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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Tsubaki Hair Mask

9,900 vol/mo
9999%+
(5y)
-5%
(1y)
62%
(3mo)

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

Lustriva

14,800 vol/mo
5328%
(5y)
115%
(1y)
23%
(3mo)

Lustriva is a patented beauty from within ingredient (Bonded Arginine Silicate and Magnesium Biotinate) marketed to support existing hair...

2455%
(5y)
276%
(1y)
282%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Fino Hair Mask

27,100 vol/mo
2103%
(5y)
-7%
(1y)
39%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

AI Hairstyle

8,100 vol/mo
1506%
(5y)
211%
(1y)
-14%
(3mo)

AI Hairstyle refers to the use of artificial intelligence to design, simulate, and customize hairstyles often through apps and AR/3D visu...

1279%
(5y)
55%
(1y)
173%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

Batana Oil

110,000 vol/mo
615%
(5y)
-30%
(1y)
24%
(3mo)

Glossing Shampoo

1,300 vol/mo
596%
(5y)
192%
(1y)
116%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

582%
(5y)
92%
(1y)
294%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair

14,800 vol/mo
554%
(5y)
382%
(1y)
13%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

507%
(5y)
159%
(1y)
69%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

490%
(5y)
438%
(1y)
193%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Hair Texture Powder

14,800 vol/mo
431%
(5y)
46%
(1y)
24%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Head Spa

135,000 vol/mo
403%
(5y)
38%
(1y)
-5%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

364%
(5y)
43%
(1y)
15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Onion Shampoo

4,400 vol/mo
363%
(5y)
73%
(1y)
116%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel

210 vol/mo
361%
(5y)
272%
(1y)
1397%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Bond Repair

2,400 vol/mo
355%
(5y)
166%
(1y)
97%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Thermal Brush

27,100 vol/mo
307%
(5y)
63%
(1y)
40%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

279%
(5y)
242%
(1y)
181%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

246%
(5y)
447%
(1y)
412%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

238%
(5y)
150%
(1y)
274%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Hair Repair Mask

1,600 vol/mo
236%
(5y)
227%
(1y)
266%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Leave-In Spray

720 vol/mo
234%
(5y)
395%
(1y)
704%
(3mo)

Bounce Curl

33,100 vol/mo
225%
(5y)
13%
(1y)
17%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Protein Shampoo

1,900 vol/mo
225%
(5y)
377%
(1y)
518%
(3mo)

Scalp Serum

6,600 vol/mo
224%
(5y)
114%
(1y)
127%
(3mo)
209%
(5y)
198%
(1y)
642%
(3mo)

Babylisspro

90,500 vol/mo
200%
(5y)
216%
(1y)
311%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Hair Fragrance

1,900 vol/mo
197%
(5y)
285%
(1y)
283%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

192%
(5y)
197%
(1y)
253%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Kitsch Hair

3,600 vol/mo
186%
(5y)
168%
(1y)
19%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Divi Scalp Serum

9,900 vol/mo
181%
(5y)
70%
(1y)
46%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Silk Bonnet

33,100 vol/mo
181%
(5y)
16%
(1y)
33%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

French Curl

9,900 vol/mo
175%
(5y)
81%
(1y)
38%
(3mo)
173%
(5y)
250%
(1y)
495%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

165%
(5y)
105%
(1y)
244%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Hair Mist

5,400 vol/mo
164%
(5y)
158%
(1y)
262%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

Hair Gloss

40,500 vol/mo
163%
(5y)
49%
(1y)
98%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Sleep Bonnet

5,400 vol/mo
163%
(5y)
28%
(1y)
37%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Styling Oil

110 vol/mo
160%
(5y)
265%
(1y)
385%
(3mo)
155%
(5y)
220%
(1y)
444%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

Powder Shampoo

720 vol/mo
154%
(5y)
205%
(1y)
630%
(3mo)
151%
(5y)
196%
(1y)
331%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Hair Glossing

40,500 vol/mo
151%
(5y)
46%
(1y)
59%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Dandruff Comb

8,100 vol/mo
148%
(5y)
-16%
(1y)
-7%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

Purifying Shampoo

1,600 vol/mo
143%
(5y)
219%
(1y)
328%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Micro Bangs

33,100 vol/mo
141%
(5y)
29%
(1y)
-3%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Hair Styling Oil

5,400 vol/mo
138%
(5y)
143%
(1y)
246%
(3mo)

Gisou

40,500 vol/mo
138%
(5y)
6%
(1y)
-6%
(3mo)
135%
(5y)
187%
(1y)
76%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Hair Syrup

1,600 vol/mo
135%
(5y)
173%
(1y)
142%
(3mo)

Bonding Shampoo

1,600 vol/mo
133%
(5y)
84%
(1y)
181%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Loss Serum

2,900 vol/mo
132%
(5y)
166%
(1y)
64%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Scalp Tonic

880 vol/mo
131%
(5y)
164%
(1y)
112%
(3mo)

Rosemary Shampoo

14,800 vol/mo
130%
(5y)
72%
(1y)
120%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...