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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

9999%+
(5y)
81%
(1y)
-5%
(3mo)

Peel Off Lip Liner is a cosmetic trend centered on lip liners designed to be applied and then peeled off for precise color application an...

Peptide Lip Balm

2,400 vol/mo
9999%+
(5y)
64%
(1y)
18%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Mixsoon

22,200 vol/mo
9999%+
(5y)
12%
(1y)
6%
(3mo)

Mixsoon is a Korean skincare brand known for its Bean line and centella based formulations focused on achieving glass skin with minimalis...

MCoBeauty

60,500 vol/mo
7107%
(5y)
19%
(1y)
-28%
(3mo)

MCoBeauty is a cosmetics brand known for affordable, trend driven makeup and beauty products distributed primarily in Australia and online.

4152%
(5y)
44%
(1y)
-10%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

Peel Off Lip Stain

40,500 vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

Lash Clusters

110,000 vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

BTartbox

6,600 vol/mo
1714%
(5y)
37%
(1y)
7%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

AHA Deodorant

1,900 vol/mo
1646%
(5y)
-9%
(1y)
77%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

Medicube

301,000 vol/mo
1158%
(5y)
198%
(1y)
18%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

1090%
(5y)
79%
(1y)
-7%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

963%
(5y)
32%
(1y)
-5%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Lip Liner Stain

9,900 vol/mo
958%
(5y)
151%
(1y)
-3%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

VT Cosmetics

8,100 vol/mo
944%
(5y)
305%
(1y)
-7%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

Body Glaze

3,600 vol/mo
673%
(5y)
-7%
(1y)
8%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

Summer Fridays

368,000 vol/mo
570%
(5y)
-10%
(1y)
-28%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Wild Deodorant

60,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

391%
(5y)
81%
(1y)
21%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Gopure

22,200 vol/mo
291%
(5y)
54%
(1y)
33%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

Sol De Janeiro

673,000 vol/mo
285%
(5y)
-23%
(1y)
-46%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Cluster Lashes

110,000 vol/mo
275%
(5y)
26%
(1y)
17%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

Tubing Mascara

60,500 vol/mo
255%
(5y)
20%
(1y)
11%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Mooncat

60,500 vol/mo
239%
(5y)
2%
(1y)
-27%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Ulike

18,100 vol/mo
235%
(5y)
-19%
(1y)
5%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Nano Brows

27,100 vol/mo
230%
(5y)
53%
(1y)
39%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Purplle

1,600 vol/mo
218%
(5y)
85%
(1y)
11%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Haus Labs

60,500 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

210%
(5y)
-26%
(1y)
7%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Saie

60,500 vol/mo
209%
(5y)
8%
(1y)
-15%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

ILIA

60,500 vol/mo
191%
(5y)
171%
(1y)
295%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Colorwork

1,900 vol/mo
185%
(5y)
37%
(1y)
3%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

170%
(5y)
9%
(1y)
31%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

166%
(5y)
76%
(1y)
78%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Merit Beauty

60,500 vol/mo
161%
(5y)
10%
(1y)
-19%
(3mo)

Merit Beauty is a clean, minimalist makeup brand known for its streamlined product lineup and focus on effortless, skin loving makeup. Th...

160%
(5y)
159%
(1y)
44%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

156%
(5y)
158%
(1y)
71%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Dusting Powder

18,100 vol/mo
154%
(5y)
159%
(1y)
-8%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Danessa Myricks

74,000 vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

145%
(5y)
-21%
(1y)
-11%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Douxds

1,900 vol/mo
137%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

137%
(5y)
-36%
(1y)
98%
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

133%
(5y)
44%
(1y)
22%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

132%
(5y)
-26%
(1y)
5%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

Blush Balm

880 vol/mo
130%
(5y)
17%
(1y)
12%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Tower 28 Beauty

1,900 vol/mo
129%
(5y)
21%
(1y)
42%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Lip Glaze

880 vol/mo
122%
(5y)
82%
(1y)
11%
(3mo)

Lip Tint Gloss

1,900 vol/mo
120%
(5y)
24%
(1y)
6%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Cliganic

3,600 vol/mo
120%
(5y)
37%
(1y)
28%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...