Discover Trends in Cosmetics

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Walrus Oil is a brand specializing in natural leather care products, notably leather conditioners and cleaners designed to preserve and e...

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Vanity mirror refers to mirrors with enhanced lighting and sometimes smart features designed for grooming and beauty routines. It has gai...

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Hismile is a dental care brand known for its teeth whitening products and related oral care solutions that gained online popularity throu...

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...