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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

9999%+
(5y)
81%
(1y)
-5%
(3mo)

Peel Off Lip Liner is a cosmetic trend centered on lip liners designed to be applied and then peeled off for precise color application an...

Peptide Lip Balm

2,400 vol/mo
9999%+
(5y)
64%
(1y)
18%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Mixsoon

22,200 vol/mo
9999%+
(5y)
12%
(1y)
6%
(3mo)

Mixsoon is a Korean skincare brand known for its Bean line and centella based formulations focused on achieving glass skin with minimalis...

MCoBeauty

60,500 vol/mo
7107%
(5y)
19%
(1y)
-28%
(3mo)

MCoBeauty is a cosmetics brand known for affordable, trend driven makeup and beauty products distributed primarily in Australia and online.

4152%
(5y)
44%
(1y)
-10%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

Peel Off Lip Stain

40,500 vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

Lash Clusters

110,000 vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

BTartbox

6,600 vol/mo
1714%
(5y)
37%
(1y)
7%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

AHA Deodorant

1,900 vol/mo
1646%
(5y)
-9%
(1y)
77%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

Medicube

301,000 vol/mo
1158%
(5y)
198%
(1y)
18%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

1090%
(5y)
79%
(1y)
-7%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

963%
(5y)
32%
(1y)
-5%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Lip Liner Stain

9,900 vol/mo
958%
(5y)
151%
(1y)
-3%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

VT Cosmetics

8,100 vol/mo
944%
(5y)
305%
(1y)
-7%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

Body Glaze

3,600 vol/mo
673%
(5y)
-7%
(1y)
8%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

Summer Fridays

368,000 vol/mo
570%
(5y)
-10%
(1y)
-28%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Wild Deodorant

60,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...