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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

73%
(5y)
260%
(1y)
1382%
(3mo)

All Terrain Stroller is a product category featuring stroller designs built for varied surfaces such as gravel, sand, grass, and urban te...

WaterWipes

3,600 vol/mo
71%
(5y)
221%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

Nanit

40,500 vol/mo
71%
(5y)
28%
(1y)
10%
(3mo)

Nanit is a company known for AI powered baby monitors and sleep tracking hardware/software that analyzes infants' sleep patterns and envi...

66%
(5y)
22%
(1y)
3%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Nuna

90,500 vol/mo
59%
(5y)
31%
(1y)
5%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Child Safety

2,400 vol/mo
59%
(5y)
96%
(1y)
57%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

56%
(5y)
15%
(1y)
14%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

55%
(5y)
94%
(1y)
404%
(3mo)

Busy Board

8,100 vol/mo
53%
(5y)
19%
(1y)
-23%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

Bjorn Toy Bar

90 vol/mo
50%
(5y)
5%
(1y)
7%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

43%
(5y)
48%
(1y)
51%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

42%
(5y)
102%
(1y)
22%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...

Activity Table

4,400 vol/mo
40%
(5y)
42%
(1y)
25%
(3mo)

Activity Table refers to a category of table furniture designed for children's play, learning, and hands on activities, often with revers...

Arms Up Swaddle

4,400 vol/mo
38%
(5y)
1%
(1y)
1%
(3mo)

Arms Up Swaddle is a infant sleep product design that keeps a baby’s arms in an upward position to mimic womb posture and enable self s...

Premom

2,900 vol/mo
36%
(5y)
12%
(1y)
0%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...

36%
(5y)
29%
(1y)
15%
(3mo)

All in one car seats consolidate infant seat, toddler seat, and booster functionalities into a single unit, offering longer usability, st...

Bugaboo

33,100 vol/mo
35%
(5y)
14%
(1y)
8%
(3mo)

Bugaboo is a renowned Dutch stroller brand known for modular, high quality infant mobility products. The topic denotes the company's bran...

Baby Sleep Sack

74,000 vol/mo
29%
(5y)
11%
(1y)
3%
(3mo)

Baby Sleep Sack is a recognized infant sleep safety product that has evolved into a mainstream parenting item, widely adopted to reduce r...

Baby Lounger

27,100 vol/mo
27%
(5y)
28%
(1y)
34%
(3mo)

Baby loungers are portable, cushioned loungers designed to support infants during supervised supervision periods. They are marketed as sa...

Bibs

74,000 vol/mo
27%
(5y)
14%
(1y)
-2%
(3mo)

Bibs are a well established baby care product category centered on feeding and drool management; growth is driven by ongoing baby weaning...

Babylist

550,000 vol/mo
27%
(5y)
9%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Outdoor Play

12,100 vol/mo
26%
(5y)
43%
(1y)
44%
(3mo)

Outdoor Play is a sustained interest in engaging children and families in physical, imaginative, and social activities conducted outside....

Baby Bottle Warmer

14,800 vol/mo
25%
(5y)
35%
(1y)
72%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

Overnight Diapers

8,100 vol/mo
25%
(5y)
40%
(1y)
71%
(3mo)

Overnight diapers are a consumer product category consisting of diapers designed to provide higher absorbency and leak protection for ext...

Swaddles

40,500 vol/mo
23%
(5y)
11%
(1y)
16%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...

Cybex Priam

2,900 vol/mo
22%
(5y)
59%
(1y)
-5%
(3mo)

Cybex Priam is a premium modular stroller system from Cybex that has been influential in the baby gear market due to its design, versatil...

Lovevery

90,500 vol/mo
22%
(5y)
3%
(1y)
0%
(3mo)

Lovevery is a company that offers evidence based developmental toys and play kits for infants and toddlers, known for its Montessori insp...

Mini Crib

33,100 vol/mo
20%
(5y)
32%
(1y)
105%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

Infant Bathtub

49,500 vol/mo
19%
(5y)
89%
(1y)
227%
(3mo)

Infant Bathtub is a consumer product category focusing on safe, comfortable, and ergonomic tubs designed for newborns and babies during b...

Toddler Car Seat

49,500 vol/mo
18%
(5y)
18%
(1y)
30%
(3mo)

Toddler Car Seat is a, established consumer product category focused on securing young children in vehicles with age/weight/height approp...