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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

9999%+
(5y)
81%
(1y)
-5%
(3mo)

Peel Off Lip Liner is a cosmetic trend centered on lip liners designed to be applied and then peeled off for precise color application an...

Peptide Lip Balm

1,900 vol/mo
9999%+
(5y)
64%
(1y)
18%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Coquette Nails

4,400 vol/mo
8658%
(5y)
-64%
(1y)
75%
(3mo)

Coquette nails is a modern manicure aesthetic that blends sweet, romantic elements with playful embellishments like bows, pearls, rhinest...

MCoBeauty

60,500 vol/mo
7107%
(5y)
19%
(1y)
-28%
(3mo)

MCoBeauty is a cosmetics brand known for affordable, trend driven makeup and beauty products distributed primarily in Australia and online.

4152%
(5y)
44%
(1y)
-10%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

Peel Off Lip Stain

40,500 vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

Lash Clusters

110,000 vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

BTartbox

6,600 vol/mo
1714%
(5y)
37%
(1y)
7%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

Lip Liner Stain

9,900 vol/mo
958%
(5y)
151%
(1y)
-3%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

VT Cosmetics

8,100 vol/mo
944%
(5y)
305%
(1y)
-7%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

K-Beauty

27,100 vol/mo
658%
(5y)
344%
(1y)
21%
(3mo)

K Beauty is a well established beauty trend rooted in South Korean skincare and cosmetics, characterized by multi step routines, innovati...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

391%
(5y)
81%
(1y)
21%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Cluster Lashes

110,000 vol/mo
275%
(5y)
26%
(1y)
17%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

Tubing Mascara

60,500 vol/mo
255%
(5y)
20%
(1y)
11%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Ulike

18,100 vol/mo
235%
(5y)
-19%
(1y)
5%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Nano Brows

27,100 vol/mo
230%
(5y)
53%
(1y)
39%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Charm Bar

5,400 vol/mo
229%
(5y)
52%
(1y)
25%
(3mo)

Charms Bar is the historical UI feature from Windows 8 and Windows 8.1 that provided quick access to system commands, apps, search, share...

Rowan Piercing

49,500 vol/mo
220%
(5y)
60%
(1y)
6%
(3mo)

Rowan Piercing is a, expanding chain of nurse led ear piercing studios and related jewelry brand experiences across the United States, po...

Purplle

1,600 vol/mo
218%
(5y)
85%
(1y)
11%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Haus Labs

74,000 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

210%
(5y)
-26%
(1y)
7%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Saie

60,500 vol/mo
209%
(5y)
8%
(1y)
-15%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

ILIA

60,500 vol/mo
191%
(5y)
171%
(1y)
295%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Colorwork

1,900 vol/mo
185%
(5y)
37%
(1y)
3%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

166%
(5y)
76%
(1y)
78%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Tower28

90,500 vol/mo
163%
(5y)
2%
(1y)
1%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

160%
(5y)
159%
(1y)
44%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

156%
(5y)
158%
(1y)
71%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Dusting Powder

18,100 vol/mo
154%
(5y)
159%
(1y)
-8%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Danessa Myricks

74,000 vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Douxds

2,400 vol/mo
137%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

133%
(5y)
44%
(1y)
22%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

132%
(5y)
-26%
(1y)
5%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

Blush Balm

880 vol/mo
130%
(5y)
17%
(1y)
12%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Tower 28 Beauty

1,900 vol/mo
129%
(5y)
21%
(1y)
42%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Lip Glaze

880 vol/mo
122%
(5y)
82%
(1y)
11%
(3mo)

Lip Tint Gloss

2,400 vol/mo
120%
(5y)
24%
(1y)
6%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Cliganic

3,600 vol/mo
120%
(5y)
37%
(1y)
28%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Jones Road Beauty

135,000 vol/mo
114%
(5y)
2%
(1y)
-15%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

108%
(5y)
57%
(1y)
48%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Blurring Primer

3,600 vol/mo
94%
(5y)
17%
(1y)
12%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Douyin Makeup

27,100 vol/mo
91%
(5y)
10%
(1y)
-32%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Rael Beauty

1,900 vol/mo
88%
(5y)
25%
(1y)
-4%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

DIY Lashes

1,900 vol/mo
87%
(5y)
12%
(1y)
100%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

86%
(5y)
-5%
(1y)
26%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Tinted Lip Gloss

2,400 vol/mo
85%
(5y)
44%
(1y)
1%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Glow Balm

590 vol/mo
78%
(5y)
30%
(1y)
4%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Lip Liner

49,500 vol/mo
77%
(5y)
24%
(1y)
-7%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...