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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

Yeoreo

5,400 vol/mo
886%
(5y)
113%
(1y)
44%
(3mo)

Yeoreo is a fashion/athleisure brand known for affordable women's activewear and lifestyle apparel with a strong e commerce and social co...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

483%
(5y)
95%
(1y)
96%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

364%
(5y)
53%
(1y)
106%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

345%
(5y)
9%
(1y)
126%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Prepared Hero

8,100 vol/mo
298%
(5y)
-58%
(1y)
-51%
(3mo)

Prepared Hero is a US based brand focused on fire safety, protection, and emergency supplies with active e commerce presence and recent v...

Cruffins

6,600 vol/mo
252%
(5y)
115%
(1y)
0%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Pistachio Cream

135,000 vol/mo
237%
(5y)
10%
(1y)
20%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Nature's Heart

320 vol/mo
231%
(5y)
131%
(1y)
73%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Clean Simple Eats

135,000 vol/mo
231%
(5y)
1%
(1y)
20%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Food Dyes

14,800 vol/mo
221%
(5y)
32%
(1y)
10%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Chomps

90,500 vol/mo
204%
(5y)
-1%
(1y)
19%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

200%
(5y)
90%
(1y)
-54%
(3mo)

Whiskey Smoker Kit is a consumer hardware category that enables at home whiskey flavor infusion and smoke infusions using compact smoking...

195%
(5y)
29%
(1y)
57%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Pique Life

2,400 vol/mo
195%
(5y)
247%
(1y)
96%
(3mo)

Pique Life is a wellness brand focused on plant based teas and superfoods, blending Eastern medicinal concepts with modern science to off...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Lesser Evil

22,200 vol/mo
172%
(5y)
28%
(1y)
25%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Unreal Candy

27,100 vol/mo
169%
(5y)
35%
(1y)
-10%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

137%
(5y)
46%
(1y)
66%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

132%
(5y)
49%
(1y)
3%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Too Good To Go

110,000 vol/mo
127%
(5y)
27%
(1y)
4%
(3mo)

Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...

Smalls Cat Food

40,500 vol/mo
127%
(5y)
43%
(1y)
6%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Avocado Oil Spray

5,400 vol/mo
109%
(5y)
43%
(1y)
44%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Meal Prep Container

60,500 vol/mo
108%
(5y)
43%
(1y)
61%
(3mo)

Meal prep containers refer to reusable food storage solutions designed for preparing, portioning, and storing meals ahead of time. They a...

Apeel

12,100 vol/mo
105%
(5y)
-28%
(1y)
-18%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Fungi Protein

90 vol/mo
99%
(5y)
22%
(1y)
21%
(3mo)

Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...

Protein Chips

40,500 vol/mo
98%
(5y)
19%
(1y)
58%
(3mo)

Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...

Chosen Foods

4,400 vol/mo
97%
(5y)
16%
(1y)
50%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Koia

8,100 vol/mo
91%
(5y)
8%
(1y)
21%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Further Food

1,300 vol/mo
88%
(5y)
26%
(1y)
18%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Cocktail Napkin

8,100 vol/mo
87%
(5y)
16%
(1y)
-2%
(3mo)

Cocktail Napkin is recognized as a product category experiencing renewed attention in hospitality, branding, and event design, with trend...

Whiskware

1,900 vol/mo
84%
(5y)
-38%
(1y)
9999%+
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Meati

4,400 vol/mo
82%
(5y)
-33%
(1y)
-7%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Mutti

5,400 vol/mo
80%
(5y)
19%
(1y)
18%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Imaginary Authors

9,900 vol/mo
78%
(5y)
1%
(1y)
-10%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Food Additive

4,400 vol/mo
78%
(5y)
106%
(1y)
85%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

75%
(5y)
16%
(1y)
-6%
(3mo)

Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...

Beech Mushrooms

8,100 vol/mo
72%
(5y)
-6%
(1y)
16%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

Mushroom Protein

8,100 vol/mo
72%
(5y)
29%
(1y)
54%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Muchim

480 vol/mo
68%
(5y)
23%
(1y)
33%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Simple Mills

22,200 vol/mo
65%
(5y)
7%
(1y)
24%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

Now Foods

14,800 vol/mo
59%
(5y)
87%
(1y)
28%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

Megachef

720 vol/mo
57%
(5y)
36%
(1y)
-10%
(3mo)

Megachef refers to a brand line of premium Asian sauces (including fish sauce, soy sauce, and oyster sauce) that has seen growing distrib...

Proper Good

2,400 vol/mo
53%
(5y)
22%
(1y)
1%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

De Cecco

6,600 vol/mo
51%
(5y)
38%
(1y)
0%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

A Pup Above

2,900 vol/mo
50%
(5y)
18%
(1y)
59%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Cruffin

6,600 vol/mo
47%
(5y)
14%
(1y)
31%
(3mo)

Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...

Torani

33,100 vol/mo
46%
(5y)
21%
(1y)
1%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Wet Pet Food

260 vol/mo
46%
(5y)
48%
(1y)
28%
(3mo)

Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...

Healthy Crunch

170 vol/mo
40%
(5y)
27%
(1y)
44%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Hungryman

9,900 vol/mo
39%
(5y)
2%
(1y)
-14%
(3mo)

Baratza

5,400 vol/mo
39%
(5y)
26%
(1y)
-4%
(3mo)

Baratza is a well established brand in the coffee industry known for its range of high precision coffee grinders favored by home enthusia...

Attieke

9,900 vol/mo
37%
(5y)
3%
(1y)
16%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Melinda's

9,900 vol/mo
36%
(5y)
-18%
(1y)
-18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

Guanciale

135,000 vol/mo
35%
(5y)
6%
(1y)
5%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Protein Cereal

27,100 vol/mo
34%
(5y)
17%
(1y)
39%
(3mo)

Protein cereal combines high protein formulations with breakfast cereals to satisfy protein needs, appealing to health conscious consumer...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

30%
(5y)
30%
(1y)
50%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

30%
(5y)
31%
(1y)
41%
(3mo)

Back to the Roots is a trend toward sustainable, local, and home based food production and living practices. It emphasizes growing food a...

Calamansi

49,500 vol/mo
28%
(5y)
15%
(1y)
15%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Ancho

18,100 vol/mo
27%
(5y)
20%
(1y)
4%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Chicken Salt

6,600 vol/mo
26%
(5y)
27%
(1y)
20%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Coconut Extract

5,400 vol/mo
26%
(5y)
19%
(1y)
12%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Stretch Island

720 vol/mo
25%
(5y)
98%
(1y)
73%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Nurture Life

18,100 vol/mo
23%
(5y)
-10%
(1y)
34%
(3mo)

Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Organic

60,500 vol/mo
22%
(5y)
15%
(1y)
22%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

22%
(5y)
25%
(1y)
41%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Konjac

49,500 vol/mo
17%
(5y)
11%
(1y)
30%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Freezer Bags

2,900 vol/mo
16%
(5y)
24%
(1y)
2%
(3mo)

Freezer bags are a long standing staple in food storage, shipping, and organization, with ongoing relevance driven by household convenien...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...