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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

9434%
(5y)
328%
(1y)
675%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

8133%
(5y)
71%
(1y)
96%
(3mo)

Peel Off Lip Liner is a cosmetic trend centered on lip liners designed to be applied and then peeled off for precise color application an...

MCoBeauty

60,500 vol/mo
8109%
(5y)
12%
(1y)
59%
(3mo)

MCoBeauty is a cosmetics brand known for affordable, trend driven makeup and beauty products distributed primarily in Australia and online.

Blur Concealer

260 vol/mo
6595%
(5y)
947%
(1y)
634%
(3mo)

Blur Concealer is a cosmetics trend centered on lightweight, skin like concealers that blur imperfections, deliver natural coverage, and ...

Peptide Lip Balm

2,400 vol/mo
4974%
(5y)
192%
(1y)
152%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Mixsoon

22,200 vol/mo
3925%
(5y)
47%
(1y)
106%
(3mo)

Mixsoon is a Korean skincare brand known for its Bean line and centella based formulations focused on achieving glass skin with minimalis...

Lash Clusters

110,000 vol/mo
1770%
(5y)
89%
(1y)
36%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

Peel Off Lip Stain

40,500 vol/mo
1711%
(5y)
17%
(1y)
-2%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

VT Cosmetics

8,100 vol/mo
1687%
(5y)
365%
(1y)
134%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

AHA Deodorant

1,900 vol/mo
1610%
(5y)
71%
(1y)
512%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

BTartbox

6,600 vol/mo
1179%
(5y)
44%
(1y)
29%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

Medicube

301,000 vol/mo
1167%
(5y)
223%
(1y)
62%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

1076%
(5y)
347%
(1y)
918%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

996%
(5y)
56%
(1y)
12%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

Lip Liner Stain

9,900 vol/mo
944%
(5y)
161%
(1y)
39%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

INNBeauty Project

6,600 vol/mo
774%
(5y)
179%
(1y)
475%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

743%
(5y)
95%
(1y)
204%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Hairline Powder

1,000 vol/mo
687%
(5y)
26%
(1y)
155%
(3mo)
662%
(5y)
829%
(1y)
1902%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Makeup Bag Mirror

1,900 vol/mo
641%
(5y)
211%
(1y)
281%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

541%
(5y)
540%
(1y)
853%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

Wild Deodorant

60,500 vol/mo
522%
(5y)
175%
(1y)
104%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

Body Glaze

3,600 vol/mo
509%
(5y)
40%
(1y)
192%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

Texture Powder

74,000 vol/mo
489%
(5y)
43%
(1y)
33%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Summer Fridays

368,000 vol/mo
458%
(5y)
-9%
(1y)
-27%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Blush Tape

70 vol/mo
453%
(5y)
251%
(1y)
791%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

449%
(5y)
327%
(1y)
226%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

424%
(5y)
90%
(1y)
51%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

348%
(5y)
120%
(1y)
210%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Bronzing Stick

1,300 vol/mo
339%
(5y)
82%
(1y)
144%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Gopure

22,200 vol/mo
316%
(5y)
75%
(1y)
40%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

294%
(5y)
75%
(1y)
233%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

Cluster Lashes

110,000 vol/mo
288%
(5y)
58%
(1y)
77%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

288%
(5y)
212%
(1y)
552%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

Vinyl Lipstick

480 vol/mo
286%
(5y)
643%
(1y)
1997%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Tubing Mascara

60,500 vol/mo
257%
(5y)
70%
(1y)
122%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

250%
(5y)
251%
(1y)
515%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

Skin Tint

27,100 vol/mo
233%
(5y)
103%
(1y)
182%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

Sol De Janeiro

673,000 vol/mo
231%
(5y)
-17%
(1y)
-34%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...

Purplle

1,600 vol/mo
228%
(5y)
70%
(1y)
-7%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Nano Brows

27,100 vol/mo
227%
(5y)
56%
(1y)
31%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Ulike

18,100 vol/mo
222%
(5y)
4%
(1y)
54%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Serum Concealer

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Concealer Serum

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Saie

60,500 vol/mo
219%
(5y)
20%
(1y)
43%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

Serum Blush

170 vol/mo
216%
(5y)
207%
(1y)
509%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Haus Labs

60,500 vol/mo
211%
(5y)
55%
(1y)
80%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

ILIA

60,500 vol/mo
198%
(5y)
179%
(1y)
-20%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Blush Balm

880 vol/mo
195%
(5y)
115%
(1y)
270%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Dusting Powder

18,100 vol/mo
192%
(5y)
155%
(1y)
-5%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Lip Stain

60,500 vol/mo
191%
(5y)
54%
(1y)
38%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Cotton Puff

320 vol/mo
188%
(5y)
240%
(1y)
647%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Mooncat

60,500 vol/mo
188%
(5y)
-2%
(1y)
-10%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Lip Glaze

880 vol/mo
183%
(5y)
148%
(1y)
177%
(3mo)
181%
(5y)
438%
(1y)
476%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Danessa Myricks

74,000 vol/mo
168%
(5y)
98%
(1y)
57%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Cliganic

3,600 vol/mo
167%
(5y)
133%
(1y)
255%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Colorwork

1,900 vol/mo
165%
(5y)
32%
(1y)
-38%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

161%
(5y)
-18%
(1y)
0%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Gray Blending

6,600 vol/mo
160%
(5y)
98%
(1y)
32%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

159%
(5y)
335%
(1y)
928%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

Powder Blush

12,100 vol/mo
159%
(5y)
121%
(1y)
233%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Pink Concealer

1,600 vol/mo
155%
(5y)
216%
(1y)
508%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Tanning Gel

4,400 vol/mo
155%
(5y)
14%
(1y)
687%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Brown Mascara

12,100 vol/mo
153%
(5y)
90%
(1y)
265%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Base Butter

70 vol/mo
151%
(5y)
312%
(1y)
253%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Milk Mist

390 vol/mo
151%
(5y)
309%
(1y)
425%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

149%
(5y)
83%
(1y)
248%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

147%
(5y)
136%
(1y)
234%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Glow Mist

320 vol/mo
145%
(5y)
175%
(1y)
401%
(3mo)

Blurring Primer

3,600 vol/mo
140%
(5y)
49%
(1y)
152%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Lip Tint Gloss

1,900 vol/mo
140%
(5y)
71%
(1y)
98%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Body Shimmer Oil

2,400 vol/mo
139%
(5y)
80%
(1y)
184%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

Lip Butter

2,900 vol/mo
138%
(5y)
77%
(1y)
106%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

Merit Beauty

60,500 vol/mo
138%
(5y)
19%
(1y)
-14%
(3mo)

Merit Beauty is a clean, minimalist makeup brand known for its streamlined product lineup and focus on effortless, skin loving makeup. Th...

Freckle Pen

18,100 vol/mo
135%
(5y)
80%
(1y)
50%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Cherry Makeup

390 vol/mo
128%
(5y)
171%
(1y)
298%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...

127%
(5y)
323%
(1y)
973%
(3mo)

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

DIY Lashes

2,400 vol/mo
124%
(5y)
153%
(1y)
395%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

Tanning Foam

1,300 vol/mo
121%
(5y)
190%
(1y)
746%
(3mo)
120%
(5y)
355%
(1y)
835%
(3mo)

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Tinted Lip Gloss

1,900 vol/mo
117%
(5y)
100%
(1y)
192%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

115%
(5y)
25%
(1y)
117%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Lip Liner Pencil

1,900 vol/mo
114%
(5y)
117%
(1y)
243%
(3mo)
113%
(5y)
200%
(1y)
351%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Jones Road Beauty

135,000 vol/mo
110%
(5y)
2%
(1y)
-6%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

108%
(5y)
-14%
(1y)
18%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

107%
(5y)
-33%
(1y)
9999%+
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

107%
(5y)
89%
(1y)
236%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Tinted Brow Gel

6,600 vol/mo
105%
(5y)
127%
(1y)
257%
(3mo)

Gloss Genius

27,100 vol/mo
103%
(5y)
37%
(1y)
15%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Westman Atelier

40,500 vol/mo
98%
(5y)
53%
(1y)
164%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Glow Blush

390 vol/mo
93%
(5y)
67%
(1y)
248%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Liquid Blush

18,100 vol/mo
93%
(5y)
87%
(1y)
253%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

Glamnetic

74,000 vol/mo
82%
(5y)
45%
(1y)
22%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

Bronzer Stick

8,100 vol/mo
80%
(5y)
60%
(1y)
125%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Eye Tint

480 vol/mo
79%
(5y)
53%
(1y)
131%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Sculptra

90,500 vol/mo
77%
(5y)
42%
(1y)
25%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Pressed Powder

9,900 vol/mo
75%
(5y)
69%
(1y)
172%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Rael Beauty

1,900 vol/mo
74%
(5y)
85%
(1y)
120%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

73%
(5y)
49%
(1y)
66%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Cream Bronzer

8,100 vol/mo
73%
(5y)
95%
(1y)
221%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Douyin Makeup

27,100 vol/mo
68%
(5y)
16%
(1y)
-34%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Lash Lift Kit

12,100 vol/mo
67%
(5y)
63%
(1y)
219%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Waterproof Mascara

27,100 vol/mo
66%
(5y)
165%
(1y)
621%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

66%
(5y)
67%
(1y)
124%
(3mo)
65%
(5y)
174%
(1y)
428%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Cat Eye Lashes

18,100 vol/mo
64%
(5y)
24%
(1y)
93%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Maybelline

110,000 vol/mo
63%
(5y)
133%
(1y)
445%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...