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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Rascals Diapers

27,100 vol/mo
5459%
(5y)
195%
(1y)
39%
(3mo)

Anti-colic

880 vol/mo
1963%
(5y)
780%
(1y)
1013%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

Rebelstork

33,100 vol/mo
1074%
(5y)
-54%
(1y)
-14%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

938%
(5y)
38%
(1y)
19%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Momcozy

90,500 vol/mo
355%
(5y)
90%
(1y)
65%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Mompush

2,900 vol/mo
337%
(5y)
77%
(1y)
154%
(3mo)

Mompush is a U.S. born baby gear brand specializing in lightweight, feature rich strollers and related accessories, with an established o...

Millie Moon

22,200 vol/mo
295%
(5y)
74%
(1y)
37%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

Non Toxic Diapers

4,400 vol/mo
280%
(5y)
11%
(1y)
26%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Cradlewise

14,800 vol/mo
279%
(5y)
24%
(1y)
-1%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

263%
(5y)
385%
(1y)
205%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

254%
(5y)
343%
(1y)
845%
(3mo)

Adjustable high chairs are a, established product category in baby furniture, designed to accommodate growing children through height, re...

222%
(5y)
200%
(1y)
226%
(3mo)

Smart Bassinet

4,400 vol/mo
218%
(5y)
149%
(1y)
290%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Cybex Gazelle

12,100 vol/mo
191%
(5y)
24%
(1y)
38%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Glass Baby Bottle

12,100 vol/mo
182%
(5y)
80%
(1y)
244%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Babybjörn

6,600 vol/mo
174%
(5y)
284%
(1y)
939%
(3mo)

Babybjörn is a Swedish brand renowned for baby carriers and nursery essentials. The topic encompasses its product innovations, safety st...

167%
(5y)
61%
(1y)
124%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Once Upon a Farm

74,000 vol/mo
157%
(5y)
16%
(1y)
38%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

Artipoppe

22,200 vol/mo
155%
(5y)
-11%
(1y)
13%
(3mo)

Artipoppe is a premium baby carrier brand known for fashion forward designs and limited edition prints, positioning babywearing as a styl...

Owlet Dream

2,400 vol/mo
146%
(5y)
37%
(1y)
68%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Helper Bees

320 vol/mo
132%
(5y)
35%
(1y)
10%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Toddler Tower

27,100 vol/mo
118%
(5y)
84%
(1y)
33%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

WaterWipes

3,600 vol/mo
116%
(5y)
189%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

112%
(5y)
51%
(1y)
10%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

110%
(5y)
71%
(1y)
160%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

Papablic

2,900 vol/mo
104%
(5y)
112%
(1y)
87%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

Serenity Kids

12,100 vol/mo
95%
(5y)
38%
(1y)
124%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Frida Baby

14,800 vol/mo
92%
(5y)
67%
(1y)
57%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Coterie

74,000 vol/mo
91%
(5y)
22%
(1y)
30%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Zomee

2,900 vol/mo
89%
(5y)
6%
(1y)
53%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

85%
(5y)
297%
(1y)
1713%
(3mo)

Biberk

18,100 vol/mo
83%
(5y)
22%
(1y)
37%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

83%
(5y)
40%
(1y)
71%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Tushbaby

27,100 vol/mo
81%
(5y)
-28%
(1y)
21%
(3mo)

Wake Window

4,400 vol/mo
80%
(5y)
17%
(1y)
8%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Child Safety

2,400 vol/mo
76%
(5y)
128%
(1y)
35%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

70%
(5y)
133%
(1y)
119%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...

Nanit

40,500 vol/mo
70%
(5y)
30%
(1y)
14%
(3mo)

Activity Table

4,400 vol/mo
66%
(5y)
108%
(1y)
130%
(3mo)

Activity Table refers to a category of table furniture designed for children's play, learning, and hands on activities, often with revers...

Nuna

90,500 vol/mo
65%
(5y)
36%
(1y)
31%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Busy Board

8,100 vol/mo
61%
(5y)
41%
(1y)
26%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

59%
(5y)
117%
(1y)
469%
(3mo)

Bjorn Toy Bar

90 vol/mo
57%
(5y)
27%
(1y)
-30%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

Outdoor Play

9,900 vol/mo
54%
(5y)
81%
(1y)
138%
(3mo)

Outdoor Play is a sustained interest in engaging children and families in physical, imaginative, and social activities conducted outside....

Infant Bathtub

49,500 vol/mo
50%
(5y)
104%
(1y)
126%
(3mo)
49%
(5y)
89%
(1y)
266%
(3mo)

Cybex Priam

2,900 vol/mo
49%
(5y)
103%
(1y)
135%
(3mo)

Cybex Priam is a premium modular stroller system from Cybex that has been influential in the baby gear market due to its design, versatil...

Arms Up Swaddle

5,400 vol/mo
49%
(5y)
15%
(1y)
52%
(3mo)

Arms Up Swaddle is a infant sleep product design that keeps a baby’s arms in an upward position to mimic womb posture and enable self s...

MAM Pacifiers

18,100 vol/mo
48%
(5y)
46%
(1y)
74%
(3mo)
45%
(5y)
40%
(1y)
44%
(3mo)

All in one car seats consolidate infant seat, toddler seat, and booster functionalities into a single unit, offering longer usability, st...

45%
(5y)
50%
(1y)
52%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

Baby Night Light

4,400 vol/mo
44%
(5y)
109%
(1y)
188%
(3mo)

Bugaboo

33,100 vol/mo
41%
(5y)
22%
(1y)
54%
(3mo)

Bugaboo is a renowned Dutch stroller brand known for modular, high quality infant mobility products. The topic denotes the company's bran...

Premom

2,400 vol/mo
35%
(5y)
11%
(1y)
6%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...

Baby Sleep Sack

74,000 vol/mo
28%
(5y)
11%
(1y)
11%
(3mo)

Baby Sleep Sack is a recognized infant sleep safety product that has evolved into a mainstream parenting item, widely adopted to reduce r...

Baby Lounger

27,100 vol/mo
27%
(5y)
29%
(1y)
41%
(3mo)

Baby loungers are portable, cushioned loungers designed to support infants during supervised supervision periods. They are marketed as sa...

Overnight Diapers

8,100 vol/mo
27%
(5y)
43%
(1y)
94%
(3mo)

Overnight diapers are a consumer product category consisting of diapers designed to provide higher absorbency and leak protection for ext...

Babylist

550,000 vol/mo
26%
(5y)
10%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Baby Bottle Warmer

14,800 vol/mo
26%
(5y)
38%
(1y)
91%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

Swaddles

40,500 vol/mo
24%
(5y)
11%
(1y)
20%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...