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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Beard Pen

1,000 vol/mo
19%
(5y)
105%
(1y)
53%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Vanity Mirror

74,000 vol/mo
16%
(5y)
2%
(1y)
-5%
(3mo)

Vanity mirror refers to mirrors with enhanced lighting and sometimes smart features designed for grooming and beauty routines. It has gai...

Rare Beauty

201,000 vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Coty

18,100 vol/mo
15%
(5y)
3%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Maybelline

110,000 vol/mo
13%
(5y)
18%
(1y)
19%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Blush

135,000 vol/mo
12%
(5y)
9%
(1y)
8%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Hismile

33,100 vol/mo
12%
(5y)
-27%
(1y)
9%
(3mo)

Hismile is a dental care brand known for its teeth whitening products and related oral care solutions that gained online popularity throu...

Athena Club

12,100 vol/mo
12%
(5y)
39%
(1y)
111%
(3mo)

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

11%
(5y)
32%
(1y)
57%
(3mo)

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

Tooth Gem

60,500 vol/mo
10%
(5y)
3%
(1y)
9%
(3mo)

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

10%
(5y)
36%
(1y)
20%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

8%
(5y)
46%
(1y)
64%
(3mo)

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Mascara

110,000 vol/mo
8%
(5y)
5%
(1y)
-1%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Eye Brightener

2,400 vol/mo
7%
(5y)
19%
(1y)
15%
(3mo)

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

Eyeshadow Stick

9,900 vol/mo
7%
(5y)
31%
(1y)
-6%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Waterproof Mascara

27,100 vol/mo
4%
(5y)
15%
(1y)
25%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...