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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Teething Roller

2,400 vol/mo
9999%+
(5y)
65%
(1y)
-14%
(3mo)

Teething Roller is a consumer product category consisting of topical roller blends designed to soothe teething discomfort in infants thro...

Rebelstork

33,100 vol/mo
1317%
(5y)
-47%
(1y)
-17%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

Non Toxic Diapers

4,400 vol/mo
349%
(5y)
12%
(1y)
33%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Momcozy

90,500 vol/mo
327%
(5y)
73%
(1y)
18%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Cradlewise

14,800 vol/mo
304%
(5y)
27%
(1y)
13%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

Millie Moon

22,200 vol/mo
284%
(5y)
63%
(1y)
13%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

Cybex Gazelle

14,800 vol/mo
197%
(5y)
39%
(1y)
3%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Rotating Car Seat

27,100 vol/mo
161%
(5y)
41%
(1y)
17%
(3mo)

Rotating Car Seat refers to infant and child car seats designed with a 360 degree swivel mechanism, enabling easier loading and unloading...

155%
(5y)
174%
(1y)
38%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

Owlet Dream

2,900 vol/mo
139%
(5y)
15%
(1y)
8%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Little Saints

9,900 vol/mo
130%
(5y)
-14%
(1y)
7%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

128%
(5y)
15%
(1y)
25%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Momanda

3,600 vol/mo
125%
(5y)
78%
(1y)
52%
(3mo)

Momanda is a consumer brand focused on maternity and nursing apparel and related wellness products, with multiple regional storefronts an...

Glass Baby Bottle

12,100 vol/mo
112%
(5y)
15%
(1y)
29%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Toddler Tower

22,200 vol/mo
109%
(5y)
51%
(1y)
-10%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

Smart Bassinet

4,400 vol/mo
107%
(5y)
48%
(1y)
49%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

Coterie

74,000 vol/mo
92%
(5y)
13%
(1y)
9%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Play Couch

3,600 vol/mo
71%
(5y)
23%
(1y)
-11%
(3mo)

Play Couch is a, growing category of modular, kid focused couches and play furniture designed for imaginative play, learning, and safe, c...

66%
(5y)
22%
(1y)
3%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

62%
(5y)
28%
(1y)
55%
(3mo)

Adjustable high chairs are a, established product category in baby furniture, designed to accommodate growing children through height, re...

Nuna

90,500 vol/mo
59%
(5y)
31%
(1y)
5%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Child Safety

2,400 vol/mo
59%
(5y)
96%
(1y)
57%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

Sensory Toy

27,100 vol/mo
58%
(5y)
33%
(1y)
4%
(3mo)

Sensory Toy refers to toys designed to stimulate multiple senses (touch, sight, sound, possibly proprioception and balance) to support de...

56%
(5y)
15%
(1y)
14%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

Busy Board

8,100 vol/mo
53%
(5y)
19%
(1y)
-23%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

Bjorn Toy Bar

90 vol/mo
50%
(5y)
5%
(1y)
7%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

42%
(5y)
102%
(1y)
22%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...

Babybjörn

6,600 vol/mo
41%
(5y)
58%
(1y)
93%
(3mo)

Babybjörn is a Swedish brand renowned for baby carriers and nursery essentials. The topic encompasses its product innovations, safety st...

Activity Table

4,400 vol/mo
40%
(5y)
42%
(1y)
25%
(3mo)

Activity Table refers to a category of table furniture designed for children's play, learning, and hands on activities, often with revers...

Sandboxes

135,000 vol/mo
39%
(5y)
54%
(1y)
53%
(3mo)

Sandboxes refer to isolated testing environments used across technology and regulation to safely develop, test, and deploy software, fint...

Arms Up Swaddle

4,400 vol/mo
38%
(5y)
1%
(1y)
1%
(3mo)

Arms Up Swaddle is a infant sleep product design that keeps a baby’s arms in an upward position to mimic womb posture and enable self s...

36%
(5y)
29%
(1y)
15%
(3mo)

All in one car seats consolidate infant seat, toddler seat, and booster functionalities into a single unit, offering longer usability, st...

Bugaboo

33,100 vol/mo
35%
(5y)
14%
(1y)
8%
(3mo)

Bugaboo is a renowned Dutch stroller brand known for modular, high quality infant mobility products. The topic denotes the company's bran...

Goodbuy Gear

27,100 vol/mo
34%
(5y)
30%
(1y)
33%
(3mo)

GoodBuy Gear is a online resale marketplace specializing in gently used baby and kids’ gear, operating since 2016 and expanding across ...

Emergency Kit

12,100 vol/mo
34%
(5y)
28%
(1y)
27%
(3mo)

Emergency kits are curated sets of essential supplies designed to sustain individuals during emergencies. The topic encompasses home safe...

Baby Sleep Sack

74,000 vol/mo
30%
(5y)
4%
(1y)
-3%
(3mo)

Baby Sleep Sack is a recognized infant sleep safety product that has evolved into a mainstream parenting item, widely adopted to reduce r...

Bibs

74,000 vol/mo
27%
(5y)
14%
(1y)
-2%
(3mo)

Bibs are a well established baby care product category centered on feeding and drool management; growth is driven by ongoing baby weaning...

Babylist

550,000 vol/mo
27%
(5y)
9%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Sensory Swing

14,800 vol/mo
27%
(5y)
-8%
(1y)
-27%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

Outdoor Play

12,100 vol/mo
26%
(5y)
43%
(1y)
44%
(3mo)

Outdoor Play is a sustained interest in engaging children and families in physical, imaginative, and social activities conducted outside....

Baby Lounger

27,100 vol/mo
26%
(5y)
17%
(1y)
16%
(3mo)

Baby loungers are portable, cushioned loungers designed to support infants during supervised supervision periods. They are marketed as sa...

Lovevery

90,500 vol/mo
24%
(5y)
-2%
(1y)
-12%
(3mo)

Lovevery is a company that offers evidence based developmental toys and play kits for infants and toddlers, known for its Montessori insp...

Cybex Priam

2,900 vol/mo
22%
(5y)
59%
(1y)
-5%
(3mo)

Cybex Priam is a premium modular stroller system from Cybex that has been influential in the baby gear market due to its design, versatil...

Swaddles

40,500 vol/mo
21%
(5y)
6%
(1y)
17%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...

Toddler Car Seat

49,500 vol/mo
15%
(5y)
12%
(1y)
9%
(3mo)

Toddler Car Seat is a, established consumer product category focused on securing young children in vehicles with age/weight/height approp...

Baby Bottle Warmer

14,800 vol/mo
15%
(5y)
13%
(1y)
5%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

Graco Car Seats

90,500 vol/mo
14%
(5y)
28%
(1y)
13%
(3mo)

Graco Car Seats are a long standing consumer product category within baby gear, recognized as a leading brand in infant and child safety ...

13%
(5y)
45%
(1y)
6%
(3mo)

Activity Walker is a category of push/stand and play baby walkers and walker centers sold by multiple manufacturers and retailers, often ...

Overnight Diapers

8,100 vol/mo
13%
(5y)
20%
(1y)
3%
(3mo)

Overnight diapers are a consumer product category consisting of diapers designed to provide higher absorbency and leak protection for ext...

Baby Swinging

165,000 vol/mo
12%
(5y)
-6%
(1y)
0%
(3mo)

Baby Swinging refers to the ongoing consumer interest in using mechanical or traditional baby swings as a tool for soothing, calming, and...

11%
(5y)
14%
(1y)
74%
(3mo)
11%
(5y)
-18%
(1y)
9%
(3mo)

Weighted Sleep Sack is a product category of sleep sacks that incorporate weight distribution to provide a calming, swaddling like effect...

Rattle

27,100 vol/mo
11%
(5y)
5%
(1y)
9%
(3mo)

Rattle is an open source data mining GUI for the R programming language, designed to simplify data preprocessing, visualization, and mode...

Kindred Bravely

60,500 vol/mo
10%
(5y)
-7%
(1y)
3%
(3mo)

Kindred Bravely is a well known maternity and nursing wear brand that has gained traction as part of the broader shift toward comfortable...

Montessori Bed

22,200 vol/mo
9%
(5y)
17%
(1y)
30%
(3mo)

Montessori Bed refers to low, child friendly sleeping platforms inspired by Montessori education, designed to promote independence and sa...

Feeding Bottle

880 vol/mo
9%
(5y)
13%
(1y)
15%
(3mo)

Feeding Bottle is a, long standing consumer product used to feed infants, featuring variations such as anti colic designs, silicone nippl...