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Discover Trends in Pets

We surface rapidly growing trends in Pets before they take off.

Dog Dental Powder

5,400 vol/mo
9999%+
(5y)
231%
(1y)
125%
(3mo)

Dog Dental Powder is a pet care product category designed to support oral hygiene in dogs by reducing plaque and freshening breath throug...

Dog Food Maker

480 vol/mo
1802%
(5y)
3237%
(1y)
2324%
(3mo)

The Dog Food Maker trend centers on countertop devices and ecosystems enabling pet owners to prepare fresh, human grade or custom formula...

1322%
(5y)
102%
(1y)
361%
(3mo)

Dog Seat Extender is a car accessory designed to provide an extended seating area for dogs, improving safety and comfort by preventing fa...

PetSnowy

3,600 vol/mo
751%
(5y)
34%
(1y)
23%
(3mo)

Bassdash

2,900 vol/mo
743%
(5y)
250%
(1y)
332%
(3mo)

Bassdash is a fishing apparel and gear brand with an online store and a presence in US/Canada markets, offering apparel, bags, vests, lur...

Spot & Tango

3,600 vol/mo
739%
(5y)
255%
(1y)
52%
(3mo)

Spot & Tango is a direct to consumer children's clothing brand known for modern, easy care basics and size inclusive kids apparel.

Tofu Cat Litter

8,100 vol/mo
723%
(5y)
64%
(1y)
154%
(3mo)

Tofu Cat Litter is a, growing niche in pet care featuring litter made from tofu by products and plant fibers, marketed for sustainability...

Smart Bird Feeder

14,800 vol/mo
707%
(5y)
61%
(1y)
32%
(3mo)

Smart Bird Feeder is a connected, sensor equipped feeder that streams live bird activity, identifies species, and often integrates with a...

Petfolk

9,900 vol/mo
583%
(5y)
40%
(1y)
8%
(3mo)

Petfolk is a veterinary care provider built around a modern, tech forward model that combines de novo clinics with 24/7 virtual care and ...

Smart Pet Door

880 vol/mo
374%
(5y)
765%
(1y)
953%
(3mo)

Smart Pet Door is a product category that uses sensors, RFID chips, or Bluetooth to control a pet’s access to a home, enabling automati...

Smart Feeder

480 vol/mo
371%
(5y)
147%
(1y)
179%
(3mo)

Smart Feeder refers to internet connected automatic pet feeders with features such as portion control, scheduling, video or audio monitor...

Luxury Pet Hotels

1,600 vol/mo
339%
(5y)
507%
(1y)
33%
(3mo)

Luxury Pet Hotels refer to premium accommodations and services for pets, offering upscale lodging, personalized care, spa like amenities,...

Sundays For Dogs

33,100 vol/mo
306%
(5y)
38%
(1y)
10%
(3mo)

Sundays for Dogs is a dog food brand offering air dried, human grade recipes delivered via subscription, with notable investment and cons...

Puppy Yoga

60,500 vol/mo
303%
(5y)
98%
(1y)
12%
(3mo)

Puppy Yoga is a wellness trend where participants practice yoga in the presence of trained puppies, typically in studio or event settings...

Petlibro

33,100 vol/mo
284%
(5y)
74%
(1y)
60%
(3mo)

Petlibro is a brand that designs and sells smart pet care devices, notably automatic pet feeders and related accessories, widely recogniz...

271%
(5y)
471%
(1y)
2364%
(3mo)

Hands Free Dog Leash is a consumer device category and leash modulation approach that allows dog walking with leash attachment integrated...

257%
(5y)
94%
(1y)
114%
(3mo)

Litter box deodorizer is an established product category focused on reducing odors from cat litter, with numerous consumer products and b...

Smart Litter Box

2,900 vol/mo
237%
(5y)
138%
(1y)
235%
(3mo)

Smart Litter Box refers to connected, automated litter boxes that monitor usage, automatically clean waste, and sometimes integrate with ...

232%
(5y)
39%
(1y)
126%
(3mo)

Dog Grooming Vacuum refers to specialized vacuum systems and attachments used during dog grooming to remove loose fur, dander, and water,...

Native Pet

14,800 vol/mo
214%
(5y)
116%
(1y)
146%
(3mo)

Native Pet is a brand focused on natural, grain free pet food and treat options, reflecting a broader consumer shift toward cleaner, ingr...

Dog Training App

4,400 vol/mo
213%
(5y)
257%
(1y)
41%
(3mo)

A real and established trend where mobile apps provide structured dog training guidance, routines, and progress tracking to help owners t...

Cat Collar Camera

6,600 vol/mo
211%
(5y)
78%
(1y)
657%
(3mo)

Cat Collar Camera is a wearable pet camera integrated into a cat friendly collar, enabling owners to capture first person video from a ca...

Custom Treats

260 vol/mo
210%
(5y)
356%
(1y)
375%
(3mo)

Custom Treats refer to personalized or branded edible products, primarily in the pet sector (notably dog treats), where consumers can cus...

Donut Dog Bed

5,400 vol/mo
197%
(5y)
420%
(1y)
1157%
(3mo)

Dog Car Bed

5,400 vol/mo
197%
(5y)
285%
(1y)
759%
(3mo)

Dog Car Bed is a product category and trend focused on making car travel with dogs more comfortable, secure, and convenient through dedic...

Wuffes

22,200 vol/mo
192%
(5y)
-29%
(1y)
65%
(3mo)

Tractive

22,200 vol/mo
177%
(5y)
47%
(1y)
26%
(3mo)

Tractive is a company known for GPS pet tracking devices and services, enabling location tracking and health/activity data for pets.

172%
(5y)
86%
(1y)
50%
(3mo)

Jumping spider enclosure refers to dedicated habitats and terrariums designed for keeping jumping spiders as pets or for educational/rese...

Litter-Robot

165,000 vol/mo
160%
(5y)
147%
(1y)
93%
(3mo)

Litter Robot is a automated, self cleaning litter box product line that has gained sustained attention as part of the broader smart pet c...

Tuft and Paw

8,100 vol/mo
150%
(5y)
19%
(1y)
53%
(3mo)

Tuft and Paw is a pet brand focusing on modern cat furniture and cat litter products, gaining attention as a branded cat care ecosystem w...

Smart Dog Collar

8,100 vol/mo
142%
(5y)
784%
(1y)
1837%
(3mo)

Smart Dog Collar is a, established category combining GPS tracking, activity monitoring, health metrics, and sometimes training features ...

142%
(5y)
258%
(1y)
175%
(3mo)

Portland Pet Food refers to the local pet food market and brands operating in Portland, Oregon, emphasizing regionally sourced ingredient...

Pet Grooming Kit

1,900 vol/mo
132%
(5y)
88%
(1y)
386%
(3mo)

Pet Grooming Kit is a, established consumer product category consisting of multi tool sets for at home pet grooming, including clippers, ...

Outdoor Dog Bed

14,800 vol/mo
129%
(5y)
270%
(1y)
1526%
(3mo)

Cat Supplements

2,400 vol/mo
125%
(5y)
183%
(1y)
85%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

Bird Buddy

49,500 vol/mo
120%
(5y)
-7%
(1y)
-41%
(3mo)

Bird Buddy is a consumer device and platform that combines smart bird feeders with AI powered cameras to capture and identify visiting bi...

Pettable

18,100 vol/mo
120%
(5y)
18%
(1y)
32%
(3mo)

Pettable is a company offering emotional support animal (ESA) letters and related services, reflecting a broader online market for housin...

116%
(5y)
49%
(1y)
110%
(3mo)

Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...

Walnut Cat Litter

3,600 vol/mo
116%
(5y)
64%
(1y)
72%
(3mo)

Walnut Cat Litter is a, established eco friendly litter option made from crushed walnut shells, marketed for low dust, strong odor contro...

Cat Diffuser

1,900 vol/mo
112%
(5y)
135%
(1y)
217%
(3mo)

Cat Diffuser is a consumer product used to calm domestic cats by releasing synthetic feline pheromones via a plug in diffuser.

Pet Wipes

2,400 vol/mo
107%
(5y)
112%
(1y)
224%
(3mo)

Pet Wipes are a well established consumer product category used for cleansing, odor control, and hygiene of pets, with increasing attenti...

The Foggy Dog

12,100 vol/mo
103%
(5y)
155%
(1y)
300%
(3mo)

Cat Toothpaste

6,600 vol/mo
102%
(5y)
144%
(1y)
300%
(3mo)

Cat toothpaste is a product category in pet care focused on dental hygiene for felines, driven by growing consumer emphasis on pet health...

Pawfect House

14,800 vol/mo
102%
(5y)
-24%
(1y)
-12%
(3mo)

Pawfect House is a consumer brand known for personalized pet themed gifts and keepsakes, operating primarily in the U.S. and internationa...

Spark Paws

27,100 vol/mo
100%
(5y)
28%
(1y)
-11%
(3mo)

GPS Dog Fence

8,100 vol/mo
100%
(5y)
108%
(1y)
269%
(3mo)

GPS Dog Fence is a product category that uses global positioning system technology to define virtual boundaries for dogs, allowing owners...

Wet Pet Food

260 vol/mo
100%
(5y)
133%
(1y)
273%
(3mo)

Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...

91%
(5y)
104%
(1y)
463%
(3mo)

Grass cat litter refers to plant based or grass seed litter products used as an alternative to traditional clay litters, gaining traction...

Dog Is Human

90,500 vol/mo
88%
(5y)
57%
(1y)
3%
(3mo)

Dog Is Human is an established meme/trend where dogs are depicted as humans or given human like attributes, often via image editing or AI...

Petkit

6,600 vol/mo
88%
(5y)
54%
(1y)
69%
(3mo)

Petkit is a recognized player in the smart pet technology space, offering connected devices such as smart feeders, bowls, and monitoring ...

A Pup Above

2,900 vol/mo
84%
(5y)
92%
(1y)
171%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Dog Puzzle

9,900 vol/mo
84%
(5y)
235%
(1y)
445%
(3mo)

Dog Bone Broth

6,600 vol/mo
79%
(5y)
76%
(1y)
142%
(3mo)

Dog Bone Broth is a growing wellness trend for dogs, with retailers offering ready to serve liquids and powders that claim digestive, joi...

Sniffspot

40,500 vol/mo
72%
(5y)
22%
(1y)
65%
(3mo)

Sniffspot is a platform that enables dog owners to rent dog friendly spaces for play, training, or overnight stays, connecting hosts with...

68%
(5y)
71%
(1y)
172%
(3mo)

Automatic Cat Feeder is a device that schedules and dispenses measured amounts of cat food, enabling remote and automated feeding without...

65%
(5y)
132%
(1y)
238%
(3mo)

Urinary Care Cat Food is a, established category of feline nutrition focused on supporting urinary tract health through specialized formu...

Dog Car Seat Cover

14,800 vol/mo
65%
(5y)
87%
(1y)
222%
(3mo)

Dog Car Seat Cover is a, established product category focused on protecting vehicle interiors from pet hair, dirt, and damage while trans...

Wilderdog

14,800 vol/mo
65%
(5y)
68%
(1y)
205%
(3mo)

Wilderdog is a outdoor dog gear brand known for rugged rope leashes, harnesses, and pack style accessories designed for adventurous dogs.

Foggy Dog

27,100 vol/mo
64%
(5y)
56%
(1y)
78%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

Dog Wipes

8,100 vol/mo
63%
(5y)
68%
(1y)
180%
(3mo)

Dog Wipes are a well established consumer product category used for quick facial, paw, and coat cleaning of dogs, with ongoing product di...