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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Gruns

110,000 vol/mo
9999%+
(5y)
206%
(1y)
38%
(3mo)

GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
92%
(1y)
-19%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Hidock

1,900 vol/mo
9999%+
(5y)
112%
(1y)
15%
(3mo)

HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...

Daals

18,100 vol/mo
9999%+
(5y)
95%
(1y)
109%
(3mo)

Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...

Matcha Gummies

480 vol/mo
4960%
(5y)
206%
(1y)
301%
(3mo)

Matcha Gummies are a wellness oriented snack that blends green tea matcha with gummy candy to deliver caffeine, antioxidants, and a perce...

Wondercow

1,000 vol/mo
4889%
(5y)
9999%+
(1y)
134%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Turkish Pasta

8,100 vol/mo
4559%
(5y)
-22%
(1y)
13%
(3mo)

Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...

Seasoning Bomb

1,000 vol/mo
1809%
(5y)
78%
(1y)
-4%
(3mo)

Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...

873%
(5y)
851%
(1y)
115%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

Swedish Candy

90,500 vol/mo
842%
(5y)
-7%
(1y)
-5%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

604%
(5y)
5%
(1y)
21%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

552%
(5y)
-13%
(1y)
-2%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

201,000 vol/mo
529%
(5y)
3%
(1y)
11%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Malatang

74,000 vol/mo
445%
(5y)
55%
(1y)
-5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Date Bark

1,600 vol/mo
429%
(5y)
96%
(1y)
27%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

Pistachio Butter

49,500 vol/mo
409%
(5y)
-28%
(1y)
-6%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Tanghulu

74,000 vol/mo
379%
(5y)
-35%
(1y)
21%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

Beef Organs

3,600 vol/mo
352%
(5y)
54%
(1y)
52%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Tissue Bread

390 vol/mo
352%
(5y)
68%
(1y)
111%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Buldak Ramen

246,000 vol/mo
345%
(5y)
0%
(1y)
-6%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...

345%
(5y)
9%
(1y)
126%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Tinned Fish

18,100 vol/mo
339%
(5y)
74%
(1y)
0%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

CocoaVia

3,600 vol/mo
332%
(5y)
111%
(1y)
57%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

Dye Free Candy

6,600 vol/mo
332%
(5y)
-2%
(1y)
-7%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Fishwife

60,500 vol/mo
317%
(5y)
134%
(1y)
34%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

289%
(5y)
22%
(1y)
10%
(3mo)

Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...

285%
(5y)
70%
(1y)
219%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

Pistachio Cream

110,000 vol/mo
251%
(5y)
-4%
(1y)
8%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

MadeGood

27,100 vol/mo
242%
(5y)
-20%
(1y)
16%
(3mo)

MadeGood is a brand known for allergen free snack products, particularly granola bars, marketed toward families and individuals seeking s...

Clean Simple Eats

110,000 vol/mo
241%
(5y)
1%
(1y)
57%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

233%
(5y)
44%
(1y)
109%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Sangak

3,600 vol/mo
233%
(5y)
255%
(1y)
33%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Kunafa

74,000 vol/mo
232%
(5y)
-12%
(1y)
-5%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

228%
(5y)
178%
(1y)
96%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Canned Lychee

9,900 vol/mo
226%
(5y)
106%
(1y)
-1%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Xiaolongbao

74,000 vol/mo
220%
(5y)
459%
(1y)
145%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Food Dyes

14,800 vol/mo
210%
(5y)
-33%
(1y)
8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

PlantYou

8,100 vol/mo
210%
(5y)
-13%
(1y)
73%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Pad Kra Pao

27,100 vol/mo
204%
(5y)
24%
(1y)
9%
(3mo)

Pad Kra Pao is a classic Thai stir fried basil and meat dish, widely recognized as a staple of Thai street and home cooking, with growing...

197%
(5y)
62%
(1y)
130%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Ceremonial Cacao

8,100 vol/mo
192%
(5y)
91%
(1y)
4%
(3mo)

Ceremonial cacao refers to the movement of using high quality, minimally processed cacao beans in rituals and wellness practices, emphasi...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Lychee Sugar

140 vol/mo
173%
(5y)
64%
(1y)
131%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Gluten-Free Pasta

74,000 vol/mo
172%
(5y)
76%
(1y)
54%
(3mo)

Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...

Cruffins

6,600 vol/mo
172%
(5y)
173%
(1y)
35%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Protein Yogurt

33,100 vol/mo
171%
(5y)
46%
(1y)
57%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Unreal Candy

27,100 vol/mo
168%
(5y)
28%
(1y)
18%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Stuffed Bagels

1,900 vol/mo
165%
(5y)
69%
(1y)
-33%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Pistachio Syrup

5,400 vol/mo
164%
(5y)
17%
(1y)
21%
(3mo)

Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...

High Protein Yogurt

74,000 vol/mo
164%
(5y)
46%
(1y)
55%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...

Bento Cake

9,900 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Protein Bagel

27,100 vol/mo
158%
(5y)
29%
(1y)
35%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Caffeine Gummies

2,900 vol/mo
157%
(5y)
46%
(1y)
113%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Ninja CREAMi

450,000 vol/mo
155%
(5y)
-6%
(1y)
5%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

Caffeine Gum

14,800 vol/mo
154%
(5y)
51%
(1y)
32%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

153%
(5y)
-5%
(1y)
14%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Protein Dal

720 vol/mo
150%
(5y)
48%
(1y)
35%
(3mo)

Protein Dal refers to the idea of leveraging dal (lentils and related pulses) as a significant plant based protein source, highlighting i...

Coffee Paste

480 vol/mo
139%
(5y)
151%
(1y)
92%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Protein Ice Cream

49,500 vol/mo
138%
(5y)
66%
(1y)
94%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

Tru Fru

165,000 vol/mo
133%
(5y)
-13%
(1y)
9%
(3mo)

TrĂ¼ FrĂƒÂ¼ (TrĂ¼ FrĂ¼) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Venchi

49,500 vol/mo
132%
(5y)
9%
(1y)
-11%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Protein Tortillas

5,400 vol/mo
132%
(5y)
48%
(1y)
77%
(3mo)

Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...

Skyr Yogurt

22,200 vol/mo
128%
(5y)
35%
(1y)
57%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Smash Burger

673,000 vol/mo
128%
(5y)
18%
(1y)
23%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

127%
(5y)
128%
(1y)
86%
(3mo)

Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...

Churro Cookies

2,400 vol/mo
127%
(5y)
-30%
(1y)
-45%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Unwashed Eggs

1,600 vol/mo
125%
(5y)
29%
(1y)
95%
(3mo)

Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...

Yogurt Bagel

2,900 vol/mo
125%
(5y)
-2%
(1y)
31%
(3mo)

Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...

Lychee Syrup

4,400 vol/mo
124%
(5y)
47%
(1y)
8%
(3mo)

Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...

Tahitian Vanilla

2,900 vol/mo
121%
(5y)
139%
(1y)
60%
(3mo)

Tahitian Vanilla is a agricultural product and luxury flavoring known for its distinct aroma and quality, sourced from Vanilla planifolia...

Shio Ramen

12,100 vol/mo
121%
(5y)
246%
(1y)
97%
(3mo)

Shio ramen is a traditional Japanese ramen variety featuring a pale, clear salt based broth, typically lighter and more delicate than mis...

Xylitol Gum

60,500 vol/mo
118%
(5y)
9%
(1y)
36%
(3mo)

Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...

Curry Cubes

2,900 vol/mo
117%
(5y)
22%
(1y)
-12%
(3mo)

Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...

Protein Chips

33,100 vol/mo
116%
(5y)
39%
(1y)
107%
(3mo)

Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...

Pasture Raised Eggs

60,500 vol/mo
112%
(5y)
-9%
(1y)
63%
(3mo)

Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...

Dried Yogurt

8,100 vol/mo
111%
(5y)
24%
(1y)
25%
(3mo)

Dried yogurt refers to yogurt or yogurt based products that have been dehydrated into a solid form, such as yogurt chips, yogurt powder, ...

Kasugai

1,600 vol/mo
110%
(5y)
88%
(1y)
16%
(3mo)

Kasugai is a name associated with a city in Japan (Kasugai City in Aichi Prefecture) and a popular fruit gummy brand produced by Kasugai ...

Protein Donut

9,900 vol/mo
110%
(5y)
93%
(1y)
107%
(3mo)

Protein Donut is a consumer trend at the intersection of fitness nutrition and indulgent treats, combining high protein formulations with...

Chili Crisp

49,500 vol/mo
109%
(5y)
18%
(1y)
19%
(3mo)

Chili crisp is a highly popular, versatile condiment that combines fried chili peppers, oil, and aromatics to create a crunchy, spicy top...

Lasagna Soup

135,000 vol/mo
103%
(5y)
23%
(1y)
-60%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...