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Discover Trends in Cosmetics
We surface rapidly growing trends in Cosmetics before they take off.
All
1 Year
beauty
Cosmetics
Growth (5yr)
Show
trends
21
Vanity Mirror
74,000
vol/mo
16%
(5y)
2%
(1y)
-5%
(3mo)
Rare Beauty
201,000
vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)
Maybelline
110,000
vol/mo
13%
(5y)
18%
(1y)
19%
(3mo)
Athena Club
12,100
vol/mo
12%
(5y)
39%
(1y)
111%
(3mo)
Lengthening Mascara
6,600
vol/mo
11%
(5y)
32%
(1y)
57%
(3mo)
Garnier Hair Color
8,100
vol/mo
10%
(5y)
36%
(1y)
20%
(3mo)
Brightening Concealer
880
vol/mo
8%
(5y)
46%
(1y)
64%
(3mo)
Eye Brightener
2,400
vol/mo
7%
(5y)
19%
(1y)
15%
(3mo)
Eyeshadow Stick
9,900
vol/mo
7%
(5y)
31%
(1y)
-6%
(3mo)
Waterproof Mascara
27,100
vol/mo
4%
(5y)
15%
(1y)
25%
(3mo)
Covergirl Mascara
8,100
vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)
Age Rewind Concealer
1,000
vol/mo
-14%
(5y)
29%
(1y)
28%
(3mo)
Hero Cosmetics
8,100
vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)