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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

1954%
(5y)
-15%
(1y)
54%
(3mo)

Dog Seat Extender is a car accessory designed to provide an extended seating area for dogs, improving safety and comfort by preventing fa...

PetSnowy

3,600 vol/mo
830%
(5y)
26%
(1y)
-20%
(3mo)

Petfolk

9,900 vol/mo
676%
(5y)
46%
(1y)
-1%
(3mo)

Petfolk is a veterinary care provider built around a modern, tech forward model that combines de novo clinics with 24/7 virtual care and ...

Tofu Cat Litter

9,900 vol/mo
606%
(5y)
30%
(1y)
44%
(3mo)

Tofu Cat Litter is a, growing niche in pet care featuring litter made from tofu by products and plant fibers, marketed for sustainability...

Sundays For Dogs

33,100 vol/mo
351%
(5y)
51%
(1y)
-4%
(3mo)

Sundays for Dogs is a dog food brand offering air dried, human grade recipes delivered via subscription, with notable investment and cons...

Puppy Yoga

49,500 vol/mo
296%
(5y)
118%
(1y)
50%
(3mo)

Puppy Yoga is a wellness trend where participants practice yoga in the presence of trained puppies, typically in studio or event settings...

Petlibro

33,100 vol/mo
266%
(5y)
48%
(1y)
-5%
(3mo)

Petlibro is a brand that designs and sells smart pet care devices, notably automatic pet feeders and related accessories, widely recogniz...

Smart Feeder

720 vol/mo
223%
(5y)
55%
(1y)
-6%
(3mo)

Smart Feeder refers to internet connected automatic pet feeders with features such as portion control, scheduling, video or audio monitor...

CATLINK

2,400 vol/mo
215%
(5y)
209%
(1y)
278%
(3mo)

CATLINK is a smart pet care brand focused on IoT enabled products for cats, including self cleaning litter boxes, smart feeders, and heal...

200%
(5y)
0%
(1y)
30%
(3mo)

Dog Grooming Vacuum refers to specialized vacuum systems and attachments used during dog grooming to remove loose fur, dander, and water,...

181%
(5y)
65%
(1y)
-7%
(3mo)

Jumping spider enclosure refers to dedicated habitats and terrariums designed for keeping jumping spiders as pets or for educational/rese...

Tractive

22,200 vol/mo
172%
(5y)
36%
(1y)
13%
(3mo)

Tractive is a company known for GPS pet tracking devices and services, enabling location tracking and health/activity data for pets.

Luxury Pet Hotels

1,600 vol/mo
172%
(5y)
391%
(1y)
-4%
(3mo)

Luxury Pet Hotels refer to premium accommodations and services for pets, offering upscale lodging, personalized care, spa like amenities,...

Native Pet

14,800 vol/mo
171%
(5y)
49%
(1y)
29%
(3mo)

Native Pet is a brand focused on natural, grain free pet food and treat options, reflecting a broader consumer shift toward cleaner, ingr...

Dog Training App

4,400 vol/mo
160%
(5y)
212%
(1y)
78%
(3mo)

A real and established trend where mobile apps provide structured dog training guidance, routines, and progress tracking to help owners t...

Tuft and Paw

8,100 vol/mo
160%
(5y)
1%
(1y)
1%
(3mo)

Tuft and Paw is a pet brand focusing on modern cat furniture and cat litter products, gaining attention as a branded cat care ecosystem w...

Smart Litter Box

2,900 vol/mo
155%
(5y)
44%
(1y)
4%
(3mo)

Smart Litter Box refers to connected, automated litter boxes that monitor usage, automatically clean waste, and sometimes integrate with ...

Pawfect House

18,100 vol/mo
138%
(5y)
-33%
(1y)
-70%
(3mo)

Pawfect House is a consumer brand known for personalized pet themed gifts and keepsakes, operating primarily in the U.S. and internationa...

Pettable

18,100 vol/mo
127%
(5y)
16%
(1y)
48%
(3mo)

Pettable is a company offering emotional support animal (ESA) letters and related services, reflecting a broader online market for housin...

Bird Buddy

49,500 vol/mo
120%
(5y)
-4%
(1y)
-35%
(3mo)

Bird Buddy is a consumer device and platform that combines smart bird feeders with AI powered cameras to capture and identify visiting bi...

Litter-Robot

165,000 vol/mo
110%
(5y)
56%
(1y)
17%
(3mo)

Litter Robot is a automated, self cleaning litter box product line that has gained sustained attention as part of the broader smart pet c...

100%
(5y)
26%
(1y)
16%
(3mo)

Because Animals is a company that shifted from consumer pet products to cultured/meat free pet nutrition, focusing on lab grown or cell c...

Walnut Cat Litter

3,600 vol/mo
97%
(5y)
30%
(1y)
-3%
(3mo)

Walnut Cat Litter is a, established eco friendly litter option made from crushed walnut shells, marketed for low dust, strong odor contro...

Interactive Dog Toy

33,100 vol/mo
92%
(5y)
50%
(1y)
19%
(3mo)

Interactive Dog Toy is a category of smart and puzzle based toys designed to keep dogs mentally and physically engaged through movement, ...

Pet Grooming Kit

1,900 vol/mo
90%
(5y)
-1%
(1y)
32%
(3mo)

Pet Grooming Kit is a, established consumer product category consisting of multi tool sets for at home pet grooming, including clippers, ...

Dog Is Human

90,500 vol/mo
83%
(5y)
62%
(1y)
14%
(3mo)

Dog Is Human is an established meme/trend where dogs are depicted as humans or given human like attributes, often via image editing or AI...

Petkit

6,600 vol/mo
73%
(5y)
25%
(1y)
-1%
(3mo)

Petkit is a recognized player in the smart pet technology space, offering connected devices such as smart feeders, bowls, and monitoring ...

Sniffspot

40,500 vol/mo
73%
(5y)
19%
(1y)
27%
(3mo)

Sniffspot is a platform that enables dog owners to rent dog friendly spaces for play, training, or overnight stays, connecting hosts with...

Bond Vet

33,100 vol/mo
73%
(5y)
12%
(1y)
-9%
(3mo)

Bond Vet is a veterinary care brand focused on modern, walk in urgent care for pets, expanding access to convenient, minimally wait time ...

Electronic Pet

590 vol/mo
71%
(5y)
154%
(1y)
48%
(3mo)

Electronic Pet refers to digitally powered or robotized companion animals, ranging from handheld virtual pets to advanced autonomous robo...

65%
(5y)
45%
(1y)
132%
(3mo)

Grass cat litter refers to plant based or grass seed litter products used as an alternative to traditional clay litters, gaining traction...

Cat Diffuser

1,900 vol/mo
64%
(5y)
54%
(1y)
22%
(3mo)

Cat Diffuser is a consumer product used to calm domestic cats by releasing synthetic feline pheromones via a plug in diffuser.

GPS Dog Fence

8,100 vol/mo
59%
(5y)
26%
(1y)
55%
(3mo)

GPS Dog Fence is a product category that uses global positioning system technology to define virtual boundaries for dogs, allowing owners...

Farmer's Dog

301,000 vol/mo
58%
(5y)
-28%
(1y)
3%
(3mo)

Farmer's Dog is a brand that offers fresh, human grade dog food delivered via subscription. It represents a trend toward fresh, portion c...

Kiti

880 vol/mo
58%
(5y)
57%
(1y)
24%
(3mo)

Kiti is a set of entities and places with multiple references in media and geography, including radio stations in Washington (KITI AM 142...

53%
(5y)
24%
(1y)
83%
(3mo)

Hands Free Dog Leash is a consumer device category and leash modulation approach that allows dog walking with leash attachment integrated...

Foggy Dog

27,100 vol/mo
48%
(5y)
22%
(1y)
-17%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

Dog Hat

12,100 vol/mo
44%
(5y)
41%
(1y)
29%
(3mo)

Dog Hat is a and growing consumer trend in pet accessories, where owners purchase stylish, functional, or humorous hats for dogs, driven ...

Wilderdog

14,800 vol/mo
40%
(5y)
3%
(1y)
0%
(3mo)

Wilderdog is a outdoor dog gear brand known for rugged rope leashes, harnesses, and pack style accessories designed for adventurous dogs.

Robot Litter Box

14,800 vol/mo
38%
(5y)
0%
(1y)
-8%
(3mo)

Robot Litter Box is a category of automated self cleaning litter boxes designed for cats, leveraging sensors and motors to scoop waste an...

Dog Wipes

9,900 vol/mo
37%
(5y)
14%
(1y)
12%
(3mo)

Dog Wipes are a well established consumer product category used for quick facial, paw, and coat cleaning of dogs, with ongoing product di...

Cat Water Fountain

74,000 vol/mo
36%
(5y)
21%
(1y)
6%
(3mo)

Cat Water Fountain is a consumer product category featuring multi pet hydration systems designed to provide continuous flowing water to c...

32%
(5y)
16%
(1y)
5%
(3mo)

PetDesk

12,100 vol/mo
28%
(5y)
11%
(1y)
5%
(3mo)

PetDesk is a veterinary practice management and client communication platform that enables online booking, automated reminders, telehealt...

Gooddog

90,500 vol/mo
26%
(5y)
44%
(1y)
0%
(3mo)

Good Dog is a, established platform (GoodDog.com) that connects families with breeders, shelters, and rescues, emphasizing vetted sources...

Lick Mats

720 vol/mo
18%
(5y)
2%
(1y)
32%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

18%
(5y)
25%
(1y)
18%
(3mo)

Bioactive terrarium is a closed ecological miniature habitat for reptiles or invertebrates that intentionally includes live plants and a ...

Cat Litter Mat

14,800 vol/mo
16%
(5y)
4%
(1y)
7%
(3mo)

Cat litter mats are gaining traction as a practical pet care accessory designed to capture litter granules and reduce mess around the lit...

Slow Feeder Bowl

2,900 vol/mo
16%
(5y)
10%
(1y)
26%
(3mo)

Slow Feeder Bowl refers to pet bowls designed to slow down an animal's eating pace, using maze like or textured interiors to reduce gulpi...

14%
(5y)
17%
(1y)
78%
(3mo)

Pet Water Dispenser refers to automated pet water fountains designed to provide a continuous flow of fresh water for pets, improving hydr...

Halo Collar

40,500 vol/mo
14%
(5y)
14%
(1y)
22%
(3mo)

Halo Collar is a, established dog containment and training system that combines GPS tracking, virtual fencing, and remote training capabi...

Litter

49,500 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Litter refers to discarded waste in the environment, prompting ongoing global and regional campaigns focused on prevention, cleanup, and ...

Petlab

18,100 vol/mo
10%
(5y)
-1%
(1y)
-16%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Dog Toy

90,500 vol/mo
7%
(5y)
5%
(1y)
-16%
(3mo)

Dog Toy is a, long standing category focused on interactive, durable, and enrichment driven toys for dogs, with recent emphasis on smart ...

Pet Cremation

40,500 vol/mo
6%
(5y)
5%
(1y)
8%
(3mo)

Pet cremation is a well established service industry that provides dignified end of life options for companion animals, reflecting growin...

PetLab Co

40,500 vol/mo
5%
(5y)
8%
(1y)
-20%
(3mo)

PetLab Co is a pet health supplement brand selling vitamins and chews for dogs (and potentially other pets), recognized as part of growin...

Lick Mat

2,400 vol/mo
3%
(5y)
8%
(1y)
35%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Agility Training

4,400 vol/mo
3%
(5y)
8%
(1y)
2%
(3mo)

Agility training is a recognized activity where dogs (and in a broader sense athletes and fitness enthusiasts) perform obstacle based exe...

Aquarium Filter

27,100 vol/mo
3%
(5y)
26%
(1y)
29%
(3mo)

Aquarium filters are essential equipment for maintaining water quality in both hobbyist and professional setups, with a current emphasis ...

Dog Playpen

8,100 vol/mo
-3%
(5y)
4%
(1y)
22%
(3mo)

Dog playpens are portable, modular enclosures used to safely contain dogs for play, training, or confinement in homes, yards, and while t...

Dog Collar

90,500 vol/mo
-7%
(5y)
5%
(1y)
9%
(3mo)

The dog collar market is a, established product category encompassing everyday nylon and leather collars, smart collars with GPS/tech fea...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Rabbit Toys

18,100 vol/mo
-9%
(5y)
8%
(1y)
15%
(3mo)

Rabbit Toys is a category within the pet care market focused on toys and enrichment products designed for domestic rabbits to support men...

Martingale Collars

33,100 vol/mo
-10%
(5y)
-1%
(1y)
-21%
(3mo)

Martingale collars are a type of dog collar designed to tighten when pulled, then loosen; they are widely used for training and gentle co...

Bark Control

480 vol/mo
-11%
(5y)
29%
(1y)
26%
(3mo)

Bark Control refers to devices and technologies designed to reduce or deter dog barking, including ultrasonic bark deterrents, citronella...

Dog Nail Clippers

14,800 vol/mo
-11%
(5y)
0%
(1y)
7%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Dog Hair Remover

4,400 vol/mo
-14%
(5y)
9%
(1y)
27%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

-16%
(5y)
11%
(1y)
1%
(3mo)

Seresto Dog Flea Collar is a veterinary product delivering long lasting flea and tick protection through a collar based delivery system.

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Cichlid

33,100 vol/mo
-22%
(5y)
3%
(1y)
24%
(3mo)

Cichlid refers to a diverse family of tropical freshwater fish popular in home aquariums and in some cases for biocontrol in aquaculture....

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

170 vol/mo
-32%
(5y)
-3%
(1y)
1%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Dog Life Vest

5,400 vol/mo
-40%
(5y)
7%
(1y)
167%
(3mo)

Dog Life Vest is a recognized category of buoyant, rump section or full body flotation devices designed for dogs to aid swimming, water s...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

AI Pet Camera

30 vol/mo
9999%+
(5y)
5766%
(1y)
51%
(3mo)

AI Pet Camera describes internet connected cameras equipped with artificial intelligence to monitor pets, provide real time video and aud...

9999%+
(5y)
619%
(1y)
64%
(3mo)

Smart Dog House is a concept referring to IoT enabled dog houses that integrate climate control, activity monitoring, GPS tracking, and s...

Bassdash

2,900 vol/mo
9999%+
(5y)
205%
(1y)
13%
(3mo)

Bassdash is a fishing apparel and gear brand with an online store and a presence in US/Canada markets, offering apparel, bags, vests, lur...

9999%+
(5y)
121%
(1y)
-7%
(3mo)

Long haired Dachshund is a recognized dog breed variant known for its flowing coat, distinct appearance, and popularity in pet communitie...

Smart Pet Door

880 vol/mo
9999%+
(5y)
92%
(1y)
113%
(3mo)

Smart Pet Door is a product category that uses sensors, RFID chips, or Bluetooth to control a pet’s access to a home, enabling automati...

Little Chonk

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
235%
(3mo)

Little Chonk is a meme driven, feline centric trend focusing on chonky (plump) cats and related brand storytelling, social content, and m...

Pawport

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chuck It Balls

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chuck It Balls refers to the popular category of dog toy balls produced by Chuckit! and compatible third party balls. The trend reflects ...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...

Maxbone

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Maxbone is a pet wellness brand focused on modern, premium dog nutrition and accessories, recognized for combining clean ingredient dog f...

Petstock

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Petstock is a well established Australian pet supplies retailer operating physical stores and an e commerce platform, expanding its footp...