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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Bird Buddy

49,500 vol/mo
120%
(5y)
-7%
(1y)
-41%
(3mo)

Bird Buddy is a consumer device and platform that combines smart bird feeders with AI powered cameras to capture and identify visiting bi...

Pawfect House

14,800 vol/mo
102%
(5y)
-24%
(1y)
-12%
(3mo)

Pawfect House is a consumer brand known for personalized pet themed gifts and keepsakes, operating primarily in the U.S. and internationa...

Farmer's Dog

301,000 vol/mo
43%
(5y)
-27%
(1y)
-1%
(3mo)

Farmer's Dog is a brand that offers fresh, human grade dog food delivered via subscription. It represents a trend toward fresh, portion c...

The Farmer's Dog

135,000 vol/mo
26%
(5y)
-12%
(1y)
-1%
(3mo)

Lick Mats

720 vol/mo
10%
(5y)
10%
(1y)
-2%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Petlab

18,100 vol/mo
8%
(5y)
5%
(1y)
6%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Golden Retriever

2,400 vol/mo
-6%
(5y)
4%
(1y)
-12%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Dog Nail Clippers

14,800 vol/mo
-10%
(5y)
6%
(1y)
15%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Ferrets

450,000 vol/mo
-14%
(5y)
9%
(1y)
1%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dentastix

4,400 vol/mo
-16%
(5y)
33%
(1y)
40%
(3mo)

Puppy Adoption

40,500 vol/mo
-16%
(5y)
25%
(1y)
-30%
(3mo)

Rabbit Cage

33,100 vol/mo
-23%
(5y)
14%
(1y)
46%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Breyer Horses

33,100 vol/mo
-26%
(5y)
-9%
(1y)
-43%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Pet Finder

210 vol/mo
-29%
(5y)
-1%
(1y)
-4%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-8%
(1y)
-7%
(3mo)

Puppuccino

8,100 vol/mo
-74%
(5y)
-39%
(1y)
-17%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

Alpha Paw

1,300 vol/mo
9999%+
(5y)
104%
(1y)
150%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...