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1609%
(5y)
-21%
(1y)
24%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

Miracle Moo

2,900 vol/mo
1568%
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

Marvis Toothpaste

74,000 vol/mo
895%
(5y)
-36%
(1y)
-2%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

Flewd

3,600 vol/mo
633%
(5y)
-17%
(1y)
-24%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

NAD Supplement

110,000 vol/mo
484%
(5y)
-16%
(1y)
1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Quadrobics

9,900 vol/mo
455%
(5y)
-15%
(1y)
51%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

30-30-30

2,400 vol/mo
327%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

Grounding Mat

40,500 vol/mo
313%
(5y)
-24%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Armra

33,100 vol/mo
263%
(5y)
-42%
(1y)
3%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Mewing

110,000 vol/mo
254%
(5y)
-60%
(1y)
-9%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

244%
(5y)
-20%
(1y)
-6%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

220%
(5y)
0%
(1y)
160%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Lenire

2,900 vol/mo
205%
(5y)
6%
(1y)
12%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

178%
(5y)
-14%
(1y)
6%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

Carnivore Diet

201,000 vol/mo
150%
(5y)
-50%
(1y)
-17%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

141%
(5y)
-28%
(1y)
-3%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Cytokinetics

8,100 vol/mo
115%
(5y)
46%
(1y)
-10%
(3mo)

BetterSleep

14,800 vol/mo
105%
(5y)
22%
(1y)
-13%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Ozempic

823,000 vol/mo
104%
(5y)
-22%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Knee Massager

9,900 vol/mo
96%
(5y)
58%
(1y)
-12%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Muscimol

6,600 vol/mo
95%
(5y)
-26%
(1y)
15%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

Athelas

5,400 vol/mo
94%
(5y)
-3%
(1y)
3%
(3mo)

Athelas is a, emergent player in remote patient monitoring and AI powered healthcare practice platforms, gaining attention for funding, p...

Nooro

3,600 vol/mo
91%
(5y)
-77%
(1y)
-47%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

5Strands

1,900 vol/mo
86%
(5y)
-31%
(1y)
22%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Candida Cleanse

14,800 vol/mo
82%
(5y)
-44%
(1y)
-1%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

80%
(5y)
-14%
(1y)
-3%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

L Lysine

74,000 vol/mo
72%
(5y)
-11%
(1y)
2%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

70%
(5y)
49%
(1y)
38%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

68%
(5y)
-3%
(1y)
-9%
(3mo)

Dexamethasone ear drops are a corticosteroid based otic solution used to reduce inflammation and swelling in ear conditions such as otiti...

Lung Detox

18,100 vol/mo
65%
(5y)
4%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

EMS Foot Massager

3,600 vol/mo
63%
(5y)
17%
(1y)
47%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Mullein

165,000 vol/mo
62%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

58%
(5y)
-50%
(1y)
-16%
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

StretchLab

135,000 vol/mo
57%
(5y)
2%
(1y)
-9%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

44%
(5y)
-6%
(1y)
38%
(3mo)

Adult Autism Diagnosis refers to the recognition, evaluation, and formal diagnosis of autism spectrum disorder in adults, a topic that ha...

Nutrafol

450,000 vol/mo
43%
(5y)
-2%
(1y)
-2%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

Viome

18,100 vol/mo
39%
(5y)
-9%
(1y)
-12%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Stimming

60,500 vol/mo
38%
(5y)
-10%
(1y)
0%
(3mo)

Stimming refers to self stimulatory behaviors commonly observed in autistic individuals, such as repetitive rocking, hand flapping, or re...

Carrot Fertility

14,800 vol/mo
38%
(5y)
-31%
(1y)
1%
(3mo)

Starkey

12,100 vol/mo
34%
(5y)
-36%
(1y)
0%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...

32%
(5y)
-7%
(1y)
8%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...

Phenotypes

110,000 vol/mo
32%
(5y)
3%
(1y)
23%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Kindbody

22,200 vol/mo
32%
(5y)
-5%
(1y)
-3%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

Lion's Mane

165,000 vol/mo
31%
(5y)
-14%
(1y)
20%
(3mo)

THC-P

27,100 vol/mo
30%
(5y)
5%
(1y)
5%
(3mo)

THC P is a highly potent cannabinoid identified in recent years as a heavier acting analog of THC. It has entered niche consumer markets ...

Optum Rx

301,000 vol/mo
29%
(5y)
-7%
(1y)
-11%
(3mo)

Optum Rx is a prominent pharmacy benefits management (PBM) and part of UnitedHealth Group, focusing on pharmaceutical benefits, mail orde...

Microdose Mushroom

18,100 vol/mo
27%
(5y)
-11%
(1y)
8%
(3mo)

Microdose Mushroom refers to the practice of consuming very small, sub perceptual amounts of psilocybin containing mushrooms to potential...

Cycle Syncing

8,100 vol/mo
26%
(5y)
-8%
(1y)
7%
(3mo)

Cycle syncing is a wellness and feminine health trend urging people to align diet, exercise, and lifestyle with the phases of the menstru...

Mushroom Microdose

18,100 vol/mo
26%
(5y)
-10%
(1y)
4%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

24%
(5y)
3%
(1y)
15%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

24%
(5y)
69%
(1y)
534%
(3mo)

Primal Harvest

9,900 vol/mo
23%
(5y)
-2%
(1y)
44%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Sober Curious

2,900 vol/mo
22%
(5y)
-19%
(1y)
38%
(3mo)

Douche Bag

60,500 vol/mo
20%
(5y)
-6%
(1y)
7%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Proov

1,900 vol/mo
18%
(5y)
-2%
(1y)
22%
(3mo)
17%
(5y)
-23%
(1y)
4%
(3mo)

Postural Orthostatic Tachycardia Syndrome (POTS) is a autonomic nervous system disorder defined by an excessive heart rate increase on st...

Grip Strengthener

27,100 vol/mo
16%
(5y)
5%
(1y)
33%
(3mo)

Grip Strengthener refers to devices and methods used to increase hand and forearm strength, popular in fitness, rehabilitation, and athle...