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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

THCP Gummies

2,400 vol/mo
1630%
(5y)
25%
(1y)
-5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Sprout Living

1,900 vol/mo
236%
(5y)
138%
(1y)
223%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Chomps

90,500 vol/mo
208%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

207%
(5y)
149%
(1y)
180%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Pirq

1,000 vol/mo
184%
(5y)
344%
(1y)
158%
(3mo)

Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...

Lesser Evil

22,200 vol/mo
172%
(5y)
24%
(1y)
23%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Chosen Foods

4,400 vol/mo
138%
(5y)
67%
(1y)
204%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Goli Nutrition

8,100 vol/mo
121%
(5y)
267%
(1y)
399%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Levella

320 vol/mo
108%
(5y)
89%
(1y)
462%
(3mo)

Levella is a brand/name used across multiple domains, including an automotive accessories site (levella.de), a global citizenship/residen...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Eversweet

1,300 vol/mo
96%
(5y)
129%
(1y)
155%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Further Food

1,300 vol/mo
94%
(5y)
34%
(1y)
57%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Chickpea Protein

9,900 vol/mo
78%
(5y)
18%
(1y)
53%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Mushroom Protein

8,100 vol/mo
72%
(5y)
29%
(1y)
54%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

YumEarth

4,400 vol/mo
57%
(5y)
42%
(1y)
104%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Ready Hour

1,300 vol/mo
48%
(5y)
65%
(1y)
54%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

Alpha Foods

720 vol/mo
32%
(5y)
120%
(1y)
77%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Planted

18,100 vol/mo
27%
(5y)
31%
(1y)
112%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Utz

22,200 vol/mo
9%
(5y)
14%
(1y)
27%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Gas BBQ

1,600 vol/mo
-14%
(5y)
8%
(1y)
24%
(3mo)

Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...

9999%+
(5y)
935%
(1y)
1385%
(3mo)

Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...

Assorted Chips

1,300 vol/mo
9999%+
(5y)
5%
(1y)
9999%+
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

Upfs

720 vol/mo
9999%+
(5y)
9999%+
(1y)
-21%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
108%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
198%
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Pulp Culture

140 vol/mo
9999%+
(5y)
9999%+
(1y)
587%
(3mo)

Pulp Culture is a resurging interest in pulp era aesthetics, stories, and collectibles driven by nostalgia, retro futurism, and a renewed...

Unreal Snacks

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
186%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
262%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...