Discover TrendsFood
We surface rapidly growing trends in food before they take off.
Yerba Magic
Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...
Gruns
GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...
Algae Cooking Oil
Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...
Hidock
HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...
Wolfberry Tea
Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...
Daals
Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...
Whipped Beef Tallow
Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...
Shilajit Honey
Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...
Matcha Gummies
Matcha Gummies are a wellness oriented snack that blends green tea matcha with gummy candy to deliver caffeine, antioxidants, and a perce...
Turkish Pasta
Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...
Delta 9 Drinks
Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...
Crescent 9 Seltzer
Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...
THC Beverage
THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...
Seasoning Bomb
Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...
THCP Gummies
THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...
Tinned Sardines
Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...
PedidosYa
PedidosYa is a leading online food delivery platform in Latin America, operating as a marketplace that connects customers with local rest...
Mushroom Chai
Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...
Qamaria Yemeni Coffee
7 Brew
7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...
Hwachae
Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...
Sustainable Protein
Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...
Clarified Cocktail
Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...
Soursop Bitters
Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...
Yemeni Coffee
Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...
Nature's Heart
Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...
Orange Matcha
Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...
Hojicha Latte
Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...
White Malbec
White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...
Coconut Water Coffee
Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...
Cinnamon Clove Tea
Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...
Carnivore Snax
Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...
Birch Juice
Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...
Tanghulu
Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...
Cold-Pressed Oil
Cold Pressed Oil refers to oils extracted without heat using mechanical pressing, preserving natural flavors, nutrients, and antioxidants...
Wildgrain
Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...
Beef Organs
Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...
Tissue Bread
Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...
Lesser Evil Snacks
Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...
Culture Pop Soda
Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...
CocoaVia
CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...
Fishwife
Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...
Strawberry Matcha
Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...
Prebiotic Soda
Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...
Pop & Bottle
Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...
Probiotic Bites
Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...
Magic Mind Drink
Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...
THC Soda
THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...
Bacteria Drinks
Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...
Ashwagandha Coffee
Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...
Clove Water
Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...
Strawberry Matcha Latte
Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...
Hydration Mix
Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...
Sprout Living
Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...
Freeze Dried Beef Liver
Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...
Sangak
Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...
Probiotic Soda
Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...
Pre-Rolls
Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...
Mushroom Creamer
Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...
Stem Chocolate
Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...
Canned Lychee
Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...
Xiaolongbao
Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...
Legit Fish
Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...
Guthrie's
Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...
PlantYou
PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...
Blue Matcha
Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...
Chomps
Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...
Beekeeper's Naturals
Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...
Protein Soda
Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...
Lion's Mane Coffee
Protein Coffee
Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...
Beef Liver Protein
Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...
Pirq
Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...
Current Foods
Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...
Insect Protein
Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...
Lychee Sugar
Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...
Lesser Evil
Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...
Gluten-Free Pasta
Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...
Cruffins
Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...
Protein Yogurt
Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...
Pink Matcha
Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...
Unreal Candy
Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...
Stuffed Bagels
Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...
High Protein Yogurt
High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...
Lychee Water
Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...
Probiotic Coffee
Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...
Mushroom Drink
Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...
Bento Cake
Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...
Protein Bagel
Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...
Caffeine Gummies
Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...
Avocado Oil Spray
Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...
Caffeine Gum
Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...
Vitamin Coffee
Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...
Black Matcha
Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...
Ashwagandha Water
Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...
Restaurant365
Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...
Centella Asiatica
Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...
Electrolyte Powder
Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...
Sol It
Sol It refers to Sol IT Systems, a IT services and analytics firm that provides customer, marketing, and business analytics services to g...
Hormone Tea
Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...
Red Matcha
Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...
Beet Root Juice
Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...
Pistachio Milk
Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...
Coffee Paste
Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...
Protein Ice Cream
Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...
Chosen Foods
Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...
Pumpkin Seed Oil
Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...
Protein Tortillas
Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...
Skyr Yogurt
Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...
Smash Burger
Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...
Neutral Oil
Neutral Oil refers to refined, flavor neutral cooking oils used to avoid imparting taste to dishes; it has gained attention as consumer i...
Waterdrop
Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...
Alternative Protein
Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...
Unwashed Eggs
Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...
Matcha
Matcha has evolved from a traditional Japanese tea into a global health forward beverage and ingredient trend, encompassing specialty caf...
Goli Nutrition
Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...
Tahitian Vanilla
Tahitian Vanilla is a agricultural product and luxury flavoring known for its distinct aroma and quality, sourced from Vanilla planifolia...
Shio Ramen
Shio ramen is a traditional Japanese ramen variety featuring a pale, clear salt based broth, typically lighter and more delicate than mis...
Coffee Capsule
Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...
Xylitol Gum
Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...