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We surface rapidly growing trends in health before they take off.

892%
(5y)
21%
(1y)
21%
(3mo)

Shilajit Supplements refer to capsule, powder, or resin products derived from a mineral rich Ayurvedic resin traditionally used in South ...

Piccalio

3,600 vol/mo
811%
(5y)
26%
(1y)
2%
(3mo)

Piccalio is a U.S. based company evolving from a wooden toy maker into a kids’ furniture and playroom product brand, focusing on wooden...

Fodzyme

14,800 vol/mo
770%
(5y)
38%
(1y)
-3%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

Flewd

3,600 vol/mo
765%
(5y)
-19%
(1y)
6%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

643%
(5y)
81%
(1y)
7%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

Inito

14,800 vol/mo
590%
(5y)
51%
(1y)
15%
(3mo)

Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...

MacroFactor

14,800 vol/mo
564%
(5y)
80%
(1y)
2%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

Everyday Dose

90,500 vol/mo
499%
(5y)
45%
(1y)
-2%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

Nasal Stick

6,600 vol/mo
495%
(5y)
31%
(1y)
63%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Cold Plunge Sauna

6,600 vol/mo
460%
(5y)
35%
(1y)
0%
(3mo)

Cold Plunge Sauna is a wellness trend combining cold plunge immersion with sauna therapy, marketed for benefits such as improved recovery...

Bravenly

40,500 vol/mo
443%
(5y)
45%
(1y)
9%
(3mo)

Bravenly is a health and wellness brand operating as a direct selling MLM style company, recently gaining visibility with large scale con...

Methylene Blue

450,000 vol/mo
414%
(5y)
62%
(1y)
8%
(3mo)

Methylene Blue is a long established chemical dye that has recently drawn renewed attention for potential medical and cognitive applicati...

Grow Therapy

135,000 vol/mo
407%
(5y)
49%
(1y)
12%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

THCA

90,500 vol/mo
404%
(5y)
8%
(1y)
0%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

Armra Colostrum

74,000 vol/mo
397%
(5y)
-42%
(1y)
19%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

387%
(5y)
12%
(1y)
25%
(3mo)

Lion's Mane Gummies are a popular supplement product that combines the medicinal mushroom Lion's Mane with flavored gummy formats, market...

Fatty15

9,900 vol/mo
377%
(5y)
56%
(1y)
4%
(3mo)

Fatty15 is a consumer focused supplement that markets C15:0 pentadecanoic acid as an essential fatty acid purported to support metabolic,...

Satisfy Running

18,100 vol/mo
346%
(5y)
53%
(1y)
4%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

Scar Tape

18,100 vol/mo
328%
(5y)
41%
(1y)
36%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Mushroom Gummies

40,500 vol/mo
312%
(5y)
0%
(1y)
28%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

Oura

110,000 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

L Reuteri

27,100 vol/mo
292%
(5y)
38%
(1y)
19%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Prenuvo

49,500 vol/mo
282%
(5y)
34%
(1y)
3%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

Senolytic

4,400 vol/mo
279%
(5y)
66%
(1y)
57%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Ideaya

1,600 vol/mo
267%
(5y)
76%
(1y)
39%
(3mo)

Ideaya Therapeutics is a biotechnology company focused on precision oncology by exploiting synthetic lethality in cancer. The topic repre...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Cornbread Hemp

3,600 vol/mo
250%
(5y)
45%
(1y)
-21%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Red Light Wand

2,400 vol/mo
249%
(5y)
21%
(1y)
5%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Menopause HRT

2,400 vol/mo
247%
(5y)
68%
(1y)
6%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

245%
(5y)
10%
(1y)
13%
(3mo)

Grounding benefits describe the health and wellness concept that direct contact with the Earth's surface (earthing/grounding) can improve...

Ceribell

8,100 vol/mo
236%
(5y)
19%
(1y)
39%
(3mo)

Ceribell is a medical technology company that develops rapid, bedside EEG systems to quickly diagnose seizures and monitor brain activity...

Nasal Strip

22,200 vol/mo
233%
(5y)
48%
(1y)
44%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

ARFID

246,000 vol/mo
229%
(5y)
6%
(1y)
0%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Elmex

880 vol/mo
228%
(5y)
82%
(1y)
69%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

WellBe

40,500 vol/mo
226%
(5y)
18%
(1y)
19%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Heated Eye Mask

8,100 vol/mo
222%
(5y)
87%
(1y)
37%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

Optase

8,100 vol/mo
219%
(5y)
45%
(1y)
3%
(3mo)

Optase is a brand focused on preservative free dry eye relief products, including glycerin based drops and MGD/Intense formulations, with...

217%
(5y)
61%
(1y)
21%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

Moringa Capsules

1,600 vol/mo
216%
(5y)
8%
(1y)
14%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

Semaglutide

450,000 vol/mo
209%
(5y)
-16%
(1y)
21%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

Breathing Trainer

1,900 vol/mo
204%
(5y)
34%
(1y)
83%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

199%
(5y)
12%
(1y)
11%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

194%
(5y)
65%
(1y)
59%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Sleep Tape

4,400 vol/mo
194%
(5y)
-1%
(1y)
47%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
193%
(5y)
79%
(1y)
12%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Loop Earplugs

135,000 vol/mo
191%
(5y)
10%
(1y)
-7%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Migraine Mask

2,900 vol/mo
189%
(5y)
44%
(1y)
-5%
(3mo)

Migraine masks are gaining attention as a non pharmacological relief option combining cooling/heating therapy with wearable comfort.

Rest Sheets

3,600 vol/mo
186%
(5y)
61%
(1y)
8%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

186%
(5y)
39%
(1y)
7%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

AHCC Supplement

12,100 vol/mo
186%
(5y)
28%
(1y)
-3%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Shilajit

246,000 vol/mo
185%
(5y)
-17%
(1y)
19%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

AG1

201,000 vol/mo
179%
(5y)
-14%
(1y)
36%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Capital Rx

14,800 vol/mo
179%
(5y)
88%
(1y)
52%
(3mo)

Capital Rx is a, modern pharmacy benefits manager (PBM) and healthcare technology company aiming to transform drug benefit management thr...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Cymbiotika

60,500 vol/mo
174%
(5y)
27%
(1y)
16%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

Talkiatry

49,500 vol/mo
171%
(5y)
66%
(1y)
11%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

Natural Cycles

33,100 vol/mo
171%
(5y)
32%
(1y)
3%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.