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We surface rapidly growing trends in health before they take off.

9999%+
(5y)
67%
(1y)
26%
(3mo)

Beef Organ Supplement refers to dietary supplements incorporating organ meats (typically liver, heart, kidney) from cattle, marketed to p...

Shilajit Gummies

27,100 vol/mo
9999%+
(5y)
10%
(1y)
44%
(3mo)

Shilajit Gummies are a nutraceutical product that blends Ayurvedic Shilajit resin with a gummy form to create a convenient, tasty supplem...

Nobs Toothpaste

12,100 vol/mo
9999%+
(5y)
-26%
(1y)
60%
(3mo)

NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...

True Sea Moss

33,100 vol/mo
9999%+
(5y)
138%
(1y)
-8%
(3mo)

True Sea Moss refers to a branded sea moss gel/product line that has gained attention in wellness circles, with active consumer reviews a...

Serene Herbs

14,800 vol/mo
9999%+
(5y)
117%
(1y)
120%
(3mo)

Serene Herbs is a wellness brand specializing in herbal, plant based supplements with a growing online presence and media coverage, inclu...

PDRN

33,100 vol/mo
9999%+
(5y)
829%
(1y)
59%
(3mo)

PDRN (polydeoxyribonucleotide) is a regenerative medicine and dermatology related substance used for tissue repair, wound healing, and an...

Othership

18,100 vol/mo
9999%+
(5y)
37%
(1y)
-6%
(3mo)

Othership is a trend centered on immersive wellness experiences (sauna, ice bath, breathwork) and, in a separate thread, a workplace tech...

Ultrahuman

22,200 vol/mo
9999%+
(5y)
9%
(1y)
-24%
(3mo)

Ultrahuman is a health tech company known for its wearable products and digital health platform focused on metabolic measurement and fitn...

9266%
(5y)
685%
(1y)
70%
(3mo)

Health Tracking Ring is a category of wearable rings (notably Oura Ring and Ringconn) designed to monitor biometrics (sleep, heart rate, ...

Peptide Stack

880 vol/mo
7856%
(5y)
1362%
(1y)
125%
(3mo)

Peptide Stack refers to the practice of combining multiple bioactive peptides to enhance recovery, performance, or healing outcomes. It s...

Depuffing Wand

1,300 vol/mo
6853%
(5y)
179%
(1y)
-31%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

Retatrutide

301,000 vol/mo
6448%
(5y)
934%
(1y)
91%
(3mo)

Retatrutide is a therapeutic candidate, a once weekly triple agonist targeting GLP 1, GIP, and glucagon receptors, being developed by Eli...

Based Bodyworks

90,500 vol/mo
5861%
(5y)
118%
(1y)
6%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

5462%
(5y)
1357%
(1y)
45%
(3mo)

Social Media Therapy is the practice of addressing the mental health impacts of social media use, including anxiety, envy, addiction, dig...

Truemed

22,200 vol/mo
4056%
(5y)
102%
(1y)
28%
(3mo)

Truemed is a wellness/health platform focused on HSA/FSA eligible products and lifestyle interventions, led by notable proponents and att...

3922%
(5y)
78%
(1y)
183%
(3mo)

Under Desk Elliptical Machine refers to compact pedal based exercise devices designed to be used while seated at a desk, enabling low imp...

Dopamine Menu

6,600 vol/mo
3767%
(5y)
26%
(1y)
42%
(3mo)

Dopamine Menu is a, discussable trend where individuals create a personal list of activities to trigger dopamine release and improve moti...

Wolverine Peptide

12,100 vol/mo
3579%
(5y)
1219%
(1y)
119%
(3mo)

Wolverine peptide refers to a regenerative peptide stack commonly combining BPC 157 and TB 500 (Thymosin Beta 4 fragment) used in researc...

AI Therapy

18,100 vol/mo
3452%
(5y)
883%
(1y)
28%
(3mo)

AI Therapy refers to the use of artificial intelligence driven tools, chatbots, and data driven platforms to provide mental health suppor...

Joyspring

8,100 vol/mo
3356%
(5y)
350%
(1y)
8%
(3mo)

JoySpring is a U.S. based consumer wellness brand specializing in natural liquid vitamins and supplements for children and families, focu...

3335%
(5y)
29%
(1y)
70%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

Ada AI

1,000 vol/mo
2831%
(5y)
718%
(1y)
36%
(3mo)

Ada AI refers to the use of artificial intelligence under the brand or concept name Ada, commonly associated with AI powered health sympt...

Midi Health

60,500 vol/mo
2708%
(5y)
185%
(1y)
41%
(3mo)

Midi Health is a telehealth company focused on midlife women’s health, particularly perimenopause and menopause, offering insurance cov...

2630%
(5y)
71%
(1y)
-13%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

2570%
(5y)
238%
(1y)
123%
(3mo)

Glucagon Like Peptide 1 (GLP 1) refers to a class of incretin hormones and corresponding receptor agonist drugs used to treat type 2 diab...

Suri Toothbrush

14,800 vol/mo
2481%
(5y)
51%
(1y)
4%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

2415%
(5y)
48%
(1y)
243%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

Grounding Blanket

4,400 vol/mo
2135%
(5y)
-40%
(1y)
-10%
(3mo)

Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...

THCA Gummies

2,900 vol/mo
2097%
(5y)
11%
(1y)
-11%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

2094%
(5y)
364%
(1y)
157%
(3mo)

Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...

Rucking Vest

5,400 vol/mo
2054%
(5y)
23%
(1y)
2%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

2046%
(5y)
46%
(1y)
671%
(3mo)

Himalayan Shilajit Resin is a traditional mineral rich substance derived from the Himalayan rocks, marketed widely as a dietary supplemen...

1982%
(5y)
923%
(1y)
96%
(3mo)

Social prescribing is a healthcare approach that connects patients with non clinical community services to improve health and well being,...

1936%
(5y)
173%
(1y)
60%
(3mo)

Creatine Chews are a flavored, chewable form of creatine supplements designed for convenient, tastier dosing compared to traditional powd...

AI in Medicine

3,600 vol/mo
1821%
(5y)
663%
(1y)
49%
(3mo)

AI in Medicine is the application of artificial intelligence technologies to clinical decision support, diagnostics, imaging, drug discov...

1773%
(5y)
-25%
(1y)
-2%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

Organ Supplement

1,300 vol/mo
1751%
(5y)
73%
(1y)
85%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

1691%
(5y)
381%
(1y)
71%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Allara Health

8,100 vol/mo
1647%
(5y)
81%
(1y)
20%
(3mo)

Allara Health is a digital health platform focused on women's health, particularly PCOS, providing telemedicine based assessment, care pl...

Creatine Gummies

74,000 vol/mo
1584%
(5y)
124%
(1y)
73%
(3mo)

Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...

1487%
(5y)
35%
(1y)
24%
(3mo)

Hypochlorous acid spray is a disinfectant and sanitizer product that uses hypochlorous acid to kill bacteria and viruses; it has gained v...

Commure

8,100 vol/mo
1482%
(5y)
189%
(1y)
4%
(3mo)

Commure is a healthcare software platform that aims to accelerate the development, integration, and certification of medical software by ...

Allermi

6,600 vol/mo
1416%
(5y)
-29%
(1y)
85%
(3mo)

Allermi is a San Francisco based health tech company delivering customized prescription allergy medications directly to consumers, levera...

1336%
(5y)
555%
(1y)
47%
(3mo)

Longevity supplements are dietary products marketed to extend healthspan and possibly lifespan by targeting aging processes through vitam...

1281%
(5y)
1578%
(1y)
1235%
(3mo)

Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...

GLP-1

823,000 vol/mo
1198%
(5y)
182%
(1y)
27%
(3mo)

GLP 1 refers to glucagon like peptide 1 hormones and the associated class of incretin based therapies. The trend centers on their use for...

THCA Concentrate

3,600 vol/mo
1176%
(5y)
17%
(1y)
-4%
(3mo)

THCA Concentrate refers to cannabis concentrates rich in tetrahydrocannabinolic acid (THCA), including forms like THCA diamonds, sauce, a...

Speediance

14,800 vol/mo
1134%
(5y)
101%
(1y)
-11%
(3mo)

Speediance is a AI powered connected fitness company from Shenzhen that markets smart gym equipment and wearable/trackers, gaining attent...

1105%
(5y)
66%
(1y)
129%
(3mo)

Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...

Radioligand

590 vol/mo
1098%
(5y)
260%
(1y)
52%
(3mo)

Radioligand refers to radiolabeled molecules used in nuclear medicine for both diagnostic imaging and targeted radiotherapy, forming a co...

Grounding Sheets

18,100 vol/mo
1092%
(5y)
-27%
(1y)
-1%
(3mo)

Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...

1048%
(5y)
360%
(1y)
26%
(3mo)

Longevity Medicine is a and active field focused on extending healthy human lifespan through interventions such as regenerative therapies...

Tesamorelin

90,500 vol/mo
1040%
(5y)
438%
(1y)
77%
(3mo)

Tesamorelin is a synthetic growth hormone releasing factor used to treat HIV associated lipodystrophy; its relevance as a trending topic ...

Joylux

3,600 vol/mo
1012%
(5y)
170%
(1y)
40%
(3mo)

Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...

Multi-Omics

2,900 vol/mo
1011%
(5y)
409%
(1y)
81%
(3mo)

Multi Omics is the integrated analysis of multiple biological data layers (genomics, transcriptomics, proteomics, metabolomics, and beyon...

953%
(5y)
298%
(1y)
36%
(3mo)

Value based health care (VBHC) is a broad healthcare delivery approach that ties payments to patient outcomes and value rather than volum...

930%
(5y)
152%
(1y)
29%
(3mo)

Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...

Height Gummies

880 vol/mo
894%
(5y)
127%
(1y)
155%
(3mo)

Height Gummies are consumer supplements marketed to support height growth, typically targeting teens and young adults with claims around ...

Tiimo

5,400 vol/mo
882%
(5y)
471%
(1y)
18%
(3mo)

Tiimo is a digital planning and routine app designed to help people, particularly those with ADHD or executive function challenges, manag...

864%
(5y)
257%
(1y)
36%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

IV Packet

880 vol/mo
853%
(5y)
103%
(1y)
57%
(3mo)

ADHD Products

210 vol/mo
791%
(5y)
739%
(1y)
79%
(3mo)

ADHD products encompass consumer goods and digital tools designed to support attention, focus, working memory, and executive function for...

778%
(5y)
184%
(1y)
28%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

Neuroimmune

3,600 vol/mo
746%
(5y)
237%
(1y)
73%
(3mo)

Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...

737%
(5y)
133%
(1y)
108%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

CJC-1295

40,500 vol/mo
737%
(5y)
689%
(1y)
108%
(3mo)

CJC 1295 is a synthetic peptide used to influence growth hormone release, known in athletic and anti aging discussions as a potential enh...

Ritfit

22,200 vol/mo
713%
(5y)
112%
(1y)
17%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

Hiya Health

4,400 vol/mo
691%
(5y)
41%
(1y)
60%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Peptide Supplement

12,100 vol/mo
685%
(5y)
240%
(1y)
75%
(3mo)

Peptide supplements refer to dietary products containing bioactive peptides intended to support joints, skin, muscle, or overall wellness...

685%
(5y)
184%
(1y)
173%
(3mo)

Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...

Beetroot Supplement

33,100 vol/mo
667%
(5y)
410%
(1y)
51%
(3mo)

Beetroot supplement refers to dietary products in powder, capsule, or liquid form derived from beetroot that are marketed to enhance athl...

664%
(5y)
282%
(1y)
102%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

629%
(5y)
390%
(1y)
-20%
(3mo)

Colossal Biosciences is a biotechnology company focused on de extinction and gene editing to potentially restore extinct species or enhan...

619%
(5y)
191%
(1y)
468%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Alert Fatigue

590 vol/mo
618%
(5y)
539%
(1y)
64%
(3mo)

Alert Fatigue is a phenomenon where users become desensitized to excessive alerts, leading to ignored or missed important notifications. ...

Journey Clinical

2,900 vol/mo
601%
(5y)
248%
(1y)
56%
(3mo)
589%
(5y)
90%
(1y)
49%
(3mo)

Magnesium Glycinate Gummies are a dietary supplement trend where magnesium glycinate is offered in gummy form, billed for easy ingestion,...

571%
(5y)
180%
(1y)
182%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Microneedles

201,000 vol/mo
545%
(5y)
292%
(1y)
41%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Nano Hydroxyapatite

27,100 vol/mo
540%
(5y)
125%
(1y)
36%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

BPC-157

301,000 vol/mo
535%
(5y)
307%
(1y)
69%
(3mo)

BPC 157 is a synthetic pentadecapeptide that has circulated in wellness and clinical upgrade communities for tissue repair and anti infla...

531%
(5y)
73%
(1y)
28%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

531%
(5y)
293%
(1y)
13%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Animal Creatine

1,300 vol/mo
530%
(5y)
155%
(1y)
176%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

Perelel

22,200 vol/mo
523%
(5y)
70%
(1y)
21%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

Screen Fatigue

320 vol/mo
509%
(5y)
605%
(1y)
111%
(3mo)

Screen Fatigue refers to the weariness, eye strain, and cognitive load resulting from prolonged screen use, often driven by remote work, ...

501%
(5y)
344%
(1y)
59%
(3mo)

Height supplements are products marketed to help individuals increase height, mainly targeting adolescents and young adults. The market e...

Virtual IOP

880 vol/mo
489%
(5y)
105%
(1y)
17%
(3mo)

Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...

Walking Pad

246,000 vol/mo
478%
(5y)
26%
(1y)
35%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...