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Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

Ultrahuman

27,100 vol/mo
9999%+
(5y)
21%
(1y)
-23%
(3mo)

Ultrahuman is a health tech company known for its wearable products and digital health platform focused on metabolic measurement and fitn...

30-30-30

2,900 vol/mo
6957%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

2630%
(5y)
71%
(1y)
-13%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

1464%
(5y)
25%
(1y)
49%
(3mo)

Under Desk Elliptical Machine refers to compact pedal based exercise devices designed to be used while seated at a desk, enabling low imp...

Rucking Vest

6,600 vol/mo
1406%
(5y)
35%
(1y)
-5%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

Speediance

14,800 vol/mo
1239%
(5y)
96%
(1y)
6%
(3mo)

Speediance is a AI powered connected fitness company from Shenzhen that markets smart gym equipment and wearable/trackers, gaining attent...

976%
(5y)
272%
(1y)
16%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Athlytic

1,900 vol/mo
770%
(5y)
47%
(1y)
29%
(3mo)

Athlytic is a brand with multiple implementations, most prominently a platform connecting student athletes with brand partnerships and an...

Ritfit

18,100 vol/mo
713%
(5y)
112%
(1y)
17%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

Quadrobics

9,900 vol/mo
542%
(5y)
-23%
(1y)
56%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

529%
(5y)
204%
(1y)
48%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

Walking Pad

246,000 vol/mo
478%
(5y)
26%
(1y)
35%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Pilates Bag

1,300 vol/mo
467%
(5y)
52%
(1y)
35%
(3mo)

Pilates Bag is a product category consisting of bags designed for carrying Pilates gear, mats, or daily workout items; it encompasses bra...

Coospo

1,000 vol/mo
442%
(5y)
110%
(1y)
8%
(3mo)

Coospo is a brand known for affordable cycling and fitness sensors and accessories, gaining attention as a budget friendly alternative in...

Smart Home Gym

9,900 vol/mo
393%
(5y)
217%
(1y)
70%
(3mo)

Smart Home Gym is the growing trend of interconnected, AI assisted fitness equipment and software that enables guided workouts, real time...

Sauna Shirt

3,600 vol/mo
311%
(5y)
18%
(1y)
58%
(3mo)

Sauna Shirt refers to garments designed to amplify body heat or simulate sauna like conditions during exercise or daily wear, marketed to...

Zone 2 Cardio

27,100 vol/mo
234%
(5y)
40%
(1y)
68%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

Copenhagen Plank

27,100 vol/mo
227%
(5y)
117%
(1y)
41%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Grounding Shoes

22,200 vol/mo
213%
(5y)
16%
(1y)
1%
(3mo)

Grounding Shoes are footwear designed to enable earthing or grounding by incorporating conductive materials that connect the wearer to th...

Recovery Tape

110 vol/mo
208%
(5y)
103%
(1y)
50%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Bare App

50 vol/mo
205%
(5y)
662%
(1y)
47%
(3mo)

Bare App refers to several real applications and brands that adopt a 'bare' or minimalistic branding or feature set, spanning dating (bar...

Boxing Machine

5,400 vol/mo
195%
(5y)
-18%
(1y)
-45%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Breathing Trainer

1,900 vol/mo
160%
(5y)
-5%
(1y)
19%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

Zero App

1,000 vol/mo
156%
(5y)
251%
(1y)
40%
(3mo)

Zero App is a intermittent fasting application designed to help users track fasting periods, plan meals, and optimize health through time...

143%
(5y)
9%
(1y)
24%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

Recovery Shoes

18,100 vol/mo
143%
(5y)
71%
(1y)
12%
(3mo)

Recovery Shoes are footwear designed to alleviate post exercise fatigue, reduce muscle soreness, and accelerate recovery by providing sup...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Chair Yoga

49,500 vol/mo
135%
(5y)
11%
(1y)
12%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...