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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Graco Pack N Play

40,500 vol/mo
-23%
(5y)
6%
(1y)
23%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

-23%
(5y)
-2%
(1y)
23%
(3mo)

Jogger strollers are a well established category of baby strollers designed for active parents, combining lightweight frames, all terrain...

Receiving Blankets

12,100 vol/mo
-25%
(5y)
3%
(1y)
38%
(3mo)

Receiving blankets are a long standing, core baby product used to swaddle and bundle newborns. The topic remains persistent due to ongoin...

Bumbo

18,100 vol/mo
-26%
(5y)
-7%
(1y)
9%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

Chinese Jump Rope

9,900 vol/mo
-27%
(5y)
4%
(1y)
90%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Cloth Diapers

33,100 vol/mo
-27%
(5y)
-4%
(1y)
18%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Alphabet Mat

720 vol/mo
-28%
(5y)
73%
(1y)
62%
(3mo)

Alphabet Mat is a category of educational play mats for children that feature alphabet letters and related learning content; multiple bra...

Bye Bye Baby

49,500 vol/mo
-29%
(5y)
-20%
(1y)
2%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...

Baby Registry

74,000 vol/mo
-31%
(5y)
-1%
(1y)
21%
(3mo)

Baby Registry is a longstanding consumer trend where expecting parents curate lists of essential products and gifts from retailers, enabl...

Co Sleeper

9,900 vol/mo
-31%
(5y)
3%
(1y)
13%
(3mo)

Co sleeper products are devices designed to be placed in close proximity to a caregiver’s bed, allowing infant sleep beside the parent ...

-33%
(5y)
-9%
(1y)
85%
(3mo)

Boppy pillow covers are removable, washable accessories for the Boppy nursing pillow, enabling parents to customize aesthetics, manage sp...

Crib Bumper

22,200 vol/mo
-36%
(5y)
-13%
(1y)
7%
(3mo)

Crib bumper is a baby product used as padding around the inside of a crib. The topic surfaces in discussions around infant sleep safety, ...

-37%
(5y)
-13%
(1y)
30%
(3mo)

City Select Double Stroller is a widely recognized double baby stroller model line marketed by Baby Jogger, known for modular seats and v...

Chicco Keyfit 30

18,100 vol/mo
-38%
(5y)
-25%
(1y)
-10%
(3mo)

Chicco Keyfit 30 is a widely used infant car seat model known for its ease of installation, safety features, and compatibility with Chicc...

Blooming Bath

1,000 vol/mo
-39%
(5y)
-7%
(1y)
33%
(3mo)

Blooming Bath is a baby bath product featuring a flower shaped sponge that expands into a soft, petal like bath organizer to cradle a new...

Wubbanub

8,100 vol/mo
-40%
(5y)
-11%
(1y)
13%
(3mo)

Wubbanub refers to the popular baby product featuring a plush stuffed animal with an attached pacifier, known for providing comfort to in...

Jumperoo

4,400 vol/mo
-41%
(5y)
-18%
(1y)
-12%
(3mo)

Jumperoo is a baby activity jumper product category featuring a stationary frame with a suspended seat and interactive toys to entertain ...

-42%
(5y)
-12%
(1y)
41%
(3mo)

Nursery Bedding refers to a broad category of products designed for infant sleep environments, including crib sheets, blankets, quilted s...

Crib Bedding Sets

6,600 vol/mo
-47%
(5y)
-14%
(1y)
43%
(3mo)

Crib Bedding Sets are a long standing category in infant product markets, consistently appearing in e commerce and retail as coordinated,...

Kiinde

1,600 vol/mo
-59%
(5y)
-25%
(1y)
44%
(3mo)

Kiinde is a company known for its integrated breastfeeding and infant feeding system, including adapters, storage, and pumping solutions ...

Urbini

260 vol/mo
-74%
(5y)
9999%+
(1y)
9999%+
(3mo)

Urbini is a baby gear brand owned by Dorel Juvenile that focuses on affordable strollers, car seats, and related infant products distribu...

AI Crib

90 vol/mo
9999%+
(5y)
2815%
(1y)
109%
(3mo)

AI powered smart cribs and baby monitoring systems leveraging AI to track sleep, breathing, and developmental cues have emerged as a nota...

Suavinex

1,000 vol/mo
9999%+
(5y)
904%
(1y)
13%
(3mo)

Suavinex is a recognized Spanish brand in infant care products, best known for its baby bottles, nipples, pacifiers, and related feeding ...

Activity Arch

50 vol/mo
9999%+
(5y)
446%
(1y)
122%
(3mo)

Activity Arch refers to the category of overhead baby play arches and gyms designed to stimulate motor development, sensory exploration, ...

9999%+
(5y)
323%
(1y)
114%
(3mo)

Anti Colic Baby Bottle is a, established product category focused on reducing infant gas, fussiness, and feeding related discomfort throu...

Teething Roller

2,400 vol/mo
9999%+
(5y)
54%
(1y)
10%
(3mo)

Teething Roller is a consumer product category consisting of topical roller blends designed to soothe teething discomfort in infants thro...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Organic Cotton Onesie is a consumer trend focusing on infant apparel made from organic cotton, highlighting sustainability, chemical free...

9999%+
(5y)
9999%+
(1y)
105%
(3mo)

Sit Me Up Floor Seat is a compact baby seating product designed to help infants sit upright during play or supervised time on the floor, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kolcraft Cloud Umbrella Stroller is a lightweight, compact stroller model from Kolcraft designed for easy portability and convenient dail...

Carseat Canopy

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
193%
(3mo)

Carseat canopy is a baby product trend involving lightweight, often UV protective fabric canopies designed to attach to infant car seats ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Arm's Reach Co Sleeper is a baby product that functions as a bedside bassinet, designed to attach to a parent's bed to facilitate proximi...

9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Animal Pacifier refers to baby pacifiers that incorporate a plush animal or animal themed plush attachment (e.g., WubbaNub/Wubbanub style...

Children's Bikes

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
180%
(3mo)

Children's Bikes is a, ongoing market trend focusing on bikes designed specifically for kids, incorporating ergonomics, safety features, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Breast Milk Collection Cups refer to silicone or plastic cups used to collect and capture breast milk, often used passively alongside pum...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Evenflo Exersaucer is a well known infant activity center designed to provide a safe, engaging space for babies to sit, bounce, and explo...

9999%+
(5y)
9999%+
(1y)
697%
(3mo)

Cup Holder For Stroller is a accessory trend focused on attaching dedicated cup holders to strollers to improve on the go beverage access...

Lionelo

140 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lionelo is a brand in the baby products space, known for strollers, car seats, and nursery goods, with a presence in European markets and...