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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Cherry Makeup

390 vol/mo
57%
(5y)
37%
(1y)
4%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

55%
(5y)
150%
(1y)
380%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eye Tint

480 vol/mo
51%
(5y)
15%
(1y)
21%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)

Waterproof Mascara

27,100 vol/mo
50%
(5y)
126%
(1y)
459%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Pressed Powder

9,900 vol/mo
48%
(5y)
17%
(1y)
20%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

42%
(5y)
24%
(1y)
61%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Argireline

12,100 vol/mo
39%
(5y)
24%
(1y)
124%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Coffee Soap

880 vol/mo
38%
(5y)
48%
(1y)
32%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Clean Beauty

2,900 vol/mo
36%
(5y)
98%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...