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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Rascals Diapers

27,100 vol/mo
6883%
(5y)
215%
(1y)
27%
(3mo)

Rascals Diapers refers to the diaper brand formerly known as Rascal + Friends, now marketed globally as Rascals. It gained notable attent...

Rebelstork

33,100 vol/mo
1317%
(5y)
-47%
(1y)
-17%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

Anti-colic

880 vol/mo
1283%
(5y)
738%
(1y)
963%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

734%
(5y)
29%
(1y)
88%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Non Toxic Diapers

4,400 vol/mo
349%
(5y)
12%
(1y)
33%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Mompush

2,900 vol/mo
348%
(5y)
31%
(1y)
36%
(3mo)

Mompush is a U.S. born baby gear brand specializing in lightweight, feature rich strollers and related accessories, with an established o...

Momcozy

90,500 vol/mo
327%
(5y)
73%
(1y)
18%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Cradlewise

14,800 vol/mo
304%
(5y)
27%
(1y)
13%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

Millie Moon

22,200 vol/mo
284%
(5y)
63%
(1y)
13%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

212%
(5y)
284%
(1y)
731%
(3mo)

Adjustable high chairs are a, established product category in baby furniture, designed to accommodate growing children through height, re...

Once Upon a Farm

74,000 vol/mo
204%
(5y)
5%
(1y)
32%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

201%
(5y)
155%
(1y)
225%
(3mo)

Baby Feeding Set is a consumer product category consisting of coordinated bundles of baby feeding utensils, bowls, plates, spoons, sippy ...

Cybex Gazelle

12,100 vol/mo
193%
(5y)
31%
(1y)
23%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Artipoppe

22,200 vol/mo
183%
(5y)
-5%
(1y)
11%
(3mo)

Artipoppe is a premium baby carrier brand known for fashion forward designs and limited edition prints, positioning babywearing as a styl...

Smart Bassinet

4,400 vol/mo
180%
(5y)
133%
(1y)
257%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Glass Baby Bottle

12,100 vol/mo
173%
(5y)
72%
(1y)
208%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Babybjörn

6,600 vol/mo
166%
(5y)
222%
(1y)
685%
(3mo)

Babybjörn is a Swedish brand renowned for baby carriers and nursery essentials. The topic encompasses its product innovations, safety st...

155%
(5y)
174%
(1y)
38%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

149%
(5y)
45%
(1y)
138%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Owlet Dream

2,900 vol/mo
139%
(5y)
15%
(1y)
8%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Toddler Tower

27,100 vol/mo
119%
(5y)
76%
(1y)
24%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Zomee

2,900 vol/mo
102%
(5y)
-9%
(1y)
21%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

Coterie

74,000 vol/mo
92%
(5y)
18%
(1y)
25%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Biberk

18,100 vol/mo
87%
(5y)
18%
(1y)
12%
(3mo)

biBERK (biBerk), a Berkshire Hathaway company, is a digital first small business insurance provider offering workers' compensation, gener...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

Serenity Kids

12,100 vol/mo
81%
(5y)
3%
(1y)
26%
(3mo)

Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...