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Discover Trends in Cosmetics

We surface rapidly growing trends in Cosmetics before they take off.

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Argireline

12,100 vol/mo
39%
(5y)
24%
(1y)
124%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Coffee Soap

880 vol/mo
38%
(5y)
48%
(1y)
32%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Clean Beauty

2,900 vol/mo
36%
(5y)
98%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Brow Glue

1,600 vol/mo
27%
(5y)
76%
(1y)
9%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Blush Stick

6,600 vol/mo
26%
(5y)
14%
(1y)
6%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Wyld

14,800 vol/mo
26%
(5y)
11%
(1y)
2%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

23%
(5y)
27%
(1y)
60%
(3mo)

Hydrating Concealer is a makeup product category combining coverage with skincare like hydration, reflecting a shift toward multifunction...