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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

9999%+
(5y)
67%
(1y)
26%
(3mo)

Beef Organ Supplement refers to dietary supplements incorporating organ meats (typically liver, heart, kidney) from cattle, marketed to p...

Shilajit Gummies

27,100 vol/mo
9999%+
(5y)
10%
(1y)
44%
(3mo)

Shilajit Gummies are a nutraceutical product that blends Ayurvedic Shilajit resin with a gummy form to create a convenient, tasty supplem...

Miracle Moo

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

True Sea Moss

33,100 vol/mo
9999%+
(5y)
138%
(1y)
-8%
(3mo)

True Sea Moss refers to a branded sea moss gel/product line that has gained attention in wellness circles, with active consumer reviews a...

Othership

18,100 vol/mo
9999%+
(5y)
37%
(1y)
-6%
(3mo)

Othership is a trend centered on immersive wellness experiences (sauna, ice bath, breathwork) and, in a separate thread, a workplace tech...

Dopamine Menu

6,600 vol/mo
3767%
(5y)
26%
(1y)
42%
(3mo)

Dopamine Menu is a, discussable trend where individuals create a personal list of activities to trigger dopamine release and improve moti...

Joyspring

8,100 vol/mo
3356%
(5y)
350%
(1y)
8%
(3mo)

JoySpring is a U.S. based consumer wellness brand specializing in natural liquid vitamins and supplements for children and families, focu...

3335%
(5y)
29%
(1y)
70%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

THCA Gummies

2,900 vol/mo
2097%
(5y)
11%
(1y)
-11%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

1773%
(5y)
-25%
(1y)
-2%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

Organ Supplement

1,300 vol/mo
1751%
(5y)
73%
(1y)
85%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

Creatine Gummies

74,000 vol/mo
1584%
(5y)
124%
(1y)
73%
(3mo)

Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...

1336%
(5y)
555%
(1y)
47%
(3mo)

Longevity supplements are dietary products marketed to extend healthspan and possibly lifespan by targeting aging processes through vitam...

Piccalio

3,600 vol/mo
811%
(5y)
26%
(1y)
2%
(3mo)

Piccalio is a U.S. based company evolving from a wooden toy maker into a kids’ furniture and playroom product brand, focusing on wooden...

778%
(5y)
184%
(1y)
28%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

Fodzyme

14,800 vol/mo
770%
(5y)
38%
(1y)
-3%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

Flewd

3,600 vol/mo
765%
(5y)
-19%
(1y)
6%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

737%
(5y)
133%
(1y)
108%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

685%
(5y)
184%
(1y)
173%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

Beetroot Supplement

33,100 vol/mo
667%
(5y)
410%
(1y)
51%
(3mo)

Beetroot supplement refers to dietary products in powder, capsule, or liquid form derived from beetroot that are marketed to enhance athl...

643%
(5y)
81%
(1y)
7%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

619%
(5y)
191%
(1y)
468%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Animal Creatine

1,300 vol/mo
530%
(5y)
155%
(1y)
176%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

NAD Supplement

110,000 vol/mo
486%
(5y)
-12%
(1y)
-1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Creatine Collagen

1,000 vol/mo
461%
(5y)
147%
(1y)
69%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

Bravenly

40,500 vol/mo
443%
(5y)
45%
(1y)
9%
(3mo)

Bravenly is a health and wellness brand operating as a direct selling MLM style company, recently gaining visibility with large scale con...

NatureBell

1,300 vol/mo
441%
(5y)
68%
(1y)
194%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Urolithin A

27,100 vol/mo
409%
(5y)
104%
(1y)
54%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Armra Colostrum

74,000 vol/mo
397%
(5y)
-42%
(1y)
19%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Supergut

8,100 vol/mo
379%
(5y)
-7%
(1y)
116%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Fatty15

9,900 vol/mo
377%
(5y)
56%
(1y)
4%
(3mo)

Fatty15 is a consumer focused supplement that markets C15:0 pentadecanoic acid as an essential fatty acid purported to support metabolic,...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Shilajit Powder

1,000 vol/mo
334%
(5y)
9999%+
(1y)
354%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Mushroom Gummies

40,500 vol/mo
312%
(5y)
0%
(1y)
28%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

Electrolyte Mix

2,900 vol/mo
304%
(5y)
341%
(1y)
649%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

293%
(5y)
21%
(1y)
25%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

L Reuteri

27,100 vol/mo
292%
(5y)
38%
(1y)
19%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Creatine HMB

9,900 vol/mo
277%
(5y)
112%
(1y)
78%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
56%
(1y)
49%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

Type II Collagen

1,300 vol/mo
268%
(5y)
199%
(1y)
49%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

265%
(5y)
126%
(1y)
57%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

265%
(5y)
395%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Cortisol Supplement

22,200 vol/mo
255%
(5y)
42%
(1y)
76%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

Cornbread Hemp

3,600 vol/mo
250%
(5y)
45%
(1y)
-21%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

242%
(5y)
55%
(1y)
153%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Transparent Labs

90,500 vol/mo
241%
(5y)
80%
(1y)
38%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

233%
(5y)
31%
(1y)
94%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

ARFID

246,000 vol/mo
229%
(5y)
6%
(1y)
0%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

229%
(5y)
-9%
(1y)
39%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

224%
(5y)
590%
(1y)
23%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

217%
(5y)
61%
(1y)
21%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

215%
(5y)
196%
(1y)
186%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

213%
(5y)
132%
(1y)
111%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

Saffron Supplement

49,500 vol/mo
207%
(5y)
212%
(1y)
3%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

Beet Gummies

6,600 vol/mo
204%
(5y)
50%
(1y)
68%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...