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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Tuft and Paw

8,100 vol/mo
160%
(5y)
1%
(1y)
1%
(3mo)

Tuft and Paw is a pet brand focusing on modern cat furniture and cat litter products, gaining attention as a branded cat care ecosystem w...

Pawfect House

14,800 vol/mo
138%
(5y)
-33%
(1y)
-70%
(3mo)

Pawfect House is a consumer brand known for personalized pet themed gifts and keepsakes, operating primarily in the U.S. and internationa...

Cat Collar Camera

6,600 vol/mo
126%
(5y)
-27%
(1y)
6%
(3mo)

Cat Collar Camera is a wearable pet camera integrated into a cat friendly collar, enabling owners to capture first person video from a ca...

Bird Buddy

49,500 vol/mo
120%
(5y)
-4%
(1y)
-35%
(3mo)

Bird Buddy is a consumer device and platform that combines smart bird feeders with AI powered cameras to capture and identify visiting bi...

Farmer's Dog

301,000 vol/mo
58%
(5y)
-28%
(1y)
3%
(3mo)

Farmer's Dog is a brand that offers fresh, human grade dog food delivered via subscription. It represents a trend toward fresh, portion c...

A Pup Above

2,900 vol/mo
50%
(5y)
18%
(1y)
59%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Lick Mats

720 vol/mo
13%
(5y)
14%
(1y)
-5%
(3mo)

Lick mats are silicone, non porous mats used to spread soft foods or treats for pets to lick, often used for enrichment, behavioral relie...

Petlab

18,100 vol/mo
9%
(5y)
3%
(1y)
-4%
(3mo)

Petlab is a brand and trend around pet health optimization through nutraceuticals and subscription based pet supplements marketed to dog ...

Lick Mat

2,900 vol/mo
3%
(5y)
8%
(1y)
35%
(3mo)

Lick Mat is a silicone or rubber mat designed for pets to lick soft foods, treats, or spreadable substances, encouraging slow feeding, en...

Iams

9,900 vol/mo
-7%
(5y)
1%
(1y)
9%
(3mo)

Iams is a long established premium pet food brand known for dog and cat foods under Mars Petcare. The topic reflects ongoing consumer int...

Golden Retriever

1,900 vol/mo
-7%
(5y)
3%
(1y)
5%
(3mo)

Golden Retriever is a widely recognized dog breed known for its friendly temperament, trainability, and role as a family companion and wo...

Rabbit Toys

18,100 vol/mo
-9%
(5y)
8%
(1y)
15%
(3mo)

Rabbit Toys is a category within the pet care market focused on toys and enrichment products designed for domestic rabbits to support men...

Martingale Collars

33,100 vol/mo
-10%
(5y)
-1%
(1y)
-21%
(3mo)

Martingale collars are a type of dog collar designed to tighten when pulled, then loosen; they are widely used for training and gentle co...

Dog Nail Clippers

14,800 vol/mo
-11%
(5y)
0%
(1y)
7%
(3mo)

Dog Nail Clippers is a, ongoing trend in pet care focusing on at home nail trimming and maintenance for dogs, driven by increased owner i...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Dog Hair Remover

4,400 vol/mo
-14%
(5y)
9%
(1y)
27%
(3mo)

Dog Hair Remover refers to tools and products designed to remove canine fur from clothing, upholstery, furniture, and other surfaces. The...

Dentastix

4,400 vol/mo
-16%
(5y)
28%
(1y)
34%
(3mo)

Dentastix is a dog dental chew brand designed to help reduce tartar and promote oral health in dogs. It is a product with a long standing...

Puppy Adoption

40,500 vol/mo
-16%
(5y)
24%
(1y)
-5%
(3mo)

Puppy adoption refers to the ongoing process of adopting puppies from shelters, rescues, and reputable organizations, driven by increased...

Dog Beds

110,000 vol/mo
-16%
(5y)
0%
(1y)
-4%
(3mo)

Dog Beds is a, established category in pet care focusing on comfortable, durable resting solutions for dogs, spanning traditional and tec...

Ferrets

450,000 vol/mo
-16%
(5y)
10%
(1y)
18%
(3mo)

Ferrets are a small carnivorous mammal increasingly featured as pets and in online communities, driving interest in care, habitats, and e...

Dog DNA Kit

5,400 vol/mo
-18%
(5y)
-3%
(1y)
-7%
(3mo)

Dog DNA Kit is a consumer facing genetic testing trend where pet owners order at home kits to analyze their dogs' breed composition, trai...

Breyer Horses

720 vol/mo
-20%
(5y)
-10%
(1y)
-27%
(3mo)

Breyer Horses are a long running line of horse figurines and model horses produced by Breyer (Reeves International). The brand has a dedi...

Rabbit Cage

33,100 vol/mo
-24%
(5y)
12%
(1y)
37%
(3mo)

Rabbit Cage is a commodity category referring to enclosures for domestic rabbits used by pet owners, breeders, and hobbyists. It encompas...

Smart Dog Collar

4,400 vol/mo
-26%
(5y)
57%
(1y)
107%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

Pet Finder

210 vol/mo
-30%
(5y)
-2%
(1y)
-5%
(3mo)

Pet Finder refers to platforms and services that help people locate and adopt pets, primarily dogs and cats, through online catalogs of a...

French Bulldog

550,000 vol/mo
-31%
(5y)
-7%
(1y)
-3%
(3mo)

French Bulldog is a widely recognized dog breed that has become a prominent cultural and consumer trend, driving demand in pet products, ...

Furminator

22,200 vol/mo
-37%
(5y)
-9%
(1y)
27%
(3mo)

FURminator is a well established pet grooming brand known for its de shedding tools and related grooming products, widely recognized in t...

Undercoat Rake

4,400 vol/mo
-41%
(5y)
30%
(1y)
74%
(3mo)

Undercoat Rake is a grooming tool used to remove loose fur and mats from an animal's undercoat, with rising mainstream adoption in home g...

Puppuccino

8,100 vol/mo
-74%
(5y)
-37%
(1y)
-14%
(3mo)

Puppuccino refers to a dog friendly beverage usually served at coffee shops, typically a small amount of whipped cream or similar treat g...

Maxbone

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Maxbone is a pet wellness brand focused on modern, premium dog nutrition and accessories, recognized for combining clean ingredient dog f...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Französische Bulldogge, or French Bulldog, is a well established dog breed popular in many regions, particularly in urban settings. This...

9999%+
(5y)
9999%+
(1y)
-26%
(3mo)

Airvet

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-52%
(3mo)

Airvet is a pet telemedicine and veterinary care platform focused on providing remote veterinary consults, housing a network of veterinar...