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We surface rapidly growing trends in XXX before they take off.

Miracle Moo

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

3109%
(5y)
-21%
(1y)
28%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Marvis Toothpaste

74,000 vol/mo
866%
(5y)
-35%
(1y)
2%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

Colostrum Powder

9,900 vol/mo
594%
(5y)
-10%
(1y)
51%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

30-30-30

2,400 vol/mo
540%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

NAD Supplement

110,000 vol/mo
486%
(5y)
-12%
(1y)
-1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Quadrobics

9,900 vol/mo
409%
(5y)
-16%
(1y)
68%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

Armra

33,100 vol/mo
349%
(5y)
-36%
(1y)
-4%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Grounding Mat

40,500 vol/mo
332%
(5y)
-23%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

280%
(5y)
-19%
(1y)
0%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

233%
(5y)
31%
(1y)
94%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

Lenire

2,900 vol/mo
232%
(5y)
5%
(1y)
10%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

Joyous Ketamine

4,400 vol/mo
215%
(5y)
-3%
(1y)
-1%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

Boxing Machine

5,400 vol/mo
195%
(5y)
-18%
(1y)
-45%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Green Noise

49,500 vol/mo
159%
(5y)
11%
(1y)
6%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

157%
(5y)
-14%
(1y)
10%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

Carnivore Diet

201,000 vol/mo
153%
(5y)
-49%
(1y)
-12%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Supliful

8,100 vol/mo
140%
(5y)
32%
(1y)
-17%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Ozempic

823,000 vol/mo
128%
(5y)
-25%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Muscimol

6,600 vol/mo
109%
(5y)
-30%
(1y)
6%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Exscientia

880 vol/mo
103%
(5y)
9999%+
(1y)
92%
(3mo)

Exscientia is a, established company specializing in AI driven drug discovery and design, notable for pioneering automated medicinal chem...