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We surface rapidly growing trends in health before they take off.

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Medical Tape

22,200 vol/mo
31%
(5y)
33%
(1y)
18%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Ginger Supplement

12,100 vol/mo
31%
(5y)
30%
(1y)
30%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Alpha GPC

33,100 vol/mo
30%
(5y)
43%
(1y)
45%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Optum Rx

301,000 vol/mo
30%
(5y)
-7%
(1y)
-12%
(3mo)

Optum Rx is a prominent pharmacy benefits management (PBM) and part of UnitedHealth Group, focusing on pharmaceutical benefits, mail orde...

Neuropathic Pain

27,100 vol/mo
30%
(5y)
75%
(1y)
38%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

Psilocin

14,800 vol/mo
30%
(5y)
44%
(1y)
34%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

Burnout

12,100 vol/mo
30%
(5y)
49%
(1y)
62%
(3mo)

Burnout is a well established syndrome characterized by chronic workplace stress that has not been successfully managed, leading to emoti...

Hair Gummies

2,400 vol/mo
30%
(5y)
43%
(1y)
17%
(3mo)

Hair Gummies refer to dietary supplement gummies marketed to support hair health, thickness, and growth, often containing biotin, collage...

Compression Gloves

12,100 vol/mo
30%
(5y)
38%
(1y)
44%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

Testosterone

301,000 vol/mo
30%
(5y)
21%
(1y)
23%
(3mo)

Testosterone is a and longstanding topic that has gained renewed attention in health, aging, fertility, and wellness discussions, includi...

Garlic Supplement

18,100 vol/mo
30%
(5y)
88%
(1y)
58%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Digestive Enzyme

90,500 vol/mo
30%
(5y)
13%
(1y)
44%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

BugMD

18,100 vol/mo
30%
(5y)
8%
(1y)
15%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Invisalign

450,000 vol/mo
30%
(5y)
47%
(1y)
12%
(3mo)

Invisalign is a, widely recognized orthodontic brand that popularized clear, removable aligners as an alternative to traditional braces. ...

Citrulline

33,100 vol/mo
29%
(5y)
49%
(1y)
47%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Pelvic Wand

8,100 vol/mo
29%
(5y)
39%
(1y)
3%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Massage Ball

9,900 vol/mo
29%
(5y)
69%
(1y)
93%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

Aphantasia

110,000 vol/mo
29%
(5y)
4%
(1y)
-10%
(3mo)

Aphantasia is a cognitive condition in which individuals cannot form mental visual images. It has gained increasing attention in psycholo...

Phenotypes

90,500 vol/mo
29%
(5y)
1%
(1y)
46%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Collagen

246,000 vol/mo
29%
(5y)
37%
(1y)
57%
(3mo)

Collagen is a long established biomolecule whose consumer demand as a dietary supplement and ingredient in foods, beverages, and skincare...

Ice Barrel

4,400 vol/mo
29%
(5y)
62%
(1y)
115%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

29%
(5y)
17%
(1y)
28%
(3mo)

Joint supplements for dogs represent a well established segment in pet health, driven by owner concern for mobility and aging pets, suppo...

Hypertrophy

110,000 vol/mo
28%
(5y)
36%
(1y)
48%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

IQVIA

60,500 vol/mo
28%
(5y)
35%
(1y)
48%
(3mo)

IQVIA is a, established global health information and clinical research company that provides data analytics, technology solutions, and c...

Bilirubin Test

3,600 vol/mo
28%
(5y)
6%
(1y)
6%
(3mo)

Bilirubin Test is a well established clinical laboratory test measuring bilirubin levels in blood to assess liver function, hemolysis, an...

Microdose Mushroom

18,100 vol/mo
28%
(5y)
-13%
(1y)
0%
(3mo)

Microdose Mushroom refers to the practice of consuming very small, sub perceptual amounts of psilocybin containing mushrooms to potential...

Feeli

33,100 vol/mo
28%
(5y)
14%
(1y)
13%
(3mo)

Feeli is a French telemedicine platform offering on demand online medical consultations without appointments, expanding digital primary c...

Allergen

22,200 vol/mo
28%
(5y)
16%
(1y)
14%
(3mo)

Allergen refers to any substance capable of triggering an allergic reaction. The topic encompasses allergen biology, diagnosis, immunothe...

Wellue

1,300 vol/mo
28%
(5y)
75%
(1y)
73%
(3mo)

Wellue is a consumer health device brand known for portable health monitoring tools such as pulse oximeters and sleep/electrocardiogram a...

Vitamin D3

135,000 vol/mo
28%
(5y)
15%
(1y)
16%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Nurse Burnout

4,400 vol/mo
28%
(5y)
48%
(1y)
27%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Riboflavin

74,000 vol/mo
28%
(5y)
15%
(1y)
34%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

Joint Supplements

14,800 vol/mo
28%
(5y)
37%
(1y)
24%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

NeilMed

22,200 vol/mo
28%
(5y)
28%
(1y)
63%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

Water Chiller

5,400 vol/mo
28%
(5y)
8%
(1y)
17%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

Magnesium Oxide

135,000 vol/mo
27%
(5y)
17%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

SonderMind

49,500 vol/mo
27%
(5y)
29%
(1y)
-3%
(3mo)

SonderMind is a US based digital mental health platform that connects patients with licensed therapists and providers, reflecting a broad...

Love Wellness

18,100 vol/mo
27%
(5y)
52%
(1y)
89%
(3mo)

Love Wellness is a consumer health brand focused on vaginal and intimate wellness products, including supplements, skincare, and hygiene ...

Hearing Aid App

2,900 vol/mo
27%
(5y)
37%
(1y)
-7%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Scales for Weight

40,500 vol/mo
27%
(5y)
60%
(1y)
44%
(3mo)

Scales for Weight are traditional measurement devices widely used to track body weight, body composition, and health metrics. The topic r...

Prehab

3,600 vol/mo
27%
(5y)
6%
(1y)
28%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

UTI Drink

1,300 vol/mo
27%
(5y)
15%
(1y)
-2%
(3mo)

UTI Drink is a consumer health trend centered on beverage and dissolved supplement products aimed at urinary tract health and UTI prevent...

Gorilla Mind

49,500 vol/mo
26%
(5y)
52%
(1y)
73%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
50%
(1y)
62%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Anticoagulant

40,500 vol/mo
26%
(5y)
31%
(1y)
44%
(3mo)

Anticoagulants are a, established category of medicines used to prevent and treat thrombosis, with rising adoption of direct oral anticoa...

Mindfulness

74,000 vol/mo
26%
(5y)
59%
(1y)
70%
(3mo)

Mindfulness is a well established practice focused on present make awareness and nonjudgmental attention. In trending discussions, it is ...

Waking Up

60,500 vol/mo
26%
(5y)
14%
(1y)
5%
(3mo)

Waking Up is a topic centered on mindfulness and awareness practices, popularized by meditation apps and philosophical explorations of co...

HMB

22,200 vol/mo
26%
(5y)
13%
(1y)
50%
(3mo)

HMB (beta hydroxy beta methylbutyrate) is a dietary supplement studied for muscle protein synthesis, strength, and recovery; it has estab...

PPL Split

5,400 vol/mo
26%
(5y)
32%
(1y)
14%
(3mo)

PPL Split refers to a Push Pull Legs workout program structure widely used in fitness and bodybuilding communities to organize training a...

Wysa

5,400 vol/mo
25%
(5y)
33%
(1y)
41%
(3mo)

Wysa is a AI driven mental health coaching and self care platform that uses conversational AI and human support to help users manage stre...

Cpap Chin Strap

8,100 vol/mo
25%
(5y)
14%
(1y)
2%
(3mo)

CPAP chin strap is a, established accessory used to improve CPAP therapy by preventing mouth leaks and maintaining a sealed airway for us...

Collagen Gummies

8,100 vol/mo
25%
(5y)
21%
(1y)
50%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Phosphatidylserine

40,500 vol/mo
25%
(5y)
54%
(1y)
47%
(3mo)

Phosphatidylserine is a dietary supplement ingredient marketed for cognitive support, stress management, and aging related brain health, ...

Postnatal Vitamins

18,100 vol/mo
25%
(5y)
4%
(1y)
9%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Sober Curious

2,900 vol/mo
25%
(5y)
-24%
(1y)
14%
(3mo)

Sober Curious is a lifestyle and consumer trend where individuals consciously reduce or abstain from alcohol, seeking healthier, mindful,...