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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Owlet

60,500 vol/mo
16%
(5y)
21%
(1y)
9%
(3mo)

Owlet refers to the brand and family of products centered on smart baby monitoring, notably the Owlet Smart Sock and related connectable ...

Hatch

165,000 vol/mo
16%
(5y)
15%
(1y)
2%
(3mo)

Hatch is a, multi entity topic with several distinct brands and platforms across consumer electronics for sleep, maternity fashion, AI po...

Graco Car Seats

90,500 vol/mo
14%
(5y)
28%
(1y)
13%
(3mo)

Graco Car Seats are a long standing consumer product category within baby gear, recognized as a leading brand in infant and child safety ...

13%
(5y)
45%
(1y)
6%
(3mo)

Activity Walker is a category of push/stand and play baby walkers and walker centers sold by multiple manufacturers and retailers, often ...

Baby Swinging

165,000 vol/mo
12%
(5y)
-6%
(1y)
0%
(3mo)

Baby Swinging refers to the ongoing consumer interest in using mechanical or traditional baby swings as a tool for soothing, calming, and...

Uppababy Vista

40,500 vol/mo
12%
(5y)
-2%
(1y)
43%
(3mo)

Uppababy Vista is a well established baby stroller model known for its modular design, expandability for multiple children, and status as...

11%
(5y)
-18%
(1y)
9%
(3mo)

Weighted Sleep Sack is a product category of sleep sacks that incorporate weight distribution to provide a calming, swaddling like effect...

Rattle

27,100 vol/mo
11%
(5y)
5%
(1y)
9%
(3mo)

Rattle is an open source data mining GUI for the R programming language, designed to simplify data preprocessing, visualization, and mode...

Feeding Bottle

880 vol/mo
9%
(5y)
13%
(1y)
15%
(3mo)

Feeding Bottle is a, long standing consumer product used to feed infants, featuring variations such as anti colic designs, silicone nippl...

ABC Blocks

70 vol/mo
9%
(5y)
10%
(1y)
0%
(3mo)

Car Seat

135,000 vol/mo
8%
(5y)
12%
(1y)
15%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...

Crib Mattress

49,500 vol/mo
6%
(5y)
26%
(1y)
66%
(3mo)

Crib Mattress is a product category focusing on safe, breathable, and comfortable sleep surfaces for infants, with notable emphasis on ma...

5%
(5y)
21%
(1y)
74%
(3mo)

Lactation massager refers to devices designed to stimulate milk flow and relieve breast engorgement for breastfeeding mothers. The topic ...

Breastfeeding

60,500 vol/mo
4%
(5y)
7%
(1y)
8%
(3mo)

Breastfeeding is recognized as a, ongoing trend in maternal and infant health, encompassing increased public discussion, product innovati...

Rattles

3,600 vol/mo
4%
(5y)
9%
(1y)
23%
(3mo)

Rattles are a, established category in infant toy products and safety regulation, with recent activity around market growth, product inno...

Audi Car

60,500 vol/mo
4%
(5y)
13%
(1y)
17%
(3mo)

Audi cars represent a globally recognized luxury automotive brand focusing on performance, design, and increasingly electric mobility wit...

Booster Seats

110,000 vol/mo
4%
(5y)
19%
(1y)
1%
(3mo)

Booster seats are child seating devices designed to elevate children to use a vehicle's seat belt properly; ongoing emphasis on safety st...

Mushie

6,600 vol/mo
3%
(5y)
3%
(1y)
12%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Stroller Wagon

22,200 vol/mo
2%
(5y)
4%
(1y)
29%
(3mo)

Stroller Wagon is a product category that combines the features of a stroller and a wagon, enabling parents to transport children and gea...

Burp Cloths

22,200 vol/mo
2%
(5y)
8%
(1y)
29%
(3mo)

Burp cloths are baby care accessories used to protect caregivers' clothes from drool and spit up during and after feeding. The topic refl...

Baby Food

90,500 vol/mo
1%
(5y)
27%
(1y)
48%
(3mo)

Baby food is a long standing consumer category focused on nutrition for infants and toddlers. It encompasses mass market and organic/prem...

0%
(5y)
46%
(1y)
20%
(3mo)

Convertible car seats are a long standing category in child safety products that allow a seat to be used from infancy in rear facing mode...

Binkies

6,600 vol/mo
-8%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Baby Bracelets

9,900 vol/mo
-9%
(5y)
5%
(1y)
2%
(3mo)

Baby bracelets refer to wearable bracelets designed for infants, often for identification, safety, or sentimental purposes. The trend enc...

Baby Gifts

27,100 vol/mo
-9%
(5y)
9%
(1y)
-19%
(3mo)

Baby Gifts is a, ongoing consumer trend focused on giftable products and registries for newborns and infants, including toys, apparel, ge...

Rascals

49,500 vol/mo
-10%
(5y)
-7%
(1y)
0%
(3mo)

Rascals is a, multi context term used across brands, entertainment, and media, including a brand refresh to 'Rascals' by Rascal + Friends...

Nursery

246,000 vol/mo
-13%
(5y)
3%
(1y)
72%
(3mo)

Nursery refers to the market and culture around plant nurseries and baby/child nurseries, encompassing plant propagation businesses, home...

Egg Swing

1,600 vol/mo
-18%
(5y)
3%
(1y)
36%
(3mo)

City Mini GT

2,400 vol/mo
-21%
(5y)
0%
(1y)
3%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

-23%
(5y)
10%
(1y)
27%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...