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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

Yeoreo

5,400 vol/mo
886%
(5y)
113%
(1y)
44%
(3mo)

Yeoreo is a fashion/athleisure brand known for affordable women's activewear and lifestyle apparel with a strong e commerce and social co...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

483%
(5y)
95%
(1y)
96%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

364%
(5y)
53%
(1y)
106%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

345%
(5y)
9%
(1y)
126%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Prepared Hero

8,100 vol/mo
298%
(5y)
-58%
(1y)
-51%
(3mo)

Prepared Hero is a US based brand focused on fire safety, protection, and emergency supplies with active e commerce presence and recent v...

Cruffins

6,600 vol/mo
252%
(5y)
115%
(1y)
0%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Pistachio Cream

135,000 vol/mo
237%
(5y)
10%
(1y)
20%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Nature's Heart

320 vol/mo
231%
(5y)
131%
(1y)
73%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Clean Simple Eats

135,000 vol/mo
231%
(5y)
1%
(1y)
20%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Food Dyes

14,800 vol/mo
221%
(5y)
32%
(1y)
10%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Chomps

90,500 vol/mo
204%
(5y)
-1%
(1y)
19%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

200%
(5y)
90%
(1y)
-54%
(3mo)

Whiskey Smoker Kit is a consumer hardware category that enables at home whiskey flavor infusion and smoke infusions using compact smoking...

195%
(5y)
29%
(1y)
57%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Pique Life

2,400 vol/mo
195%
(5y)
247%
(1y)
96%
(3mo)

Pique Life is a wellness brand focused on plant based teas and superfoods, blending Eastern medicinal concepts with modern science to off...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Lesser Evil

22,200 vol/mo
172%
(5y)
28%
(1y)
25%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Unreal Candy

27,100 vol/mo
169%
(5y)
35%
(1y)
-10%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

137%
(5y)
46%
(1y)
66%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

132%
(5y)
49%
(1y)
3%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...