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Discover Trends in Social Media

We surface rapidly growing trends in Social Media before they take off.

Social Fever

30 vol/mo
9300%
(5y)
457%
(1y)
102%
(3mo)

Social Fever is a multi context phenomenon referring to heightened social driven engagement and phenomena around online communities, infl...

Looks Maxing

12,100 vol/mo
6484%
(5y)
495%
(1y)
157%
(3mo)

Looks maxing is a social trend focused on optimizing physical appearance through a combination of grooming, nutrition, fitness, skincare ...

1231%
(5y)
1055%
(1y)
36%
(3mo)

Game Influencer refers to individuals who influence gaming culture, purchasing, and engagement through streaming, video content, sponsors...

Relate App

50 vol/mo
1218%
(5y)
326%
(1y)
90%
(3mo)

Relate App is a, multiple brand name in the app ecosystem, including relationship/mental health apps and a B2B CRM platform; in practice,...

Bluesky

880 vol/mo
856%
(5y)
0%
(1y)
-3%
(3mo)

Bluesky is a decentralized social networking initiative and protocol project aimed at enabling scalable, interoperable social apps throug...

Lemon8

110,000 vol/mo
763%
(5y)
-47%
(1y)
-7%
(3mo)

Lemon8 is a visual social media platform developed by ByteDance that emphasizes image and video content for lifestyle, fashion, beauty, a...

Xiaohongshu

60,500 vol/mo
733%
(5y)
-20%
(1y)
18%
(3mo)

Xiaohongshu (Little Red Book) is a leading Chinese social commerce platform combining user generated product reviews, lifestyle content, ...

615%
(5y)
949%
(1y)
38%
(3mo)

Digital coaching refers to coaching services delivered via digital platforms using video, messaging, AI assistants, and online curricula ...

485%
(5y)
545%
(1y)
89%
(3mo)

A community platform is a software category that enables organizations to build, manage, and scale online communities through features li...

Travel Influencer

1,300 vol/mo
414%
(5y)
639%
(1y)
61%
(3mo)

Travel Influencer is a, established niche where creators document and monetize travel experiences, partnering with brands, destinations, ...

373%
(5y)
31%
(1y)
17%
(3mo)

Other People's Time (OPT) is a business concept and trend where individuals or firms leverage the time and labor of others to increase pr...

Hipper

14,800 vol/mo
335%
(5y)
18%
(1y)
3%
(3mo)

Hipper is a historically rooted term referring to the German Admiral Franz von Hipper and naval vessels named Admiral Hipper. In contempo...

Collab House

170 vol/mo
326%
(5y)
153%
(1y)
39%
(3mo)

Collab House refers to a class of living and working spaces where content creators, influencers, and teams collaborate under one roof to ...

315%
(5y)
167%
(1y)
44%
(3mo)

Number 5 Balloon refers to the ubiquitous celebration prop of a foil or latex balloon shaped as the numeral 5, widely used in birthday, a...

Findhelp

14,800 vol/mo
232%
(5y)
8%
(1y)
-4%
(3mo)

Findhelp is a platform that aggregates and connects users with local social services and resources, enabling easier navigation to assista...

Boardsi

22,200 vol/mo
230%
(5y)
-10%
(1y)
-11%
(3mo)

Boardsi is a platform that facilitates board member recruitment and governance focused advisory connections for startups and growing comp...

The Social Hub

1,300 vol/mo
219%
(5y)
174%
(1y)
52%
(3mo)

The Social Hub is a brand operating as a network of coworking and hospitality spaces that blends flexible office, community experiences, ...

197%
(5y)
255%
(1y)
29%
(3mo)

Link in Profile refers to the practice of placing a clickable URL in a social media profile bio to centralize access to content, products...

188%
(5y)
146%
(1y)
65%
(3mo)

Multiple Careers describes the growing pattern of individuals maintaining or transitioning between two or more career tracks, creating po...

Substack

550,000 vol/mo
183%
(5y)
84%
(1y)
26%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

Reel You

10 vol/mo
165%
(5y)
150%
(1y)
50%
(3mo)

Reel You is a topic representing platforms and brands focused on personal storytelling through short form video or photo reels, including...

Dark Social

390 vol/mo
165%
(5y)
99%
(1y)
69%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

Mansory

40,500 vol/mo
158%
(5y)
-1%
(1y)
13%
(3mo)

Mansory is a German luxury car tuner renowned for highly customized exterior and interior styling and performance enhancements on high en...

Greator

260 vol/mo
150%
(5y)
-3%
(1y)
-8%
(3mo)

Greator is a German personal development brand offering seminars, coaching, books, and motivational events to help individuals achieve pe...

Silonn

320 vol/mo
136%
(5y)
4%
(1y)
6%
(3mo)

Silonn is a consumer electronics brand known for compact countertop ice makers and small home appliances, widely sold on e commerce platf...

UGC Creator

27,100 vol/mo
113%
(5y)
77%
(1y)
73%
(3mo)

UGC Creator refers to individuals who generate user produced content across social media platforms, driving engagement, authentic storyte...

Totwoo

4,400 vol/mo
111%
(5y)
-6%
(1y)
33%
(3mo)

Totwoo is a smart jewelry brand that combines fashion accessories with technology, notably enabling NFC/Bluetooth based interactions and ...

Elpha

720 vol/mo
108%
(5y)
3%
(1y)
-56%
(3mo)

Elpha is a, established women in tech professional network and community platform that facilitates networking, mentorship, and career foc...

Own The Moment

590 vol/mo
95%
(5y)
52%
(1y)
5%
(3mo)

Own The Moment is a, recurring marketing and branding motif used by multiple brands to encourage consumers to seize, express, or capitali...

HelloTalk

18,100 vol/mo
94%
(5y)
104%
(1y)
21%
(3mo)

HelloTalk is a language exchange social app that connects users to practice languages with native speakers through text, voice, and video...

Nuuly Rent

6,600 vol/mo
89%
(5y)
-11%
(1y)
18%
(3mo)

Nuuly Rent is a fashion rental service operated by Nuuly, offering monthly subscriptions and rental options for clothing and accessories,...

Grow Group

210 vol/mo
88%
(5y)
45%
(1y)
15%
(3mo)

Grow Group is a set of entities across various domains (organizational development and training firms, cannabis focused biotech groups, a...

Micro Influencers

3,600 vol/mo
83%
(5y)
79%
(1y)
28%
(3mo)

Micro influencers are social media creators with small to mid sized followings who deliver high engagement rates and niche audience relev...

81%
(5y)
-10%
(1y)
-18%
(3mo)

Implicit stereotype refers to automatic, unconscious associations that influence judgments and actions, often studied within implicit bia...

Band App

60,500 vol/mo
75%
(5y)
114%
(1y)
25%
(3mo)

Band App is a group focused social networking and communication platform designed for organizations, communities, and clubs to organize m...

We Hype

20 vol/mo
72%
(5y)
101%
(1y)
10%
(3mo)

Wehype is a gaming creator marketing platform and agency that connects game studios with content creators (streamers and YouTubers) to ru...

Screen Time

49,500 vol/mo
61%
(5y)
71%
(1y)
28%
(3mo)

Screen Time is a, long standing topic focused on digital well being, parental controls, device usage monitoring, and balancing technology...

Bear App

1,900 vol/mo
58%
(5y)
112%
(1y)
19%
(3mo)

Bear App is a note taking application known for its clean, markdown based workflow and cross device syncing, popular among writers and re...

Daughters of India

12,100 vol/mo
53%
(5y)
23%
(1y)
61%
(3mo)

Daughters of India is a slow fashion brand and movement focused on ethical craft, women empowerment, and heritage block printed textiles,...

51%
(5y)
1%
(1y)
30%
(3mo)

Internalized Homophobia refers to the internalization of society's anti LGBTQ+ attitudes by LGBTQ+ individuals, often resulting in self s...

Hihello

9,900 vol/mo
51%
(5y)
50%
(1y)
26%
(3mo)

HiHello is a digital business card platform that enables individuals and organizations to share contact information via a mobile app and ...

Btween

720 vol/mo
47%
(5y)
21%
(1y)
-1%
(3mo)

Btween is a fashion brand focused on inclusive, adjustable, modest clothing designed for a broad range of body types and sizes.

Sonder

201,000 vol/mo
44%
(5y)
2%
(1y)
-29%
(3mo)

Sonder is a hospitality company that operates curated, tech enabled furnished apartments for long and short term stays, positioning itse...

Board Game Cafe

27,100 vol/mo
37%
(5y)
24%
(1y)
29%
(3mo)

Board Game Cafe is a, established concept where patrons can play board games in a cafe setting, often with a curated library, cafe menu, ...

Legit Check

1,300 vol/mo
36%
(5y)
25%
(1y)
-11%
(3mo)

Legit Check refers to the practice of verifying the authenticity of items, especially sneakers and luxury goods, using specialized servic...

Peanut App

2,400 vol/mo
34%
(5y)
149%
(1y)
45%
(3mo)

Peanut App is a social networking platform designed to help moms connect, share experiences, and build supportive communities around pare...

Redditor

8,100 vol/mo
34%
(5y)
18%
(1y)
-14%
(3mo)

Redditor refers to a user of Reddit, the large online discussion platform. The trend centers on growing engagement, anonymity, community ...

Clapper

60,500 vol/mo
26%
(5y)
-6%
(1y)
4%
(3mo)

Clapper is a social media platform that emphasizes short form video content and creator driven posting, branded as an alternative to more...

Rotation

60,500 vol/mo
24%
(5y)
18%
(1y)
23%
(3mo)

Rotation is gaining attention as a fundamental concept across engineering, robotics, computer graphics, and manufacturing, highlighted by...

Yellow Ribbon

12,100 vol/mo
23%
(5y)
4%
(1y)
27%
(3mo)

Yellow Ribbon is a long standing symbol and campaign used to show support for military service members and veterans, encompassing awarene...

Womt

1,000 vol/mo
20%
(5y)
8%
(1y)
6%
(3mo)

Caste

33,100 vol/mo
19%
(5y)
12%
(1y)
12%
(3mo)

Caste is a long standing social hierarchy and identity marker that continues to influence social, economic, and political behavior in par...

Facebook Groups

12,100 vol/mo
16%
(5y)
63%
(1y)
48%
(3mo)

Facebook Groups are a longstanding, real platform feature enabling community building, discussion, and collaboration around shared intere...

Yolly

260 vol/mo
15%
(5y)
-5%
(1y)
20%
(3mo)

YOLLY refers to a brand and product line focused on natural bamboo fiber straws and tableware, marketed as compostable and eco friendly, ...

US Flag

201,000 vol/mo
13%
(5y)
14%
(1y)
37%
(3mo)

The US Flag trend reflects heightened interest in national identity, civic symbolism, and patriotic displays, often spurred by holidays, ...

Transmasc

14,800 vol/mo
13%
(5y)
7%
(1y)
0%
(3mo)

Transmasc is a and established term referring to individuals who identify as transgender and predominantly identify with a masculine gend...

MJ

110,000 vol/mo
12%
(5y)
5%
(1y)
20%
(3mo)

Scammer

14,800 vol/mo
12%
(5y)
0%
(1y)
0%
(3mo)

Scammer refers to individuals or groups engaged in fraudulent deceit, with increasing attention on online scams, fraud prevention tools, ...

Empathetic

90,500 vol/mo
10%
(5y)
5%
(1y)
0%
(3mo)

Stonewalling

27,100 vol/mo
10%
(5y)
-5%
(1y)
3%
(3mo)

Stonewalling is a long standing term with multiple dimensions: it denotes the act of deliberately withholding information, responses, or ...

Reply Guy

1,300 vol/mo
9%
(5y)
17%
(1y)
19%
(3mo)

Reply Guy is a social media phenomenon where individuals craft highly reactive, often witty or confrontational replies to posts, comments...

Live Conscious

9,900 vol/mo
8%
(5y)
9%
(1y)
22%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

Me Today

260 vol/mo
8%
(5y)
47%
(1y)
20%
(3mo)

Me Today is a brand centric concept tied to lifestyle brands and investor entities operating under the Me Today name, including corporate...

Mojo

110,000 vol/mo
6%
(5y)
19%
(1y)
53%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

6%
(5y)
13%
(1y)
38%
(3mo)

Birthday decorations encompass a wide range of festive items, themes, and kits used to adorn spaces for birthday celebrations, spanning b...

Transwomen

74,000 vol/mo
4%
(5y)
1%
(1y)
26%
(3mo)

Transwomen refers to transgender women, i.e., individuals assigned male at birth who identify and live as women. The topic encompasses ad...

SssTiktok

301,000 vol/mo
3%
(5y)
-5%
(1y)
-10%
(3mo)

Bio Link

1,300 vol/mo
-1%
(5y)
43%
(1y)
20%
(3mo)

Bio Link refers to the use of centralized link in bio landing pages to aggregate multiple URLs (websites, social profiles, stores, conten...

Awkward

110,000 vol/mo
-4%
(5y)
5%
(1y)
-4%
(3mo)

Awkward is a teen comedy drama television series that aired on MTV from 2011 to 2016. It has persisted in popular culture through streami...

Air Horn

33,100 vol/mo
-7%
(5y)
9%
(1y)
9%
(3mo)

Air Horn: A real, historically used signaling device that has periodically resurfaced in trends related to sports, events, and novelty au...

Instagram

30,400,000 vol/mo
-13%
(5y)
9%
(1y)
5%
(3mo)

Instagram is a social media platform owned by Meta Platforms where users share photos and videos, with growing emphasis on short form vid...

Luau

74,000 vol/mo
-14%
(5y)
1%
(1y)
35%
(3mo)

Luau is a fast, statically typed scripting language created by Roblox for game development on the Roblox platform, optimized for performa...

Quinceanera

823,000 vol/mo
-27%
(5y)
-12%
(1y)
28%
(3mo)

Quinceañera is a traditional Latin American celebration marking a girl’s transition to womanhood, widely recognized and celebrated in ...

Funeral Home

10 vol/mo
-28%
(5y)
-10%
(1y)
0%
(3mo)

The trending topic 'Funeral Home' centers on the funeral services industry, including burial and cremation services, memorial planning, a...

Feliz Cumpleaños

40,500 vol/mo
-32%
(5y)
-9%
(1y)
-4%
(3mo)

Feliz Cumpleaños is a ubiquitous Spanish language birthday greeting that reflects the cultural importance of celebrating birthdays in Sp...

Wishtrend

1,600 vol/mo
-38%
(5y)
24%
(1y)
-4%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

-40%
(5y)
-19%
(1y)
194%
(3mo)

Bridal Shower Decorations refers to the products, themes, and styling ideas used to decorate spaces for bridal showers, a life event cele...

Shiti

590 vol/mo
-41%
(5y)
0%
(1y)
-21%
(3mo)
9999%+
(5y)
4724%
(1y)
98%
(3mo)
9999%+
(5y)
2072%
(1y)
63%
(3mo)

Virtual influencers are computer generated characters with curated social media presences that engage audiences, collaborate with brands,...

9999%+
(5y)
1977%
(1y)
90%
(3mo)

Virtual influencers are computer generated personas, hosted online as social media accounts or brand ambassadors, used for marketing, sto...

Collabstr

6,600 vol/mo
9999%+
(5y)
1101%
(1y)
22%
(3mo)

Collabstr is a platform that connects content creators with brands for sponsored campaigns, enabling quick discovery, outreach, and contr...

Mini Vlog

390 vol/mo
9999%+
(5y)
900%
(1y)
91%
(3mo)

Mini Vlog is a trend focused on creating and consuming ultra short, personal video blogs that capture daily moments in concise formats, t...

9999%+
(5y)
721%
(1y)
93%
(3mo)

Influencers Club refers to a growing ecosystem of creator networks and influencer marketing platforms that organize, scale, and optimize ...

9999%+
(5y)
682%
(1y)
100%
(3mo)

Immigrant Integration refers to processes, policies, and practices that help immigrants and refugees participate fully in the social, eco...

9999%+
(5y)
465%
(1y)
19%
(3mo)

Ambient Listening refers to the deployment of devices or applications that continuously or passively monitor environmental audio to detec...

Goth Subculture

3,600 vol/mo
9999%+
(5y)
294%
(1y)
30%
(3mo)

Goth Subculture is a long standing alternative cultural movement focused on dark aesthetics, music, fashion, and community, with roots in...

6AM City

880 vol/mo
9999%+
(5y)
275%
(1y)
64%
(3mo)

6AM City is a local news startup that distributes city specific, morning curated newsletters and digital content aimed at delivering conc...

Crossposting

720 vol/mo
9999%+
(5y)
127%
(1y)
81%
(3mo)

Crossposting is the practice of publishing content across multiple social platforms to maximize reach, engagement, and efficiency.

Musicozy

1,600 vol/mo
9999%+
(5y)
101%
(1y)
120%
(3mo)

Musicozy is a brand and product family focused on sleep headphones integrated into eye masks or headbands, designed to play audio while b...