Trends is free while in Beta

Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Kerastase

201,000 vol/mo
92%
(5y)
36%
(1y)
6%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

Color Wow

49,500 vol/mo
90%
(5y)
16%
(1y)
2%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Pre Shampoo

4,400 vol/mo
89%
(5y)
52%
(1y)
38%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Babylisspro

90,500 vol/mo
88%
(5y)
56%
(1y)
-7%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Dae Hair

8,100 vol/mo
86%
(5y)
-17%
(1y)
-21%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Split End Trimmer

14,800 vol/mo
86%
(5y)
-15%
(1y)
40%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Hair Fragrance

1,900 vol/mo
85%
(5y)
88%
(1y)
36%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Hair Mist

5,400 vol/mo
85%
(5y)
44%
(1y)
0%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

83%
(5y)
65%
(1y)
-13%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Hair Syrup

1,600 vol/mo
80%
(5y)
117%
(1y)
38%
(3mo)
79%
(5y)
12%
(1y)
1%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Satin Bonnet

9,900 vol/mo
76%
(5y)
12%
(1y)
23%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Curl Cream

40,500 vol/mo
76%
(5y)
31%
(1y)
23%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
73%
(5y)
24%
(1y)
28%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Sea Salt Spray

60,500 vol/mo
69%
(5y)
8%
(1y)
26%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray

22,200 vol/mo
69%
(5y)
11%
(1y)
31%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Hair Wax Stick

22,200 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

69%
(5y)
62%
(1y)
61%
(3mo)

Go Sleek

2,400 vol/mo
68%
(5y)
34%
(1y)
33%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...