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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

33%
(5y)
63%
(1y)
233%
(3mo)

Automatic dog feeders are smart pet care devices that dispense meals on a schedule or in response to app controls, enabling remote feedin...

32%
(5y)
78%
(1y)
264%
(3mo)

Dehydrated Dog Food is a dog food format that concentrates nutrients through dehydration, offering shelf stable, minimally processed meal...

Hill's Science Diet

12,100 vol/mo
32%
(5y)
60%
(1y)
176%
(3mo)

Hill's Science Diet is a longstanding veterinary confirmed pet nutrition brand focused on scientifically formulated dog and cat foods. It...

Dog Toothpaste

33,100 vol/mo
30%
(5y)
58%
(1y)
162%
(3mo)

Dog toothpaste is a consumer product category focused on dental care for dogs, including enzymatic toothpastes and related dental hygiene...

The Farmer's Dog

135,000 vol/mo
29%
(5y)
-13%
(1y)
5%
(3mo)

The Farmer's Dog is a subscription based fresh dog food company that has gained traction as part of the broader pet wellness and human gr...

PetDesk

12,100 vol/mo
28%
(5y)
11%
(1y)
5%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Gooddog

90,500 vol/mo
27%
(5y)
41%
(1y)
3%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

Slow Feeder Bowl

2,900 vol/mo
26%
(5y)
36%
(1y)
73%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

Dog Leash

40,500 vol/mo
26%
(5y)
103%
(1y)
410%
(3mo)

Dog Leash is a longstanding consumer product category experiencing continued evolution through materials innovation, smart features, and ...

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Glandex

9,900 vol/mo
23%
(5y)
14%
(1y)
32%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

Halo Collar

40,500 vol/mo
22%
(5y)
31%
(1y)
120%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

FLUTD

2,400 vol/mo
21%
(5y)
10%
(1y)
-3%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Dog Bed

110,000 vol/mo
20%
(5y)
53%
(1y)
156%
(3mo)

Dog Bed is a, established consumer product category focusing on comfortable, durable, and sometimes tech enhanced sleeping solutions for ...

Cat Litter

110,000 vol/mo
20%
(5y)
23%
(1y)
30%
(3mo)

Cat litter is a longstanding consumer category with ongoing evolution in materials, sustainability, fragrance management, and smart litte...

Pet Stroller

110 vol/mo
20%
(5y)
59%
(1y)
203%
(3mo)

Pet strollers are gaining traction as a practical mobility accessory for urban pet owners, enabling safer, comfortable transport of small...

Just Food For Dogs

74,000 vol/mo
18%
(5y)
9%
(1y)
24%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Sponge Filter

12,100 vol/mo
18%
(5y)
35%
(1y)
44%
(3mo)

Sponge filter is a longstanding aquaculture filtration method that uses a porous sponge as the biological and mechanical filter medium, p...

17%
(5y)
35%
(1y)
22%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

15%
(5y)
86%
(1y)
363%
(3mo)

Retractable dog leashes are devices with a locking mechanism and a retractable cord or tape that allows dogs to roam while keeping the ow...

Aquarium Filter

27,100 vol/mo
14%
(5y)
50%
(1y)
80%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Litter

49,500 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Lick Mats

720 vol/mo
13%
(5y)
14%
(1y)
-5%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Dog Ear Cleaner

33,100 vol/mo
9%
(5y)
19%
(1y)
44%
(3mo)

Dog Ear Cleaner is a, established pet care product category used to clean dogs' ears and support ear health.

Petlab

18,100 vol/mo
9%
(5y)
3%
(1y)
-4%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Dog Toy

90,500 vol/mo
7%
(5y)
5%
(1y)
-16%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Pet Cremation

40,500 vol/mo
6%
(5y)
5%
(1y)
8%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

Lick Mat

2,900 vol/mo
3%
(5y)
8%
(1y)
35%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Agility Training

4,400 vol/mo
3%
(5y)
8%
(1y)
2%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Turtle

450,000 vol/mo
2%
(5y)
5%
(1y)
7%
(3mo)

Turtle as a trending topic captures renewed interest in turtle conservation, pet care, and brand names leveraging turtle imagery for prod...

TropiClean

2,400 vol/mo
2%
(5y)
16%
(1y)
14%
(3mo)

TropiClean is a consumer brand known for pet grooming products, particularly shampoos and cleansing solutions marketed with natural and v...

Dog Playpen

8,100 vol/mo
-3%
(5y)
4%
(1y)
22%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Dog Collar

90,500 vol/mo
-7%
(5y)
5%
(1y)
9%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Mealworms

60,500 vol/mo
-8%
(5y)
9%
(1y)
25%
(3mo)

Mealworms are trending as a scalable, sustainable protein source for animal feed and human consumption, driven by feed diversification, e...

Rabbit Toys

18,100 vol/mo
-9%
(5y)
8%
(1y)
15%
(3mo)

Rabbit Toys is a category within the pet care market focused on toys and enrichment products designed for domestic rabbits to support men...

Martingale Collars

33,100 vol/mo
-10%
(5y)
-1%
(1y)
-21%
(3mo)

Martingale collars are a type of dog collar designed to tighten when pulled, then loosen; they are widely used for training and gentle co...

Bark Control

480 vol/mo
-11%
(5y)
29%
(1y)
26%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Pets

246,000 vol/mo
-11%
(5y)
8%
(1y)
5%
(3mo)

Pets is a long standing, globally popular topic covering companion animals, pet care, services, and consumer goods, with ongoing trends i...

Dog Nail Clippers

14,800 vol/mo
-11%
(5y)
0%
(1y)
7%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Dog Hair Remover

4,400 vol/mo
-14%
(5y)
9%
(1y)
27%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dentastix

4,400 vol/mo
-16%
(5y)
28%
(1y)
34%
(3mo)

Dentastix is a dog dental chew brand designed to help reduce tartar and promote oral health in dogs. It is a product with a long standing...

Puppy Adoption

40,500 vol/mo
-16%
(5y)
24%
(1y)
-5%
(3mo)

Puppy adoption refers to the ongoing process of adopting puppies from shelters, rescues, and reputable organizations, driven by increased...

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Cichlid

33,100 vol/mo
-22%
(5y)
3%
(1y)
24%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Rabbit Cage

33,100 vol/mo
-24%
(5y)
12%
(1y)
37%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

210 vol/mo
-30%
(5y)
-2%
(1y)
-5%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-7%
(1y)
-3%
(3mo)

French Bulldog is a widely recognized dog breed that has become a prominent cultural and consumer trend, driving demand in pet products, ...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

Puppuccino

8,100 vol/mo
-74%
(5y)
-37%
(1y)
-14%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

9999%+
(5y)
3400%
(1y)
612%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

Fera Pets

2,400 vol/mo
9999%+
(5y)
1991%
(1y)
227%
(3mo)

Fera Pets is a veterinarian founded pet supplement brand focusing on natural, holistic formulations for dogs and cats; it gained mainstre...

9999%+
(5y)
1584%
(1y)
1387%
(3mo)

Freeze Dried Dog Food is a, established niche in pet nutrition where dehydrated, shelf stable proteins are prepared to preserve nutrients...