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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Mini Crib

33,100 vol/mo
9%
(5y)
5%
(1y)
17%
(3mo)

Mini crib is a compact, space saving baby crib designed for small living spaces and urban households, often featuring foldable, convertib...

ABC Blocks

70 vol/mo
9%
(5y)
10%
(1y)
0%
(3mo)

Uppababy Vista

40,500 vol/mo
8%
(5y)
-8%
(1y)
3%
(3mo)

Uppababy Vista is a well established baby stroller model known for its modular design, expandability for multiple children, and status as...

Car Seat

135,000 vol/mo
8%
(5y)
12%
(1y)
15%
(3mo)

Car Seat is a long standing consumer category focused on child passenger safety products, encompassing infant seats, convertible/combinat...

Audi Car

60,500 vol/mo
4%
(5y)
13%
(1y)
17%
(3mo)

Audi cars represent a globally recognized luxury automotive brand focusing on performance, design, and increasingly electric mobility wit...

Booster Seats

110,000 vol/mo
4%
(5y)
19%
(1y)
1%
(3mo)

Booster seats are child seating devices designed to elevate children to use a vehicle's seat belt properly; ongoing emphasis on safety st...

Mushie

6,600 vol/mo
3%
(5y)
3%
(1y)
12%
(3mo)

Mushie is a well known brand specializing in silicone baby products such as pacifier clips, feeding accessories, and teething toys, refle...

Rattles

3,600 vol/mo
3%
(5y)
7%
(1y)
3%
(3mo)

Rattles are a, established category in infant toy products and safety regulation, with recent activity around market growth, product inno...

Stroller Wagon

22,200 vol/mo
2%
(5y)
4%
(1y)
29%
(3mo)

Stroller Wagon is a product category that combines the features of a stroller and a wagon, enabling parents to transport children and gea...

Burp Cloths

22,200 vol/mo
2%
(5y)
8%
(1y)
29%
(3mo)

Burp cloths are baby care accessories used to protect caregivers' clothes from drool and spit up during and after feeding. The topic refl...

0%
(5y)
46%
(1y)
20%
(3mo)

Convertible car seats are a long standing category in child safety products that allow a seat to be used from infancy in rear facing mode...

Baby Girl

74,000 vol/mo
-4%
(5y)
1%
(1y)
6%
(3mo)

Baby Girl is a common cultural phrase that appears across music, media, fashion, and branding. It functions as affectionate address, a mo...

Binkies

6,600 vol/mo
-8%
(5y)
2%
(1y)
-3%
(3mo)

Binkies are infant pacifiers that remain a core parenting accessory. The topic encompasses safety considerations, design innovations (erg...

Baby Bracelets

9,900 vol/mo
-9%
(5y)
5%
(1y)
2%
(3mo)

Baby bracelets refer to wearable bracelets designed for infants, often for identification, safety, or sentimental purposes. The trend enc...

Infant Clothes

1,300 vol/mo
-9%
(5y)
5%
(1y)
17%
(3mo)

Infant clothes as a trending category involves growing emphasis on safety, sustainability, comfort, and inclusive sizing in baby apparel,...

Baby Gifts

27,100 vol/mo
-9%
(5y)
9%
(1y)
-19%
(3mo)

Baby Gifts is a, ongoing consumer trend focused on giftable products and registries for newborns and infants, including toys, apparel, ge...

Jogging Stroller

22,200 vol/mo
-9%
(5y)
-12%
(1y)
29%
(3mo)

Jogging Stroller is a consumer product category combining a baby stroller with a suspension enabled, all terrain design for parents who j...

Rascals

49,500 vol/mo
-10%
(5y)
-7%
(1y)
0%
(3mo)

Rascals is a, multi context term used across brands, entertainment, and media, including a brand refresh to 'Rascals' by Rascal + Friends...

Egg Swing

1,600 vol/mo
-18%
(5y)
3%
(1y)
36%
(3mo)

Bubble Mower

1,900 vol/mo
-20%
(5y)
-5%
(1y)
72%
(3mo)

Bubble Mower refers to a growing set of push along bubble blowing lawn mower toys and related outdoor bubble machines that simulate lawn ...

City Mini GT

2,400 vol/mo
-21%
(5y)
0%
(1y)
3%
(3mo)

City Mini GT refers to the City Mini GT line of all terrain strollers by Baby Jogger, a popular consumer product category in parenting an...

-23%
(5y)
10%
(1y)
27%
(3mo)

Double Jogging Stroller is a, established product category that combines two seats in a stroller with a jogging specific chassis, designe...

-23%
(5y)
-2%
(1y)
23%
(3mo)

Jogger strollers are a well established category of baby strollers designed for active parents, combining lightweight frames, all terrain...

-24%
(5y)
39%
(1y)
-3%
(3mo)

Graco Extend2fit Convertible Car Seat is a widely used child safety seat that offers extended rear facing use through an adjustable exten...

Graco Pack N Play

40,500 vol/mo
-25%
(5y)
3%
(1y)
3%
(3mo)

Graco Pack N Play is a widely recognized line of portable playards and travel cribs designed for infant care, offering foldable frames, c...

Bumbo

18,100 vol/mo
-26%
(5y)
-7%
(1y)
9%
(3mo)

Bumbo refers to the Bumbo baby seat, a molded foam seat designed to support infants who can hold up their heads. The topic gained attenti...

Chinese Jump Rope

9,900 vol/mo
-27%
(5y)
4%
(1y)
90%
(3mo)

Chinese Jump Rope is a traditional children’s outdoor game using elastic bands that form a moving obstacle course; it has seen renewed ...

Cloth Diapers

33,100 vol/mo
-27%
(5y)
-4%
(1y)
18%
(3mo)

Cloth diapers refer to reusable infant diapers designed to replace disposable diapers, driven by sustainability, cost savings over time, ...

Alphabet Mat

720 vol/mo
-28%
(5y)
73%
(1y)
62%
(3mo)

Alphabet Mat is a category of educational play mats for children that feature alphabet letters and related learning content; multiple bra...

Bye Bye Baby

49,500 vol/mo
-29%
(5y)
-20%
(1y)
2%
(3mo)

Bye Bye Baby is a, historically documented title used across multiple songs, films, and performances, with instances in pop music catalog...