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We surface rapidly growing trends in food before they take off.

Fruit Riot

135,000 vol/mo
9999%+
(5y)
23%
(1y)
26%
(3mo)

Fruit Riot is a, recent consumer snack trend centered on neon, sour coated frozen fruit. It gained traction in early 2026 via social medi...

Daals

18,100 vol/mo
9999%+
(5y)
104%
(1y)
157%
(3mo)

Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...

9999%+
(5y)
42%
(1y)
149%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

Gruns

110,000 vol/mo
9999%+
(5y)
175%
(1y)
32%
(3mo)

GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...

Shilajit Honey

1,600 vol/mo
9999%+
(5y)
34%
(1y)
74%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Hidock

1,900 vol/mo
5691%
(5y)
94%
(1y)
9%
(3mo)

HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...

Matcha Gummies

480 vol/mo
5353%
(5y)
209%
(1y)
456%
(3mo)

Matcha Gummies are a wellness oriented snack that blends green tea matcha with gummy candy to deliver caffeine, antioxidants, and a perce...

Delta 9 Drinks

720 vol/mo
4560%
(5y)
15%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

Tinned Sardines

49,500 vol/mo
3132%
(5y)
212%
(1y)
25%
(3mo)

Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...

Wondercow

1,000 vol/mo
3020%
(5y)
9999%+
(1y)
1434%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Turkish Pasta

6,600 vol/mo
2967%
(5y)
-31%
(1y)
-10%
(3mo)

Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...

DrunkDeer

1,900 vol/mo
2497%
(5y)
-24%
(1y)
87%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

PedidosYa

5,400 vol/mo
2478%
(5y)
491%
(1y)
42%
(3mo)

PedidosYa is a leading online food delivery platform in Latin America, operating as a marketplace that connects customers with local rest...

Wynk Seltzer

3,600 vol/mo
1900%
(5y)
-45%
(1y)
145%
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

THC Beverage

110,000 vol/mo
1709%
(5y)
136%
(1y)
25%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

Seasoning Bomb

880 vol/mo
1350%
(5y)
73%
(1y)
-26%
(3mo)

Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...

Unreal Snacks

3,600 vol/mo
1329%
(5y)
41%
(1y)
86%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

1288%
(5y)
13%
(1y)
7%
(3mo)

7 Brew

550,000 vol/mo
1189%
(5y)
165%
(1y)
27%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

1151%
(5y)
61%
(1y)
30%
(3mo)
1144%
(5y)
-7%
(1y)
17%
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

THCP Gummies

2,400 vol/mo
1073%
(5y)
16%
(1y)
5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Pop & Bottle

6,600 vol/mo
1028%
(5y)
345%
(1y)
926%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

1013%
(5y)
808%
(1y)
121%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

903%
(5y)
12%
(1y)
28%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

Brez

27,100 vol/mo
843%
(5y)
-14%
(1y)
-9%
(3mo)

BRÄ’Z refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

Swedish Candy

90,500 vol/mo
841%
(5y)
-3%
(1y)
-4%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

792%
(5y)
110%
(1y)
-46%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Soursop Bitters

60,500 vol/mo
777%
(5y)
79%
(1y)
70%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

Hojicha Latte

12,100 vol/mo
763%
(5y)
83%
(1y)
32%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

Buldak Recipe

1,900 vol/mo
763%
(5y)
32%
(1y)
-19%
(3mo)

Buldak Recipe is a Korean spicy chicken dish and a popular culinary trend featuring intensely seasoned, heat forward flavors often prepar...

Hi Seltzer

3,600 vol/mo
723%
(5y)
-41%
(1y)
1%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Yemeni Coffee

60,500 vol/mo
714%
(5y)
79%
(1y)
25%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Indian Whisky

3,600 vol/mo
714%
(5y)
218%
(1y)
-39%
(3mo)

Indian Whisky refers to whiskies produced in India, including premium single malts and blended malts, gaining global attention for qualit...

Gratsi Wine

27,100 vol/mo
626%
(5y)
41%
(1y)
-12%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Einspanner

22,200 vol/mo
622%
(5y)
84%
(1y)
20%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

Somaek

6,600 vol/mo
592%
(5y)
-12%
(1y)
-3%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Orange Matcha

260 vol/mo
586%
(5y)
168%
(1y)
127%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

571%
(5y)
14%
(1y)
-4%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

539%
(5y)
-15%
(1y)
-9%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

201,000 vol/mo
529%
(5y)
-7%
(1y)
3%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Hwachae

40,500 vol/mo
529%
(5y)
-41%
(1y)
-3%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Tissue Bread

390 vol/mo
517%
(5y)
96%
(1y)
113%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Goodles

124,000,000 vol/mo
468%
(5y)
74%
(1y)
35%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

THC Seltzer

27,100 vol/mo
463%
(5y)
33%
(1y)
27%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Soup Drops

2,400 vol/mo
454%
(5y)
-8%
(1y)
-14%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Nature's Heart

260 vol/mo
442%
(5y)
549%
(1y)
718%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Malatang

74,000 vol/mo
430%
(5y)
53%
(1y)
-8%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Date Bark

1,600 vol/mo
421%
(5y)
108%
(1y)
19%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

420%
(5y)
197%
(1y)
273%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Ryze Superfoods

27,100 vol/mo
416%
(5y)
38%
(1y)
56%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Pistachio Butter

49,500 vol/mo
413%
(5y)
-31%
(1y)
-15%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Prebiotic Soda

33,100 vol/mo
389%
(5y)
125%
(1y)
161%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

The Zero Proof

1,600 vol/mo
384%
(5y)
228%
(1y)
47%
(3mo)

Buldak

201,000 vol/mo
382%
(5y)
17%
(1y)
-7%
(3mo)

Birch Juice

2,900 vol/mo
381%
(5y)
115%
(1y)
234%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Tanghulu

74,000 vol/mo
376%
(5y)
-32%
(1y)
13%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

362%
(5y)
0%
(1y)
42%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Beef Organs

3,600 vol/mo
362%
(5y)
50%
(1y)
65%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Cold-Pressed Oil

1,900 vol/mo
361%
(5y)
273%
(1y)
319%
(3mo)

Graza Olive Oil

49,500 vol/mo
357%
(5y)
17%
(1y)
15%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Fishwife

60,500 vol/mo
355%
(5y)
159%
(1y)
42%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

Magic Mind Drink

5,400 vol/mo
351%
(5y)
-6%
(1y)
198%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

THC Wine

1,600 vol/mo
350%
(5y)
83%
(1y)
-7%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Strawberry Matcha

33,100 vol/mo
348%
(5y)
91%
(1y)
47%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Carnivore Snax

40,500 vol/mo
346%
(5y)
59%
(1y)
2%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

336%
(5y)
189%
(1y)
265%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

336%
(5y)
118%
(1y)
43%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Poppi

135,000 vol/mo
326%
(5y)
-8%
(1y)
-7%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Tinned Fish

18,100 vol/mo
323%
(5y)
72%
(1y)
-9%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

Wildgrain

27,100 vol/mo
323%
(5y)
50%
(1y)
4%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

MadeGood

27,100 vol/mo
321%
(5y)
41%
(1y)
357%
(3mo)

MadeGood is a brand known for allergen free snack products, particularly granola bars, marketed toward families and individuals seeking s...

Hydration Mix

880 vol/mo
320%
(5y)
612%
(1y)
980%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Culture Pop Soda

8,100 vol/mo
318%
(5y)
34%
(1y)
47%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

THC Soda

4,400 vol/mo
313%
(5y)
60%
(1y)
31%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Buldak Ramen

246,000 vol/mo
310%
(5y)
1%
(1y)
-12%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...

308%
(5y)
60%
(1y)
278%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

Dye Free Candy

6,600 vol/mo
304%
(5y)
-1%
(1y)
-17%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

300%
(5y)
135%
(1y)
-26%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Carbliss

49,500 vol/mo
292%
(5y)
33%
(1y)
71%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

CocoaVia

3,600 vol/mo
290%
(5y)
164%
(1y)
48%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

280%
(5y)
24%
(1y)
8%
(3mo)

Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...

271%
(5y)
108%
(1y)
22%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Protein Soda

9,900 vol/mo
269%
(5y)
199%
(1y)
103%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

White Malbec

1,600 vol/mo
268%
(5y)
103%
(1y)
69%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

Sprout Living

1,900 vol/mo
266%
(5y)
122%
(1y)
241%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Black Matcha

880 vol/mo
260%
(5y)
188%
(1y)
175%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

Pirq

1,000 vol/mo
253%
(5y)
366%
(1y)
142%
(3mo)

Pistachio Cream

110,000 vol/mo
251%
(5y)
-6%
(1y)
0%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Legit Fish

20 vol/mo
251%
(5y)
123%
(1y)
7%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...