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Discover Trends in Social Media

We surface rapidly growing trends in Social Media before they take off.

Looks Maxing

14,800 vol/mo
4248%
(5y)
680%
(1y)
77%
(3mo)

Looks maxing is a social trend focused on optimizing physical appearance through a combination of grooming, nutrition, fitness, skincare ...

Looksmaxing

110,000 vol/mo
1933%
(5y)
684%
(1y)
84%
(3mo)
1501%
(5y)
738%
(1y)
0%
(3mo)

Immigrant Integration refers to processes, policies, and practices that help immigrants and refugees participate fully in the social, eco...

Bluesky

880 vol/mo
784%
(5y)
-19%
(1y)
-2%
(3mo)

Bluesky is a decentralized social networking initiative and protocol project aimed at enabling scalable, interoperable social apps throug...

Farcaster

3,600 vol/mo
770%
(5y)
56%
(1y)
-14%
(3mo)
750%
(5y)
896%
(1y)
20%
(3mo)

Digital coaching refers to coaching services delivered via digital platforms using video, messaging, AI assistants, and online curricula ...

Lemon8

90,500 vol/mo
737%
(5y)
-49%
(1y)
-31%
(3mo)

Lemon8 is a visual social media platform developed by ByteDance that emphasizes image and video content for lifestyle, fashion, beauty, a...

Partiful

165,000 vol/mo
706%
(5y)
85%
(1y)
16%
(3mo)

Partiful is a platform that enables users to create, promote, and manage private or public events with RSVP tracking, guest lists, and sh...

Glasp

1,900 vol/mo
671%
(5y)
761%
(1y)
-59%
(3mo)

Glasp is a time social bookmarking and annotation platform that enables users to highlight, annotate, and share web pages and knowledge a...

664%
(5y)
64%
(1y)
25%
(3mo)

Other People's Time (OPT) is a business concept and trend where individuals or firms leverage the time and labor of others to increase pr...

Xiaohongshu

60,500 vol/mo
629%
(5y)
-15%
(1y)
15%
(3mo)

Xiaohongshu (Little Red Book) is a leading Chinese social commerce platform combining user generated product reviews, lifestyle content, ...

553%
(5y)
637%
(1y)
31%
(3mo)

A community platform is a software category that enables organizations to build, manage, and scale online communities through features li...

Short Form Video

1,300 vol/mo
487%
(5y)
345%
(1y)
13%
(3mo)

Short form video refers to concise, easily consumable video content typically under 60 seconds, popularized by platforms like TikTok, Ins...

Travel Influencer

1,600 vol/mo
460%
(5y)
656%
(1y)
-30%
(3mo)

Travel Influencer is a, established niche where creators document and monetize travel experiences, partnering with brands, destinations, ...

452%
(5y)
100%
(1y)
42%
(3mo)

Number 5 Balloon refers to the ubiquitous celebration prop of a foil or latex balloon shaped as the numeral 5, widely used in birthday, a...

Collab House

170 vol/mo
389%
(5y)
278%
(1y)
36%
(3mo)

Collab House refers to a class of living and working spaces where content creators, influencers, and teams collaborate under one roof to ...

Hipper

14,800 vol/mo
342%
(5y)
3%
(1y)
-11%
(3mo)

Hipper is a historically rooted term referring to the German Admiral Franz von Hipper and naval vessels named Admiral Hipper. In contempo...

340%
(5y)
515%
(1y)
18%
(3mo)

Social software encompasses platforms and applications that enable people to connect, communicate, collaborate, share content, and build ...

Musicozy

1,600 vol/mo
265%
(5y)
136%
(1y)
67%
(3mo)

Musicozy is a brand and product family focused on sleep headphones integrated into eye masks or headbands, designed to play audio while b...

244%
(5y)
209%
(1y)
51%
(3mo)

Multiple Careers describes the growing pattern of individuals maintaining or transitioning between two or more career tracks, creating po...

226%
(5y)
294%
(1y)
-16%
(3mo)

Link in Profile refers to the practice of placing a clickable URL in a social media profile bio to centralize access to content, products...

Fanfix

165,000 vol/mo
218%
(5y)
-9%
(1y)
-12%
(3mo)
211%
(5y)
261%
(1y)
183%
(3mo)

LinkedIn Followers refers to the growth and optimization of a personal or company LinkedIn audience, driven by content strategy, engageme...

Douyin

90,500 vol/mo
202%
(5y)
-14%
(1y)
12%
(3mo)

Invited Clubs

8,100 vol/mo
158%
(5y)
23%
(1y)
59%
(3mo)

Invited Clubs is a network of private golf and country clubs formed from the ClubCorp ecosystem, rebranding and expanding access through ...

LTK

110,000 vol/mo
147%
(5y)
0%
(1y)
-4%
(3mo)

Totwoo

4,400 vol/mo
138%
(5y)
60%
(1y)
154%
(3mo)

Totwoo is a smart jewelry brand that combines fashion accessories with technology, notably enabling NFC/Bluetooth based interactions and ...

Telegram Channel

12,100 vol/mo
130%
(5y)
143%
(1y)
4%
(3mo)

Telegram Channel is a and established feature of the Telegram messaging platform, used by individuals, brands, media outlets, and communi...

Silonn

320 vol/mo
129%
(5y)
3%
(1y)
11%
(3mo)

Silonn is a consumer electronics brand known for compact countertop ice makers and small home appliances, widely sold on e commerce platf...

Reel You

10 vol/mo
125%
(5y)
136%
(1y)
-43%
(3mo)

Reel You is a topic representing platforms and brands focused on personal storytelling through short form video or photo reels, including...