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We surface rapidly growing trends in health before they take off.

Fodzyme

14,800 vol/mo
803%
(5y)
26%
(1y)
-6%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

MacroFactor

14,800 vol/mo
536%
(5y)
73%
(1y)
-5%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

Nasal Stick

6,600 vol/mo
506%
(5y)
22%
(1y)
71%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Pilates Princess

3,600 vol/mo
501%
(5y)
22%
(1y)
7%
(3mo)

Walking Pad

246,000 vol/mo
480%
(5y)
48%
(1y)
24%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Bravenly

40,500 vol/mo
447%
(5y)
44%
(1y)
11%
(3mo)

Everyday Dose

90,500 vol/mo
439%
(5y)
38%
(1y)
-6%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

434%
(5y)
98%
(1y)
57%
(3mo)

Loneliness Epidemic refers to the growing prevalence of chronic loneliness and social isolation in modern societies, with widespread reco...

Cold Plunge Sauna

6,600 vol/mo
434%
(5y)
36%
(1y)
-2%
(3mo)

Cold Plunge Sauna is a wellness trend combining cold plunge immersion with sauna therapy, marketed for benefits such as improved recovery...

Methylene Blue

450,000 vol/mo
416%
(5y)
46%
(1y)
7%
(3mo)

Methylene Blue is a long established chemical dye that has recently drawn renewed attention for potential medical and cognitive applicati...

THCA

90,500 vol/mo
390%
(5y)
6%
(1y)
4%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

Grow Therapy

135,000 vol/mo
388%
(5y)
51%
(1y)
13%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Pilates Socks

49,500 vol/mo
331%
(5y)
43%
(1y)
-13%
(3mo)

Oura

110,000 vol/mo
320%
(5y)
75%
(1y)
-24%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Mushroom Gummies

40,500 vol/mo
298%
(5y)
0%
(1y)
36%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

L Reuteri

27,100 vol/mo
286%
(5y)
35%
(1y)
23%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Magnesium Spray

33,100 vol/mo
281%
(5y)
11%
(1y)
100%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Senolytic

4,400 vol/mo
274%
(5y)
72%
(1y)
29%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Red Light Therapy

368,000 vol/mo
270%
(5y)
77%
(1y)
3%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Grounding Bed

1,000 vol/mo
268%
(5y)
-12%
(1y)
17%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Red Light Wand

2,400 vol/mo
265%
(5y)
55%
(1y)
74%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Elmex

880 vol/mo
258%
(5y)
79%
(1y)
86%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

Menopause HRT

2,400 vol/mo
249%
(5y)
67%
(1y)
26%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

Moringa Capsules

1,600 vol/mo
239%
(5y)
11%
(1y)
76%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

Mindful Work

260 vol/mo
220%
(5y)
37%
(1y)
23%
(3mo)

Mindful Work refers to integrating mindfulness practices into the workplace to improve focus, well being, collaboration, and productivity...

219%
(5y)
13%
(1y)
-4%
(3mo)

Grounding benefits describe the health and wellness concept that direct contact with the Earth's surface (earthing/grounding) can improve...

Exosomes

33,100 vol/mo
218%
(5y)
75%
(1y)
27%
(3mo)

Prenuvo

49,500 vol/mo
210%
(5y)
27%
(1y)
-9%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Semaglutide

450,000 vol/mo
198%
(5y)
-16%
(1y)
16%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Sleep Tape

4,400 vol/mo
195%
(5y)
-1%
(1y)
52%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
194%
(5y)
81%
(1y)
15%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)
185%
(5y)
38%
(1y)
15%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

183%
(5y)
100%
(1y)
87%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Boxing Machine

5,400 vol/mo
182%
(5y)
8%
(1y)
-33%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

Joyous Ketamine

4,400 vol/mo
180%
(5y)
18%
(1y)
4%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

Migraine Cap

9,900 vol/mo
179%
(5y)
75%
(1y)
25%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

Helpt

590 vol/mo
176%
(5y)
14%
(1y)
-3%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

WellBe

40,500 vol/mo
174%
(5y)
15%
(1y)
25%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Natural Cycles

33,100 vol/mo
171%
(5y)
34%
(1y)
1%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

Shilajit

246,000 vol/mo
170%
(5y)
-16%
(1y)
12%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

Talkiatry

49,500 vol/mo
161%
(5y)
69%
(1y)
10%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

Portable Sauna

40,500 vol/mo
154%
(5y)
75%
(1y)
44%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Manta Sleep

8,100 vol/mo
153%
(5y)
57%
(1y)
28%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

Hiyo

22,200 vol/mo
153%
(5y)
43%
(1y)
-2%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

Maropitant

12,100 vol/mo
151%
(5y)
40%
(1y)
16%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Eight Sleep

201,000 vol/mo
150%
(5y)
-1%
(1y)
19%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Pilates Reformer

110,000 vol/mo
148%
(5y)
33%
(1y)
7%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Ashwagandha Drink

1,900 vol/mo
143%
(5y)
32%
(1y)
57%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Vaginal Probiotics

49,500 vol/mo
140%
(5y)
13%
(1y)
21%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

AG1

201,000 vol/mo
138%
(5y)
-10%
(1y)
5%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Healthy Horizons

2,400 vol/mo
135%
(5y)
23%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

Included Health

27,100 vol/mo
134%
(5y)
88%
(1y)
6%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
6%
(1y)
39%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

133%
(5y)
38%
(1y)
24%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Masseters

40,500 vol/mo
133%
(5y)
10%
(1y)
-20%
(3mo)

Masseters refer to the jaw muscles responsible for chewing; the topic has gained attention in health, aesthetics, and dental wellness dis...

DPDR

22,200 vol/mo
130%
(5y)
-11%
(1y)
18%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

123%
(5y)
55%
(1y)
36%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Oregano Oil

90,500 vol/mo
120%
(5y)
41%
(1y)
-4%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Somatic Healing

5,400 vol/mo
120%
(5y)
27%
(1y)
13%
(3mo)

Somatic healing is a approach that emphasizes body based interventions to release trauma, regulate the nervous system, and foster integra...

118%
(5y)
-9%
(1y)
19%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

CoQ10 Supplement

74,000 vol/mo
118%
(5y)
84%
(1y)
9%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

118%
(5y)
-2%
(1y)
5%
(3mo)

Gender affirming care encompasses medical, mental health, and social support services for transgender and non binary individuals, includi...

Mounjaro

823,000 vol/mo
116%
(5y)
11%
(1y)
4%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Sleep Divorce

2,400 vol/mo
115%
(5y)
95%
(1y)
41%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Rucking

33,100 vol/mo
113%
(5y)
-1%
(1y)
17%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

Tazarotene

27,100 vol/mo
109%
(5y)
42%
(1y)
32%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Pilates Machine

40,500 vol/mo
107%
(5y)
14%
(1y)
23%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Alma Therapy

12,100 vol/mo
106%
(5y)
16%
(1y)
26%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Cocofloss

33,100 vol/mo
104%
(5y)
14%
(1y)
44%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Full Body Scan

12,100 vol/mo
101%
(5y)
22%
(1y)
5%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...

NimbleRx

8,100 vol/mo
101%
(5y)
23%
(1y)
22%
(3mo)

NimbleRx is a health tech/pharmacy platform that enables online prescription management and delivery for pharmacies and patients, positio...

Magnesium Supplement

246,000 vol/mo
100%
(5y)
85%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

Her Package

590 vol/mo
100%
(5y)
61%
(1y)
52%
(3mo)

ADHD Coaching

9,900 vol/mo
99%
(5y)
86%
(1y)
16%
(3mo)

ADHD Coaching is a professional service focused on helping individuals with Attention Deficit/Hyperactivity Disorder develop strategies f...

Therabody

49,500 vol/mo
98%
(5y)
65%
(1y)
0%
(3mo)

Ketamine Therapy

110,000 vol/mo
98%
(5y)
25%
(1y)
15%
(3mo)

Ketamine Therapy is a recognized medical and wellness trend involving the use of ketamine as a treatment for mood disorders, chronic pain...

97%
(5y)
29%
(1y)
29%
(3mo)

Mental Wellbeing

1,000 vol/mo
96%
(5y)
90%
(1y)
35%
(3mo)

Mental wellbeing has become a prominent societal and business focus, driven by rising awareness of stress, burnout, and the importance of...

94%
(5y)
64%
(1y)
88%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

93%
(5y)
94%
(1y)
9%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

92%
(5y)
66%
(1y)
51%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

92%
(5y)
88%
(1y)
-8%
(3mo)

Dental Bonding

22,200 vol/mo
91%
(5y)
74%
(1y)
10%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

Detox Supplement

6,600 vol/mo
91%
(5y)
72%
(1y)
100%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Biohacking

18,100 vol/mo
91%
(5y)
43%
(1y)
37%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

SNRIs

40,500 vol/mo
90%
(5y)
60%
(1y)
13%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

Levels Health

2,400 vol/mo
90%
(5y)
66%
(1y)
17%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

90%
(5y)
21%
(1y)
65%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

cfDNA

1,900 vol/mo
89%
(5y)
62%
(1y)
29%
(3mo)

At Home STI Test

60,500 vol/mo
89%
(5y)
11%
(1y)
4%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

ME/CFS

60,500 vol/mo
87%
(5y)
100%
(1y)
21%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
28%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Haleon

12,100 vol/mo
85%
(5y)
33%
(1y)
23%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Immunity Shots

27,100 vol/mo
84%
(5y)
22%
(1y)
-24%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Good Ritual

70 vol/mo
84%
(5y)
64%
(1y)
14%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

Brain Health

8,100 vol/mo
84%
(5y)
75%
(1y)
25%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

82%
(5y)
20%
(1y)
19%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

80%
(5y)
55%
(1y)
42%
(3mo)

Key Nutrients

1,900 vol/mo
79%
(5y)
40%
(1y)
46%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Parachute Health

27,100 vol/mo
79%
(5y)
27%
(1y)
42%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

Sarcopenia

74,000 vol/mo
79%
(5y)
61%
(1y)
20%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

78%
(5y)
63%
(1y)
-34%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

L-methylfolate

33,100 vol/mo
78%
(5y)
32%
(1y)
63%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

76%
(5y)
89%
(1y)
41%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

Remote Healthcare

1,000 vol/mo
76%
(5y)
67%
(1y)
28%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...