Trends is free while in Beta

Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Gruns

110,000 vol/mo
9999%+
(5y)
206%
(1y)
38%
(3mo)

GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...

Hidock

1,900 vol/mo
9999%+
(5y)
112%
(1y)
15%
(3mo)

HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...

Daals

18,100 vol/mo
9297%
(5y)
55%
(1y)
9%
(3mo)

Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...

Wondercow

1,300 vol/mo
8091%
(5y)
9999%+
(1y)
9999%+
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Turkish Pasta

8,100 vol/mo
4559%
(5y)
-22%
(1y)
13%
(3mo)

Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...

Tinned Sardines

49,500 vol/mo
1615%
(5y)
202%
(1y)
59%
(3mo)

Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...

Seasoning Bomb

1,000 vol/mo
1237%
(5y)
103%
(1y)
-17%
(3mo)

Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...

1029%
(5y)
552%
(1y)
72%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

604%
(5y)
5%
(1y)
21%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

Soup Drops

4,400 vol/mo
544%
(5y)
-17%
(1y)
331%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

536%
(5y)
-3%
(1y)
6%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

301,000 vol/mo
529%
(5y)
3%
(1y)
11%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Date Bark

1,900 vol/mo
467%
(5y)
91%
(1y)
46%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

Malatang

74,000 vol/mo
452%
(5y)
61%
(1y)
5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Dye Free Candy

6,600 vol/mo
433%
(5y)
10%
(1y)
-37%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Tanghulu

74,000 vol/mo
397%
(5y)
-45%
(1y)
31%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

AMZChef

1,300 vol/mo
396%
(5y)
47%
(1y)
-4%
(3mo)

AMZCHEF is a brand of kitchen appliances, best known for slow/masticating juicers and other small home appliances sold primarily online a...

388%
(5y)
21%
(1y)
29%
(3mo)

Wheat straw plates are disposable dinnerware made from wheat straw fiber, offering an eco friendly alternative to plastic and foam plates...

Tissue Bread

390 vol/mo
373%
(5y)
31%
(1y)
75%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

Buldak Ramen

246,000 vol/mo
345%
(5y)
0%
(1y)
-6%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...

Tinned Fish

14,800 vol/mo
339%
(5y)
74%
(1y)
0%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

Beef Organs

3,600 vol/mo
333%
(5y)
53%
(1y)
15%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Burger Smasher

6,600 vol/mo
324%
(5y)
7%
(1y)
31%
(3mo)

Fishwife

60,500 vol/mo
317%
(5y)
134%
(1y)
34%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Marry Me Chicken

201,000 vol/mo
256%
(5y)
29%
(1y)
5%
(3mo)

Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...

Jar Vacuum Sealer

5,400 vol/mo
232%
(5y)
20%
(1y)
-50%
(3mo)

Jar vacuum sealer is a consumer hardware trend focusing on extending the shelf life of foods stored in canning jars by removing air and s...

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

228%
(5y)
19%
(1y)
21%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Canned Lychee

9,900 vol/mo
226%
(5y)
106%
(1y)
-1%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Kunafa

74,000 vol/mo
221%
(5y)
-4%
(1y)
12%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Sprout Living

1,900 vol/mo
200%
(5y)
51%
(1y)
41%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

195%
(5y)
117%
(1y)
24%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Sangak

2,900 vol/mo
188%
(5y)
380%
(1y)
-19%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Stuffed Bagels

1,900 vol/mo
188%
(5y)
43%
(1y)
-6%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Xiaolongbao

74,000 vol/mo
182%
(5y)
379%
(1y)
474%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

165%
(5y)
-6%
(1y)
30%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Bento Cake

12,100 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Ninja CREAMi

450,000 vol/mo
155%
(5y)
-6%
(1y)
5%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

Protein Bagel

27,100 vol/mo
154%
(5y)
28%
(1y)
54%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Insect Protein

590 vol/mo
149%
(5y)
114%
(1y)
77%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

139%
(5y)
47%
(1y)
37%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Venchi

49,500 vol/mo
133%
(5y)
3%
(1y)
-15%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Skyr Yogurt

22,200 vol/mo
128%
(5y)
35%
(1y)
57%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Smash Burger

673,000 vol/mo
128%
(5y)
18%
(1y)
23%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

Churro Cookies

2,400 vol/mo
127%
(5y)
-30%
(1y)
-45%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Yogurt Bowl

12,100 vol/mo
124%
(5y)
64%
(1y)
75%
(3mo)

Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...

Lychee Cream

50 vol/mo
123%
(5y)
153%
(1y)
106%
(3mo)

Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...

Unwashed Eggs

1,600 vol/mo
117%
(5y)
33%
(1y)
20%
(3mo)

Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...

AĂ¯oli

110,000 vol/mo
117%
(5y)
37%
(1y)
17%
(3mo)

AĂ¯oli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...

Lychee Syrup

4,400 vol/mo
117%
(5y)
37%
(1y)
40%
(3mo)

Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...

Protein Ice Cream

49,500 vol/mo
117%
(5y)
48%
(1y)
84%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

115%
(5y)
438%
(1y)
161%
(3mo)

The Portable Juicer trend reflects growing consumer demand for convenient, on the go healthy beverage preparation and fresh juice on dema...

Yogurt Bagel

2,900 vol/mo
114%
(5y)
3%
(1y)
65%
(3mo)

Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...