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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Curl Comb

1,600 vol/mo
47%
(5y)
25%
(1y)
52%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Amika

110,000 vol/mo
47%
(5y)
22%
(1y)
41%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

Scalp Mask

1,600 vol/mo
46%
(5y)
46%
(1y)
88%
(3mo)

Shampoo Dispenser

1,300 vol/mo
46%
(5y)
136%
(1y)
385%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Coco and Eve

22,200 vol/mo
46%
(5y)
2%
(1y)
62%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Hair Steamer

18,100 vol/mo
45%
(5y)
52%
(1y)
94%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

IGK Hair

6,600 vol/mo
44%
(5y)
-4%
(1y)
59%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

44%
(5y)
35%
(1y)
70%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Hair Dryers

90,500 vol/mo
44%
(5y)
82%
(1y)
-3%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

O Way

390 vol/mo
44%
(5y)
67%
(1y)
4%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Collagen Shampoo

1,000 vol/mo
42%
(5y)
154%
(1y)
387%
(3mo)

Rosemary Oil

60,500 vol/mo
41%
(5y)
3%
(1y)
51%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Hair Diffuser

1,900 vol/mo
41%
(5y)
34%
(1y)
67%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Dry Hair Mask

27,100 vol/mo
41%
(5y)
60%
(1y)
118%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

IPL Hair Removal

14,800 vol/mo
40%
(5y)
123%
(1y)
211%
(3mo)

American Crew

6,600 vol/mo
40%
(5y)
80%
(1y)
121%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Ceremonia

6,600 vol/mo
40%
(5y)
3%
(1y)
12%
(3mo)

Pantene

27,100 vol/mo
40%
(5y)
45%
(1y)
70%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

Viori

60,500 vol/mo
39%
(5y)
-3%
(1y)
-30%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

Scalp Brush

6,600 vol/mo
39%
(5y)
51%
(1y)
120%
(3mo)

Facial Razor

18,100 vol/mo
38%
(5y)
44%
(1y)
102%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Hair Mask

60,500 vol/mo
38%
(5y)
34%
(1y)
72%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Hair Oil

60,500 vol/mo
37%
(5y)
27%
(1y)
70%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

Kristin Ess

22,200 vol/mo
37%
(5y)
68%
(1y)
91%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

Curl Refresher

880 vol/mo
37%
(5y)
62%
(1y)
227%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

Curlsmith

33,100 vol/mo
36%
(5y)
45%
(1y)
153%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Prose

165,000 vol/mo
36%
(5y)
-5%
(1y)
12%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Lash Serum

33,100 vol/mo
35%
(5y)
34%
(1y)
38%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Shampoo Bar

18,100 vol/mo
35%
(5y)
70%
(1y)
199%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

Hair Growth Shampoo

27,100 vol/mo
35%
(5y)
48%
(1y)
42%
(3mo)

Hair Growth Shampoo is a consumer product category focused on shampoos formulated to promote thicker, fuller hair and address issues like...

Rinse

18,100 vol/mo
35%
(5y)
31%
(1y)
33%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

Oil Hair Mask

590 vol/mo
34%
(5y)
47%
(1y)
134%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

34%
(5y)
18%
(1y)
27%
(3mo)

Leave In Conditioner is a hair care product designed to moisturize, detangle, and protect hair without rinsing, enabling easier styling a...

Texturizing Spray

12,100 vol/mo
33%
(5y)
74%
(1y)
154%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

Edge Control

40,500 vol/mo
32%
(5y)
55%
(1y)
78%
(3mo)

Scalp Massager

60,500 vol/mo
30%
(5y)
18%
(1y)
45%
(3mo)

Hair Growth Oil

90,500 vol/mo
29%
(5y)
11%
(1y)
34%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

Scalp Detox

3,600 vol/mo
29%
(5y)
31%
(1y)
113%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Bevel

33,100 vol/mo
28%
(5y)
20%
(1y)
55%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Hair Botox

18,100 vol/mo
28%
(5y)
56%
(1y)
16%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

27%
(5y)
48%
(1y)
87%
(3mo)

Framar

12,100 vol/mo
26%
(5y)
18%
(1y)
44%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

Flexi Rods

18,100 vol/mo
25%
(5y)
19%
(1y)
25%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Barber Scissors

3,600 vol/mo
24%
(5y)
42%
(1y)
68%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

Curling Cream

9,900 vol/mo
23%
(5y)
34%
(1y)
141%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Scalp Exfoliator

22,200 vol/mo
22%
(5y)
27%
(1y)
89%
(3mo)

Keratin Treatments

60,500 vol/mo
22%
(5y)
27%
(1y)
6%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

R And Co

9,900 vol/mo
22%
(5y)
44%
(1y)
1%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Eco Hair Gel

4,400 vol/mo
20%
(5y)
7%
(1y)
100%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Biotin Shampoo

18,100 vol/mo
19%
(5y)
55%
(1y)
204%
(3mo)
19%
(5y)
-17%
(1y)
0%
(3mo)

Eco Styling Gel

12,100 vol/mo
19%
(5y)
231%
(1y)
815%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

18%
(5y)
108%
(1y)
315%
(3mo)
18%
(5y)
56%
(1y)
103%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...