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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Rascals Diapers

27,100 vol/mo
6883%
(5y)
215%
(1y)
27%
(3mo)

Rascals Diapers refers to the diaper brand formerly known as Rascal + Friends, now marketed globally as Rascals. It gained notable attent...

Rebelstork

33,100 vol/mo
1317%
(5y)
-47%
(1y)
-17%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

Anti-colic

880 vol/mo
1283%
(5y)
738%
(1y)
963%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

734%
(5y)
29%
(1y)
88%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Non Toxic Diapers

4,400 vol/mo
349%
(5y)
12%
(1y)
33%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Mompush

2,900 vol/mo
348%
(5y)
31%
(1y)
36%
(3mo)

Mompush is a U.S. born baby gear brand specializing in lightweight, feature rich strollers and related accessories, with an established o...

Momcozy

90,500 vol/mo
327%
(5y)
73%
(1y)
18%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Cradlewise

14,800 vol/mo
304%
(5y)
27%
(1y)
13%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

Millie Moon

22,200 vol/mo
284%
(5y)
63%
(1y)
13%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

212%
(5y)
284%
(1y)
731%
(3mo)

Adjustable high chairs are a, established product category in baby furniture, designed to accommodate growing children through height, re...

Once Upon a Farm

74,000 vol/mo
204%
(5y)
5%
(1y)
32%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

201%
(5y)
155%
(1y)
225%
(3mo)

Baby Feeding Set is a consumer product category consisting of coordinated bundles of baby feeding utensils, bowls, plates, spoons, sippy ...

Cybex Gazelle

12,100 vol/mo
193%
(5y)
31%
(1y)
23%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Artipoppe

22,200 vol/mo
183%
(5y)
-5%
(1y)
11%
(3mo)

Artipoppe is a premium baby carrier brand known for fashion forward designs and limited edition prints, positioning babywearing as a styl...

Smart Bassinet

4,400 vol/mo
180%
(5y)
133%
(1y)
257%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Glass Baby Bottle

12,100 vol/mo
173%
(5y)
72%
(1y)
208%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Babybjörn

6,600 vol/mo
166%
(5y)
222%
(1y)
685%
(3mo)

Babybjörn is a Swedish brand renowned for baby carriers and nursery essentials. The topic encompasses its product innovations, safety st...

155%
(5y)
174%
(1y)
38%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

149%
(5y)
45%
(1y)
138%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Owlet Dream

2,900 vol/mo
139%
(5y)
15%
(1y)
8%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Toddler Tower

27,100 vol/mo
119%
(5y)
76%
(1y)
24%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Zomee

2,900 vol/mo
102%
(5y)
-9%
(1y)
21%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

Coterie

74,000 vol/mo
92%
(5y)
18%
(1y)
25%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Biberk

18,100 vol/mo
87%
(5y)
18%
(1y)
12%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Serenity Kids

12,100 vol/mo
81%
(5y)
3%
(1y)
26%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

73%
(5y)
260%
(1y)
1382%
(3mo)

All Terrain Stroller is a product category featuring stroller designs built for varied surfaces such as gravel, sand, grass, and urban te...

WaterWipes

3,600 vol/mo
71%
(5y)
221%
(1y)
301%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

Nanit

40,500 vol/mo
71%
(5y)
28%
(1y)
10%
(3mo)

Nanit is a company known for AI powered baby monitors and sleep tracking hardware/software that analyzes infants' sleep patterns and envi...

66%
(5y)
22%
(1y)
3%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Nuna

90,500 vol/mo
59%
(5y)
31%
(1y)
5%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Child Safety

2,400 vol/mo
59%
(5y)
96%
(1y)
57%
(3mo)

Child safety is an established domain covering online safety, physical safeguarding, protection services, and policy initiatives aimed at...

56%
(5y)
15%
(1y)
14%
(3mo)

Travel Bottle Warmer is a, established portable device that heats infant bottles on the go using various heat sources and adapters, enabl...

55%
(5y)
94%
(1y)
404%
(3mo)

Busy Board

8,100 vol/mo
53%
(5y)
19%
(1y)
-23%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

Bjorn Toy Bar

90 vol/mo
50%
(5y)
5%
(1y)
7%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

43%
(5y)
48%
(1y)
51%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

42%
(5y)
102%
(1y)
22%
(3mo)

Evenflo Travel System is a baby product category and brand line, consisting of infant car seat and stroller combinations sold by Evenflo,...

Activity Table

4,400 vol/mo
40%
(5y)
42%
(1y)
25%
(3mo)

Activity Table refers to a category of table furniture designed for children's play, learning, and hands on activities, often with revers...

Arms Up Swaddle

4,400 vol/mo
38%
(5y)
1%
(1y)
1%
(3mo)

Arms Up Swaddle is a infant sleep product design that keeps a baby’s arms in an upward position to mimic womb posture and enable self s...

Premom

2,900 vol/mo
36%
(5y)
12%
(1y)
0%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...

36%
(5y)
29%
(1y)
15%
(3mo)

All in one car seats consolidate infant seat, toddler seat, and booster functionalities into a single unit, offering longer usability, st...

Bugaboo

33,100 vol/mo
35%
(5y)
14%
(1y)
8%
(3mo)

Bugaboo is a renowned Dutch stroller brand known for modular, high quality infant mobility products. The topic denotes the company's bran...

Baby Sleep Sack

74,000 vol/mo
29%
(5y)
11%
(1y)
3%
(3mo)

Baby Sleep Sack is a recognized infant sleep safety product that has evolved into a mainstream parenting item, widely adopted to reduce r...

Baby Lounger

27,100 vol/mo
27%
(5y)
28%
(1y)
34%
(3mo)

Baby loungers are portable, cushioned loungers designed to support infants during supervised supervision periods. They are marketed as sa...

Bibs

74,000 vol/mo
27%
(5y)
14%
(1y)
-2%
(3mo)

Bibs are a well established baby care product category centered on feeding and drool management; growth is driven by ongoing baby weaning...

Babylist

550,000 vol/mo
27%
(5y)
9%
(1y)
30%
(3mo)

Babylist is a popular online baby registry platform that helps expecting parents curate gifts from multiple retailers in one list, simpli...

Outdoor Play

12,100 vol/mo
26%
(5y)
43%
(1y)
44%
(3mo)

Outdoor Play is a sustained interest in engaging children and families in physical, imaginative, and social activities conducted outside....

Baby Bottle Warmer

14,800 vol/mo
25%
(5y)
35%
(1y)
72%
(3mo)

Baby Bottle Warmer is a consumer product category focusing on safely warming infant formula or breast milk to a suitable temperature, wit...

Overnight Diapers

8,100 vol/mo
25%
(5y)
40%
(1y)
71%
(3mo)

Overnight diapers are a consumer product category consisting of diapers designed to provide higher absorbency and leak protection for ext...

Swaddles

40,500 vol/mo
23%
(5y)
11%
(1y)
16%
(3mo)

Swaddles are baby wrap garments designed to immobilize a newborn's arms for a snug, secure sleeping experience, aiming to improve sleep a...

Cybex Priam

2,900 vol/mo
22%
(5y)
59%
(1y)
-5%
(3mo)

Cybex Priam is a premium modular stroller system from Cybex that has been influential in the baby gear market due to its design, versatil...

Lovevery

90,500 vol/mo
22%
(5y)
3%
(1y)
0%
(3mo)

Lovevery is a company that offers evidence based developmental toys and play kits for infants and toddlers, known for its Montessori insp...

Mini Crib

33,100 vol/mo
20%
(5y)
32%
(1y)
105%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

Infant Bathtub

49,500 vol/mo
19%
(5y)
89%
(1y)
227%
(3mo)

Infant Bathtub is a consumer product category focusing on safe, comfortable, and ergonomic tubs designed for newborns and babies during b...

Toddler Car Seat

49,500 vol/mo
18%
(5y)
18%
(1y)
30%
(3mo)

Toddler Car Seat is a, established consumer product category focused on securing young children in vehicles with age/weight/height approp...

Owlet

60,500 vol/mo
16%
(5y)
21%
(1y)
9%
(3mo)

Owlet refers to the brand and family of products centered on smart baby monitoring, notably the Owlet Smart Sock and related connectable ...

Hatch

165,000 vol/mo
16%
(5y)
15%
(1y)
2%
(3mo)

Hatch is a, multi entity topic with several distinct brands and platforms across consumer electronics for sleep, maternity fashion, AI po...

Graco Car Seats

90,500 vol/mo
14%
(5y)
28%
(1y)
13%
(3mo)

Graco Car Seats are a long standing consumer product category within baby gear, recognized as a leading brand in infant and child safety ...

13%
(5y)
45%
(1y)
6%
(3mo)

Activity Walker is a category of push/stand and play baby walkers and walker centers sold by multiple manufacturers and retailers, often ...

Baby Swinging

165,000 vol/mo
12%
(5y)
-6%
(1y)
0%
(3mo)

Baby Swinging refers to the ongoing consumer interest in using mechanical or traditional baby swings as a tool for soothing, calming, and...

Uppababy Vista

40,500 vol/mo
12%
(5y)
-2%
(1y)
43%
(3mo)

Uppababy Vista is a well established baby stroller model known for its modular design, expandability for multiple children, and status as...

11%
(5y)
-18%
(1y)
9%
(3mo)

Weighted Sleep Sack is a product category of sleep sacks that incorporate weight distribution to provide a calming, swaddling like effect...

Rattle

27,100 vol/mo
11%
(5y)
5%
(1y)
9%
(3mo)

Rattle is an open source data mining GUI for the R programming language, designed to simplify data preprocessing, visualization, and mode...

Feeding Bottle

880 vol/mo
9%
(5y)
13%
(1y)
15%
(3mo)

Feeding Bottle is a, long standing consumer product used to feed infants, featuring variations such as anti colic designs, silicone nippl...

ABC Blocks

70 vol/mo
9%
(5y)
10%
(1y)
0%
(3mo)

Car Seat

135,000 vol/mo
8%
(5y)
12%
(1y)
15%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...

Crib Mattress

49,500 vol/mo
6%
(5y)
26%
(1y)
66%
(3mo)

Crib Mattress is a product category focusing on safe, breathable, and comfortable sleep surfaces for infants, with notable emphasis on ma...

5%
(5y)
21%
(1y)
74%
(3mo)

Lactation massager refers to devices designed to stimulate milk flow and relieve breast engorgement for breastfeeding mothers. The topic ...

Breastfeeding

60,500 vol/mo
4%
(5y)
7%
(1y)
8%
(3mo)

Breastfeeding is recognized as a, ongoing trend in maternal and infant health, encompassing increased public discussion, product innovati...

Rattles

3,600 vol/mo
4%
(5y)
9%
(1y)
23%
(3mo)

Rattles are a, established category in infant toy products and safety regulation, with recent activity around market growth, product inno...

Audi Car

60,500 vol/mo
4%
(5y)
13%
(1y)
17%
(3mo)

Audi cars represent a globally recognized luxury automotive brand focusing on performance, design, and increasingly electric mobility wit...

Booster Seats

110,000 vol/mo
4%
(5y)
19%
(1y)
1%
(3mo)

Booster seats are child seating devices designed to elevate children to use a vehicle's seat belt properly; ongoing emphasis on safety st...

Mushie

6,600 vol/mo
3%
(5y)
3%
(1y)
12%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Stroller Wagon

22,200 vol/mo
2%
(5y)
4%
(1y)
29%
(3mo)

Stroller Wagon is a product category that combines the features of a stroller and a wagon, enabling parents to transport children and gea...

Burp Cloths

22,200 vol/mo
2%
(5y)
8%
(1y)
29%
(3mo)

Burp cloths are baby care accessories used to protect caregivers' clothes from drool and spit up during and after feeding. The topic refl...

Baby Food

90,500 vol/mo
1%
(5y)
27%
(1y)
48%
(3mo)

Baby food is a long standing consumer category focused on nutrition for infants and toddlers. It encompasses mass market and organic/prem...

0%
(5y)
46%
(1y)
20%
(3mo)

Convertible car seats are a long standing category in child safety products that allow a seat to be used from infancy in rear facing mode...

Binkies

6,600 vol/mo
-8%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Baby Bracelets

9,900 vol/mo
-9%
(5y)
5%
(1y)
2%
(3mo)

Baby bracelets refer to wearable bracelets designed for infants, often for identification, safety, or sentimental purposes. The trend enc...

Baby Gifts

27,100 vol/mo
-9%
(5y)
9%
(1y)
-19%
(3mo)

Baby Gifts is a, ongoing consumer trend focused on giftable products and registries for newborns and infants, including toys, apparel, ge...

Rascals

49,500 vol/mo
-10%
(5y)
-7%
(1y)
0%
(3mo)

Rascals is a, multi context term used across brands, entertainment, and media, including a brand refresh to 'Rascals' by Rascal + Friends...

Nursery

246,000 vol/mo
-13%
(5y)
3%
(1y)
72%
(3mo)

Nursery refers to the market and culture around plant nurseries and baby/child nurseries, encompassing plant propagation businesses, home...

Egg Swing

1,600 vol/mo
-18%
(5y)
3%
(1y)
36%
(3mo)

City Mini GT

2,400 vol/mo
-21%
(5y)
0%
(1y)
3%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

-23%
(5y)
10%
(1y)
27%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

Graco Pack N Play

40,500 vol/mo
-23%
(5y)
6%
(1y)
23%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

-23%
(5y)
-2%
(1y)
23%
(3mo)

Jogger strollers are a well established category of baby strollers designed for active parents, combining lightweight frames, all terrain...

Receiving Blankets

12,100 vol/mo
-25%
(5y)
3%
(1y)
38%
(3mo)

Receiving blankets are a long standing, core baby product used to swaddle and bundle newborns. The topic remains persistent due to ongoin...

Bumbo

18,100 vol/mo
-26%
(5y)
-7%
(1y)
9%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

Chinese Jump Rope

9,900 vol/mo
-27%
(5y)
4%
(1y)
90%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Cloth Diapers

33,100 vol/mo
-27%
(5y)
-4%
(1y)
18%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Alphabet Mat

720 vol/mo
-28%
(5y)
73%
(1y)
62%
(3mo)

Alphabet Mat is a category of educational play mats for children that feature alphabet letters and related learning content; multiple bra...

Bye Bye Baby

49,500 vol/mo
-29%
(5y)
-20%
(1y)
2%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-31%
(5y)
-1%
(1y)
21%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Co Sleeper

9,900 vol/mo
-31%
(5y)
3%
(1y)
13%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

-33%
(5y)
-9%
(1y)
85%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

Crib Bumper

22,200 vol/mo
-36%
(5y)
-13%
(1y)
7%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

-37%
(5y)
-13%
(1y)
30%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Chicco Keyfit 30

18,100 vol/mo
-38%
(5y)
-25%
(1y)
-10%
(3mo)

Chicco Keyfit 30 is a widely used infant car seat model known for its ease of installation, safety features, and compatibility with Chicc...

Blooming Bath

1,000 vol/mo
-39%
(5y)
-7%
(1y)
33%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...

Wubbanub

8,100 vol/mo
-40%
(5y)
-11%
(1y)
13%
(3mo)

Wubbanub refers to the popular baby product featuring a plush stuffed animal with an attached pacifier, known for providing comfort to in...

Jumperoo

4,400 vol/mo
-41%
(5y)
-18%
(1y)
-12%
(3mo)

Jumperoo is a baby activity jumper product category featuring a stationary frame with a suspended seat and interactive toys to entertain ...

-42%
(5y)
-12%
(1y)
41%
(3mo)

Nursery Bedding refers to a broad category of products designed for infant sleep environments, including crib sheets, blankets, quilted s...

Crib Bedding Sets

6,600 vol/mo
-47%
(5y)
-14%
(1y)
43%
(3mo)

Crib Bedding Sets are a long standing category in infant product markets, consistently appearing in e commerce and retail as coordinated,...

Kiinde

1,600 vol/mo
-59%
(5y)
-25%
(1y)
44%
(3mo)

Kiinde is a company known for its integrated breastfeeding and infant feeding system, including adapters, storage, and pumping solutions ...

Urbini

260 vol/mo
-74%
(5y)
9999%+
(1y)
9999%+
(3mo)

Urbini is a baby gear brand owned by Dorel Juvenile that focuses on affordable strollers, car seats, and related infant products distribu...

AI Crib

90 vol/mo
9999%+
(5y)
2815%
(1y)
109%
(3mo)

AI powered smart cribs and baby monitoring systems leveraging AI to track sleep, breathing, and developmental cues have emerged as a nota...

Suavinex

1,000 vol/mo
9999%+
(5y)
904%
(1y)
13%
(3mo)

Suavinex is a recognized Spanish brand in infant care products, best known for its baby bottles, nipples, pacifiers, and related feeding ...

Activity Arch

50 vol/mo
9999%+
(5y)
446%
(1y)
122%
(3mo)

Activity Arch refers to the category of overhead baby play arches and gyms designed to stimulate motor development, sensory exploration, ...

9999%+
(5y)
323%
(1y)
114%
(3mo)

Anti Colic Baby Bottle is a, established product category focused on reducing infant gas, fussiness, and feeding related discomfort throu...

Teething Roller

2,400 vol/mo
9999%+
(5y)
54%
(1y)
10%
(3mo)

Teething Roller is a consumer product category consisting of topical roller blends designed to soothe teething discomfort in infants thro...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Organic Cotton Onesie is a consumer trend focusing on infant apparel made from organic cotton, highlighting sustainability, chemical free...

Children's Bikes

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
180%
(3mo)

Children's Bikes is a, ongoing market trend focusing on bikes designed specifically for kids, incorporating ergonomics, safety features, ...

9999%+
(5y)
9999%+
(1y)
697%
(3mo)

Cup Holder For Stroller is a accessory trend focused on attaching dedicated cup holders to strollers to improve on the go beverage access...

Lionelo

140 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lionelo is a brand in the baby products space, known for strollers, car seats, and nursery goods, with a presence in European markets and...