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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Shilajit Gummies

27,100 vol/mo
9999%+
(5y)
10%
(1y)
33%
(3mo)

Shilajit Gummies are a nutraceutical product that blends Ayurvedic Shilajit resin with a gummy form to create a convenient, tasty supplem...

9999%+
(5y)
70%
(1y)
104%
(3mo)

Beef Organ Supplement refers to dietary supplements incorporating organ meats (typically liver, heart, kidney) from cattle, marketed to p...

True Sea Moss

33,100 vol/mo
9999%+
(5y)
97%
(1y)
-10%
(3mo)

True Sea Moss refers to a branded sea moss gel/product line that has gained attention in wellness circles, with active consumer reviews a...

Longevity Mix

1,600 vol/mo
9999%+
(5y)
289%
(1y)
63%
(3mo)

Longevity Mix is a, evolving trend in nutritional supplements that combines multiple longevity focused ingredients into a single powder o...

7877%
(5y)
228%
(1y)
124%
(3mo)

Liquid Carnitine 3000 is a, historically established category of dietary supplement products offering 3000 mg of L Carnitine per serving ...

Bioniq

2,900 vol/mo
6936%
(5y)
106%
(1y)
16%
(3mo)

Bioniq is a company offering personalized nutrition and health optimization solutions, combining biomarker testing, data driven nutrition...

Othership

18,100 vol/mo
6096%
(5y)
32%
(1y)
-6%
(3mo)

Dopamine Menu

6,600 vol/mo
2659%
(5y)
30%
(1y)
28%
(3mo)

Dopamine Menu is a, discussable trend where individuals create a personal list of activities to trigger dopamine release and improve moti...

Joyspring

8,100 vol/mo
2069%
(5y)
297%
(1y)
61%
(3mo)

JoySpring is a U.S. based consumer wellness brand specializing in natural liquid vitamins and supplements for children and families, focu...

THCA Gummies

2,900 vol/mo
1761%
(5y)
3%
(1y)
-25%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

Organ Supplement

1,300 vol/mo
1631%
(5y)
72%
(1y)
96%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

1609%
(5y)
-21%
(1y)
24%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

1568%
(5y)
24%
(1y)
15%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

Miracle Moo

2,900 vol/mo
1568%
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

Creatine Gummies

74,000 vol/mo
1560%
(5y)
123%
(1y)
79%
(3mo)

Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...

1462%
(5y)
54%
(1y)
12%
(3mo)
1383%
(5y)
557%
(1y)
35%
(3mo)

Longevity supplements are dietary products marketed to extend healthspan and possibly lifespan by targeting aging processes through vitam...

1161%
(5y)
272%
(1y)
398%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

Piccalio

3,600 vol/mo
1090%
(5y)
35%
(1y)
61%
(3mo)

Piccalio is a U.S. based company evolving from a wooden toy maker into a kids’ furniture and playroom product brand, focusing on wooden...

Fodzyme

14,800 vol/mo
803%
(5y)
26%
(1y)
-6%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

720%
(5y)
195%
(1y)
232%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

667%
(5y)
220%
(1y)
485%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Animal Creatine

1,300 vol/mo
662%
(5y)
208%
(1y)
175%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

635%
(5y)
251%
(1y)
24%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

Flewd

3,600 vol/mo
633%
(5y)
-17%
(1y)
-24%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

626%
(5y)
97%
(1y)
15%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

Beetroot Supplement

33,100 vol/mo
615%
(5y)
369%
(1y)
37%
(3mo)
600%
(5y)
448%
(1y)
260%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Creatine Collagen

1,300 vol/mo
506%
(5y)
161%
(1y)
80%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

NAD Supplement

110,000 vol/mo
484%
(5y)
-16%
(1y)
1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

471%
(5y)
656%
(1y)
64%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Clear Whey

1,300 vol/mo
466%
(5y)
240%
(1y)
540%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Bravenly

40,500 vol/mo
447%
(5y)
44%
(1y)
11%
(3mo)

Urolithin A

27,100 vol/mo
416%
(5y)
108%
(1y)
78%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

Type II Collagen

1,300 vol/mo
413%
(5y)
363%
(1y)
131%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

407%
(5y)
391%
(1y)
837%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

402%
(5y)
644%
(1y)
32%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Fatty15

9,900 vol/mo
376%
(5y)
58%
(1y)
27%
(3mo)

NatureBell

1,300 vol/mo
371%
(5y)
98%
(1y)
165%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Supergut

8,100 vol/mo
364%
(5y)
-1%
(1y)
135%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Use Nourish

1,000 vol/mo
364%
(5y)
90%
(1y)
33%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Electrolyte Mix

2,900 vol/mo
345%
(5y)
402%
(1y)
747%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Shilajit Powder

1,000 vol/mo
343%
(5y)
9999%+
(1y)
379%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

330%
(5y)
151%
(1y)
45%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Arrae

22,200 vol/mo
329%
(5y)
27%
(1y)
69%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

Transparent Labs

90,500 vol/mo
311%
(5y)
138%
(1y)
142%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

303%
(5y)
19%
(1y)
32%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

300%
(5y)
235%
(1y)
46%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

Mushroom Gummies

40,500 vol/mo
298%
(5y)
0%
(1y)
36%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

L Reuteri

27,100 vol/mo
286%
(5y)
35%
(1y)
23%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Creatine HMB

9,900 vol/mo
275%
(5y)
120%
(1y)
70%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
102%
(1y)
83%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

272%
(5y)
136%
(1y)
44%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

267%
(5y)
243%
(1y)
158%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Cortisol Supplement

22,200 vol/mo
260%
(5y)
43%
(1y)
78%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

255%
(5y)
61%
(1y)
170%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

254%
(5y)
366%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Inositol Supplement

27,100 vol/mo
254%
(5y)
125%
(1y)
90%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

254%
(5y)
425%
(1y)
336%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Protein Gummies

6,600 vol/mo
251%
(5y)
257%
(1y)
337%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

240%
(5y)
79%
(1y)
50%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

238%
(5y)
430%
(1y)
279%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

233%
(5y)
179%
(1y)
527%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Cornbread Hemp

3,600 vol/mo
230%
(5y)
50%
(1y)
20%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Hydrating Powder

6,600 vol/mo
226%
(5y)
536%
(1y)
1463%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Saffron Supplement

49,500 vol/mo
224%
(5y)
178%
(1y)
28%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

221%
(5y)
418%
(1y)
358%
(3mo)
214%
(5y)
133%
(1y)
141%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

214%
(5y)
113%
(1y)
198%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Beet Gummies

6,600 vol/mo
214%
(5y)
87%
(1y)
100%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

213%
(5y)
60%
(1y)
27%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

212%
(5y)
130%
(1y)
172%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

AHCC Supplement

12,100 vol/mo
207%
(5y)
44%
(1y)
37%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Gummy Supplement

1,000 vol/mo
202%
(5y)
171%
(1y)
179%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

200%
(5y)
-1%
(1y)
46%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

182%
(5y)
165%
(1y)
191%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Creatine Supplement

165,000 vol/mo
179%
(5y)
143%
(1y)
34%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

178%
(5y)
-14%
(1y)
6%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

175%
(5y)
68%
(1y)
63%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Sea Plasma

210 vol/mo
165%
(5y)
353%
(1y)
71%
(3mo)

Plant-Based Protein

49,500 vol/mo
157%
(5y)
227%
(1y)
174%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Heart Supplement

1,300 vol/mo
156%
(5y)
166%
(1y)
128%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Copper Supplement

18,100 vol/mo
153%
(5y)
129%
(1y)
69%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Hiyo

22,200 vol/mo
153%
(5y)
43%
(1y)
-2%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

144%
(5y)
92%
(1y)
93%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Oral Probiotic

6,600 vol/mo
144%
(5y)
154%
(1y)
113%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Ashwagandha Drink

1,900 vol/mo
143%
(5y)
32%
(1y)
57%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Seeq Protein

18,100 vol/mo
141%
(5y)
-14%
(1y)
110%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Rhodiola Rosea

49,500 vol/mo
137%
(5y)
117%
(1y)
166%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Seed Health

3,600 vol/mo
136%
(5y)
189%
(1y)
64%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Beet Supplement

33,100 vol/mo
135%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Nattokinase

90,500 vol/mo
135%
(5y)
104%
(1y)
133%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Berberine

368,000 vol/mo
128%
(5y)
50%
(1y)
78%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Beet Root

201,000 vol/mo
126%
(5y)
82%
(1y)
98%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

PCOS Supplement

8,100 vol/mo
122%
(5y)
50%
(1y)
35%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

Oregano Oil

90,500 vol/mo
120%
(5y)
41%
(1y)
-4%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Synbiotic

4,400 vol/mo
120%
(5y)
109%
(1y)
117%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

118%
(5y)
169%
(1y)
201%
(3mo)
118%
(5y)
93%
(1y)
151%
(3mo)
118%
(5y)
-9%
(1y)
19%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Creatine Powder

33,100 vol/mo
118%
(5y)
137%
(1y)
160%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

117%
(5y)
91%
(1y)
116%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

117%
(5y)
190%
(1y)
379%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Gut Supplement

1,000 vol/mo
114%
(5y)
78%
(1y)
92%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Personal Blender

27,100 vol/mo
108%
(5y)
292%
(1y)
692%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Fiber powder

9,900 vol/mo
107%
(5y)
134%
(1y)
235%
(3mo)

Beetroot

201,000 vol/mo
106%
(5y)
135%
(1y)
20%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

106%
(5y)
-14%
(1y)
182%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Liver Supplement

14,800 vol/mo
106%
(5y)
52%
(1y)
45%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Creatine Monohydrate

246,000 vol/mo
106%
(5y)
127%
(1y)
141%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

102%
(5y)
60%
(1y)
115%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...