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Discover Trends in Social Media

We surface rapidly growing trends in Social Media before they take off.

Looks Maxing

14,800 vol/mo
4248%
(5y)
680%
(1y)
77%
(3mo)

Looks maxing is a social trend focused on optimizing physical appearance through a combination of grooming, nutrition, fitness, skincare ...

Looksmaxing

110,000 vol/mo
1933%
(5y)
684%
(1y)
84%
(3mo)
1501%
(5y)
738%
(1y)
0%
(3mo)

Immigrant Integration refers to processes, policies, and practices that help immigrants and refugees participate fully in the social, eco...

Bluesky

880 vol/mo
784%
(5y)
-19%
(1y)
-2%
(3mo)

Bluesky is a decentralized social networking initiative and protocol project aimed at enabling scalable, interoperable social apps throug...

Farcaster

3,600 vol/mo
770%
(5y)
56%
(1y)
-14%
(3mo)
750%
(5y)
896%
(1y)
20%
(3mo)

Digital coaching refers to coaching services delivered via digital platforms using video, messaging, AI assistants, and online curricula ...

Lemon8

90,500 vol/mo
737%
(5y)
-49%
(1y)
-31%
(3mo)

Lemon8 is a visual social media platform developed by ByteDance that emphasizes image and video content for lifestyle, fashion, beauty, a...

Partiful

165,000 vol/mo
706%
(5y)
85%
(1y)
16%
(3mo)

Partiful is a platform that enables users to create, promote, and manage private or public events with RSVP tracking, guest lists, and sh...

Glasp

1,900 vol/mo
671%
(5y)
761%
(1y)
-59%
(3mo)

Glasp is a time social bookmarking and annotation platform that enables users to highlight, annotate, and share web pages and knowledge a...

664%
(5y)
64%
(1y)
25%
(3mo)

Other People's Time (OPT) is a business concept and trend where individuals or firms leverage the time and labor of others to increase pr...

Xiaohongshu

60,500 vol/mo
629%
(5y)
-15%
(1y)
15%
(3mo)

Xiaohongshu (Little Red Book) is a leading Chinese social commerce platform combining user generated product reviews, lifestyle content, ...

553%
(5y)
637%
(1y)
31%
(3mo)

A community platform is a software category that enables organizations to build, manage, and scale online communities through features li...

Short Form Video

1,300 vol/mo
487%
(5y)
345%
(1y)
13%
(3mo)

Short form video refers to concise, easily consumable video content typically under 60 seconds, popularized by platforms like TikTok, Ins...

Travel Influencer

1,600 vol/mo
460%
(5y)
656%
(1y)
-30%
(3mo)

Travel Influencer is a, established niche where creators document and monetize travel experiences, partnering with brands, destinations, ...

452%
(5y)
100%
(1y)
42%
(3mo)

Number 5 Balloon refers to the ubiquitous celebration prop of a foil or latex balloon shaped as the numeral 5, widely used in birthday, a...

Collab House

170 vol/mo
389%
(5y)
278%
(1y)
36%
(3mo)

Collab House refers to a class of living and working spaces where content creators, influencers, and teams collaborate under one roof to ...

Hipper

14,800 vol/mo
342%
(5y)
3%
(1y)
-11%
(3mo)

Hipper is a historically rooted term referring to the German Admiral Franz von Hipper and naval vessels named Admiral Hipper. In contempo...

340%
(5y)
515%
(1y)
18%
(3mo)

Social software encompasses platforms and applications that enable people to connect, communicate, collaborate, share content, and build ...

Musicozy

1,600 vol/mo
265%
(5y)
136%
(1y)
67%
(3mo)

Musicozy is a brand and product family focused on sleep headphones integrated into eye masks or headbands, designed to play audio while b...

244%
(5y)
209%
(1y)
51%
(3mo)

Multiple Careers describes the growing pattern of individuals maintaining or transitioning between two or more career tracks, creating po...

226%
(5y)
294%
(1y)
-16%
(3mo)

Link in Profile refers to the practice of placing a clickable URL in a social media profile bio to centralize access to content, products...

Fanfix

165,000 vol/mo
218%
(5y)
-9%
(1y)
-12%
(3mo)
211%
(5y)
261%
(1y)
183%
(3mo)

LinkedIn Followers refers to the growth and optimization of a personal or company LinkedIn audience, driven by content strategy, engageme...

Douyin

90,500 vol/mo
202%
(5y)
-14%
(1y)
12%
(3mo)

Invited Clubs

8,100 vol/mo
158%
(5y)
23%
(1y)
59%
(3mo)

Invited Clubs is a network of private golf and country clubs formed from the ClubCorp ecosystem, rebranding and expanding access through ...

LTK

110,000 vol/mo
147%
(5y)
0%
(1y)
-4%
(3mo)

Totwoo

4,400 vol/mo
138%
(5y)
60%
(1y)
154%
(3mo)

Totwoo is a smart jewelry brand that combines fashion accessories with technology, notably enabling NFC/Bluetooth based interactions and ...

Telegram Channel

12,100 vol/mo
130%
(5y)
143%
(1y)
4%
(3mo)

Telegram Channel is a and established feature of the Telegram messaging platform, used by individuals, brands, media outlets, and communi...

Silonn

320 vol/mo
129%
(5y)
3%
(1y)
11%
(3mo)

Silonn is a consumer electronics brand known for compact countertop ice makers and small home appliances, widely sold on e commerce platf...

Reel You

10 vol/mo
125%
(5y)
136%
(1y)
-43%
(3mo)

Reel You is a topic representing platforms and brands focused on personal storytelling through short form video or photo reels, including...

Influencer

74,000 vol/mo
113%
(5y)
92%
(1y)
-4%
(3mo)

HelloTalk

18,100 vol/mo
112%
(5y)
128%
(1y)
6%
(3mo)

HelloTalk is a language exchange social app that connects users to practice languages with native speakers through text, voice, and video...

Greator

260 vol/mo
102%
(5y)
13%
(1y)
36%
(3mo)

Greator is a German personal development brand offering seminars, coaching, books, and motivational events to help individuals achieve pe...

Zigazoo

8,100 vol/mo
100%
(5y)
34%
(1y)
26%
(3mo)

Zigazoo is a kid focused educational video app that enables children to create and share short videos answering prompts, emphasizing safe...

96%
(5y)
-5%
(1y)
99%
(3mo)

Implicit stereotype refers to automatic, unconscious associations that influence judgments and actions, often studied within implicit bia...

Grow Group

210 vol/mo
92%
(5y)
51%
(1y)
43%
(3mo)

Grow Group is a set of entities across various domains (organizational development and training firms, cannabis focused biotech groups, a...

Band App

60,500 vol/mo
88%
(5y)
151%
(1y)
32%
(3mo)

Band App is a group focused social networking and communication platform designed for organizations, communities, and clubs to organize m...

Bear App

1,900 vol/mo
72%
(5y)
142%
(1y)
9%
(3mo)

Bear App is a note taking application known for its clean, markdown based workflow and cross device syncing, popular among writers and re...

68%
(5y)
150%
(1y)
31%
(3mo)

Screen Time

49,500 vol/mo
67%
(5y)
79%
(1y)
5%
(3mo)

Screen Time is a, long standing topic focused on digital well being, parental controls, device usage monitoring, and balancing technology...

Ko-fi

165,000 vol/mo
64%
(5y)
39%
(1y)
3%
(3mo)

Ko fi is a creator monetization platform that enables fans to support creators through one time donations or recurring memberships, often...

We Hype

20 vol/mo
59%
(5y)
103%
(1y)
-1%
(3mo)

Wehype is a gaming creator marketing platform and agency that connects game studios with content creators (streamers and YouTubers) to ru...

Peanut App

2,400 vol/mo
53%
(5y)
202%
(1y)
28%
(3mo)

Peanut App is a social networking platform designed to help moms connect, share experiences, and build supportive communities around pare...

Reel

110,000 vol/mo
51%
(5y)
72%
(1y)
-33%
(3mo)

Btween

720 vol/mo
46%
(5y)
23%
(1y)
17%
(3mo)

Btween is a fashion brand focused on inclusive, adjustable, modest clothing designed for a broad range of body types and sizes.

Social Media

135,000 vol/mo
42%
(5y)
57%
(1y)
3%
(3mo)

Sonder

165,000 vol/mo
38%
(5y)
-5%
(1y)
-6%
(3mo)

Sonder is a hospitality company that operates curated, tech enabled furnished apartments for long and short term stays, positioning itse...

Legit Check

1,300 vol/mo
37%
(5y)
27%
(1y)
-16%
(3mo)

Legit Check refers to the practice of verifying the authenticity of items, especially sneakers and luxury goods, using specialized servic...

Reddit

20,400,000 vol/mo
35%
(5y)
-8%
(1y)
-2%
(3mo)

Locket

49,500 vol/mo
35%
(5y)
23%
(1y)
-4%
(3mo)

Locket is a photo widget app that displays a rotating feed of personal images on a user’s home screen, reflecting a trend toward person...

Redditor

8,100 vol/mo
33%
(5y)
23%
(1y)
-4%
(3mo)

Redditor refers to a user of Reddit, the large online discussion platform. The trend centers on growing engagement, anonymity, community ...

Clapper

60,500 vol/mo
30%
(5y)
-3%
(1y)
2%
(3mo)

Clapper is a social media platform that emphasizes short form video content and creator driven posting, branded as an alternative to more...

Custom Tumbler

8,100 vol/mo
29%
(5y)
104%
(1y)
181%
(3mo)

Yellow Ribbon

12,100 vol/mo
28%
(5y)
10%
(1y)
79%
(3mo)

Yellow Ribbon is a long standing symbol and campaign used to show support for military service members and veterans, encompassing awarene...

Rotation

60,500 vol/mo
27%
(5y)
28%
(1y)
32%
(3mo)

Rotation is gaining attention as a fundamental concept across engineering, robotics, computer graphics, and manufacturing, highlighted by...

Ring Light

40,500 vol/mo
25%
(5y)
92%
(1y)
224%
(3mo)

Facebook Groups

12,100 vol/mo
22%
(5y)
82%
(1y)
11%
(3mo)

Facebook Groups are a longstanding, real platform feature enabling community building, discussion, and collaboration around shared intere...

Womt

1,000 vol/mo
22%
(5y)
9%
(1y)
-1%
(3mo)

Yolly

260 vol/mo
16%
(5y)
-7%
(1y)
-18%
(3mo)

YOLLY refers to a brand and product line focused on natural bamboo fiber straws and tableware, marketed as compostable and eco friendly, ...

Caste

27,100 vol/mo
16%
(5y)
15%
(1y)
-4%
(3mo)

Caste is a long standing social hierarchy and identity marker that continues to influence social, economic, and political behavior in par...

US Flag

201,000 vol/mo
15%
(5y)
18%
(1y)
25%
(3mo)

The US Flag trend reflects heightened interest in national identity, civic symbolism, and patriotic displays, often spurred by holidays, ...

Selfie Stick

18,100 vol/mo
14%
(5y)
59%
(1y)
101%
(3mo)

Transmasc

14,800 vol/mo
14%
(5y)
8%
(1y)
0%
(3mo)

Transmasc is a and established term referring to individuals who identify as transgender and predominantly identify with a masculine gend...

Reply Guy

1,300 vol/mo
12%
(5y)
23%
(1y)
15%
(3mo)

Reply Guy is a social media phenomenon where individuals craft highly reactive, often witty or confrontational replies to posts, comments...

Scammer

14,800 vol/mo
10%
(5y)
-2%
(1y)
-3%
(3mo)

Scammer refers to individuals or groups engaged in fraudulent deceit, with increasing attention on online scams, fraud prevention tools, ...

10%
(5y)
13%
(1y)
18%
(3mo)

Birthday decorations encompass a wide range of festive items, themes, and kits used to adorn spaces for birthday celebrations, spanning b...

Sunroom

40,500 vol/mo
7%
(5y)
29%
(1y)
36%
(3mo)

Bio Link

1,300 vol/mo
6%
(5y)
60%
(1y)
14%
(3mo)

Bio Link refers to the use of centralized link in bio landing pages to aggregate multiple URLs (websites, social profiles, stores, conten...

Circus Party

480 vol/mo
6%
(5y)
26%
(1y)
40%
(3mo)

Lanyard

110,000 vol/mo
4%
(5y)
20%
(1y)
59%
(3mo)

Bb's

49,500 vol/mo
-9%
(5y)
1%
(1y)
11%
(3mo)

Instagram

30,400,000 vol/mo
-11%
(5y)
11%
(1y)
1%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

Quinceanera

823,000 vol/mo
-27%
(5y)
-10%
(1y)
33%
(3mo)

Quinceañera is a traditional Latin American celebration marking a girl’s transition to womanhood, widely recognized and celebrated in ...

-32%
(5y)
-11%
(1y)
191%
(3mo)

Bridal Shower Decorations refers to the products, themes, and styling ideas used to decorate spaces for bridal showers, a life event cele...

Feliz Cumpleaños

40,500 vol/mo
-33%
(5y)
-9%
(1y)
-3%
(3mo)

Feliz Cumpleaños is a ubiquitous Spanish language birthday greeting that reflects the cultural importance of celebrating birthdays in Sp...

Shiti

590 vol/mo
-36%
(5y)
1%
(1y)
33%
(3mo)

Gab

110,000 vol/mo
-41%
(5y)
-16%
(1y)
-13%
(3mo)

Twitter

16,600,000 vol/mo
-41%
(5y)
-24%
(1y)
4%
(3mo)

Social Fever

30 vol/mo
9999%+
(5y)
9900%
(1y)
122%
(3mo)

Social Fever is a multi context phenomenon referring to heightened social driven engagement and phenomena around online communities, infl...

9999%+
(5y)
6833%
(1y)
75%
(3mo)

Tribe Platform is a, established concept and product category focused on building and managing online communities or social groups with f...

9999%+
(5y)
5715%
(1y)
73%
(3mo)
9999%+
(5y)
4421%
(1y)
25%
(3mo)

Parasocial Interaction is the one sided relationship that audiences form with media figures, celebrities, or online creators, increasingl...

9999%+
(5y)
3050%
(1y)
13%
(3mo)

Instagram Caption Service is a service or product ecosystem that generates, optimizes, and packages captions for Instagram posts, often l...

9999%+
(5y)
1563%
(1y)
33%
(3mo)

Virtual influencers are computer generated personas, hosted online as social media accounts or brand ambassadors, used for marketing, sto...

Pinterest Lens

1,300 vol/mo
9999%+
(5y)
1177%
(1y)
22%
(3mo)

Pinterest Lens is a visual search feature that lets users search for recommendations and products by snapping or uploading images, levera...

9999%+
(5y)
1073%
(1y)
-13%
(3mo)

Influencers Club refers to a growing ecosystem of creator networks and influencer marketing platforms that organize, scale, and optimize ...

6AM City

880 vol/mo
9999%+
(5y)
848%
(1y)
36%
(3mo)

6AM City is a local news startup that distributes city specific, morning curated newsletters and digital content aimed at delivering conc...

Crossposting

720 vol/mo
9999%+
(5y)
176%
(1y)
-2%
(3mo)

Crossposting is the practice of publishing content across multiple social platforms to maximize reach, engagement, and efficiency.

Elpha

720 vol/mo
9999%+
(5y)
-9%
(1y)
9999%+
(3mo)

Elpha is a, established women in tech professional network and community platform that facilitates networking, mentorship, and career foc...

Underdays

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Underdays is a underwear brand founded around breathable, comfortable everyday undergarments, notably using TENCEL Lyocell/Moisture wicki...