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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

Ultrahuman

22,200 vol/mo
9999%+
(5y)
9%
(1y)
-24%
(3mo)

Ultrahuman is a health tech company known for its wearable products and digital health platform focused on metabolic measurement and fitn...

3922%
(5y)
78%
(1y)
183%
(3mo)

Under Desk Elliptical Machine refers to compact pedal based exercise devices designed to be used while seated at a desk, enabling low imp...

2630%
(5y)
71%
(1y)
-13%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

Rucking Vest

5,400 vol/mo
2054%
(5y)
23%
(1y)
2%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

1691%
(5y)
381%
(1y)
71%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Speediance

14,800 vol/mo
1134%
(5y)
101%
(1y)
-11%
(3mo)

Speediance is a AI powered connected fitness company from Shenzhen that markets smart gym equipment and wearable/trackers, gaining attent...

Ritfit

22,200 vol/mo
713%
(5y)
112%
(1y)
17%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

MacroFactor

14,800 vol/mo
564%
(5y)
80%
(1y)
2%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

Walking Pad

246,000 vol/mo
478%
(5y)
26%
(1y)
35%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Pilates Bag

1,300 vol/mo
467%
(5y)
52%
(1y)
35%
(3mo)

Pilates Bag is a product category consisting of bags designed for carrying Pilates gear, mats, or daily workout items; it encompasses bra...

Cold Plunge Sauna

6,600 vol/mo
460%
(5y)
35%
(1y)
0%
(3mo)

Cold Plunge Sauna is a wellness trend combining cold plunge immersion with sauna therapy, marketed for benefits such as improved recovery...

Quadrobics

9,900 vol/mo
409%
(5y)
-16%
(1y)
68%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

Satisfy Running

18,100 vol/mo
346%
(5y)
53%
(1y)
4%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

342%
(5y)
46%
(1y)
51%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

Zone 2 Cardio

33,100 vol/mo
233%
(5y)
51%
(1y)
54%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

Copenhagen Plank

27,100 vol/mo
221%
(5y)
119%
(1y)
28%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Bare App

50 vol/mo
205%
(5y)
662%
(1y)
47%
(3mo)

Bare App refers to several real applications and brands that adopt a 'bare' or minimalistic branding or feature set, spanning dating (bar...

Breathing Trainer

1,900 vol/mo
204%
(5y)
34%
(1y)
83%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

Boxing Machine

5,400 vol/mo
195%
(5y)
-18%
(1y)
-45%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Chair Yoga

49,500 vol/mo
154%
(5y)
37%
(1y)
133%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...

143%
(5y)
9%
(1y)
24%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Recomp

4,400 vol/mo
134%
(5y)
56%
(1y)
36%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Rucking

33,100 vol/mo
120%
(5y)
1%
(1y)
8%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

Pilates Machine

40,500 vol/mo
106%
(5y)
12%
(1y)
19%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Pelvic Trainer

590 vol/mo
99%
(5y)
149%
(1y)
91%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...