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Discover Trends in Baby & Toddler

We surface rapidly growing trends in Baby & Toddler before they take off.

Teething Roller

2,400 vol/mo
9999%+
(5y)
65%
(1y)
-14%
(3mo)

Teething Roller is a consumer product category consisting of topical roller blends designed to soothe teething discomfort in infants thro...

Rebelstork

33,100 vol/mo
1317%
(5y)
-47%
(1y)
-17%
(3mo)

REBEL (formerly Rebelstork) is a company that began as a baby gear returns recommerce marketplace and rebranded in 2025 to expand into ho...

Non Toxic Diapers

4,400 vol/mo
349%
(5y)
12%
(1y)
33%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Momcozy

90,500 vol/mo
327%
(5y)
73%
(1y)
18%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Cradlewise

14,800 vol/mo
304%
(5y)
27%
(1y)
13%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

Millie Moon

22,200 vol/mo
284%
(5y)
63%
(1y)
13%
(3mo)

Millie Moon is a luxury diaper brand created by ZURU, gaining notable traction in North American retail (Target and Walmart), with ongoin...

Cybex Gazelle

14,800 vol/mo
197%
(5y)
39%
(1y)
3%
(3mo)

Cybex Gazelle refers to Cybex's Gazelle line of modular baby strollers (notably the Gazelle S and e Gazelle S variants), a product family...

Rotating Car Seat

27,100 vol/mo
161%
(5y)
41%
(1y)
17%
(3mo)

Rotating Car Seat refers to infant and child car seats designed with a 360 degree swivel mechanism, enabling easier loading and unloading...

155%
(5y)
174%
(1y)
38%
(3mo)

Cybex infant car seats are part of a broader, evergreen segment in parenting and childcare, focusing on child safety, ease of installatio...

Owlet Dream

2,900 vol/mo
139%
(5y)
15%
(1y)
8%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Little Saints

9,900 vol/mo
130%
(5y)
-14%
(1y)
7%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

128%
(5y)
15%
(1y)
25%
(3mo)

Muslin burp cloths are soft, breathable baby care accessories made from muslin fabric, widely used for burping and spit up protection; po...

Momanda

3,600 vol/mo
125%
(5y)
78%
(1y)
52%
(3mo)

Momanda is a consumer brand focused on maternity and nursing apparel and related wellness products, with multiple regional storefronts an...

Glass Baby Bottle

12,100 vol/mo
112%
(5y)
15%
(1y)
29%
(3mo)

Glass baby bottles are experiencing renewed interest driven by safety concerns about plastics, a push for eco friendly materials, and con...

Toddler Tower

22,200 vol/mo
109%
(5y)
51%
(1y)
-10%
(3mo)

Toddler Tower refers to the family of adjustable learning/kitchen towers that help toddlers reach counter height for activities like cook...

Smart Bassinet

4,400 vol/mo
107%
(5y)
48%
(1y)
49%
(3mo)

A Smart Bassinet combines sensors, connectivity, and autonomous or guided motion to monitor infant safety and sleep, adjust soothing cues...

Helper Bees

320 vol/mo
106%
(5y)
48%
(1y)
47%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

100%
(5y)
48%
(1y)
48%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

Coterie

74,000 vol/mo
92%
(5y)
13%
(1y)
9%
(3mo)

Coterie is a premium baby care brand known for diapers and wipes, which gained renewed market momentum after its 2025 acquisition by Mamm...

Frida Baby

14,800 vol/mo
91%
(5y)
54%
(1y)
150%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

Wake Window

4,400 vol/mo
86%
(5y)
16%
(1y)
16%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...