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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Hojicha Latte

12,100 vol/mo
763%
(5y)
83%
(1y)
32%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

Gratsi Wine

27,100 vol/mo
626%
(5y)
41%
(1y)
-12%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

THC Seltzer

27,100 vol/mo
463%
(5y)
33%
(1y)
27%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

THC Wine

1,600 vol/mo
350%
(5y)
83%
(1y)
-7%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Mushroom Coffee

246,000 vol/mo
233%
(5y)
33%
(1y)
24%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

Timemore

3,600 vol/mo
209%
(5y)
95%
(1y)
39%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Qahwah

8,100 vol/mo
193%
(5y)
6%
(1y)
7%
(3mo)

ZBiotics

33,100 vol/mo
183%
(5y)
26%
(1y)
3%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

Clove Tea

18,100 vol/mo
169%
(5y)
72%
(1y)
-32%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Recess Drink

49,500 vol/mo
153%
(5y)
18%
(1y)
-24%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Pistachio Milk

12,100 vol/mo
150%
(5y)
27%
(1y)
32%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Beetroot Juice

135,000 vol/mo
103%
(5y)
82%
(1y)
15%
(3mo)

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Mocktails

110,000 vol/mo
77%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Bustelo

8,100 vol/mo
77%
(5y)
14%
(1y)
22%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Station

14,800 vol/mo
51%
(5y)
95%
(1y)
46%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Yerba Mate

246,000 vol/mo
48%
(5y)
8%
(1y)
42%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Kidney Tea

4,400 vol/mo
46%
(5y)
45%
(1y)
22%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Arabica

49,500 vol/mo
46%
(5y)
55%
(1y)
32%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Sesame Milk

1,300 vol/mo
43%
(5y)
53%
(1y)
36%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Fairlife

74,000 vol/mo
41%
(5y)
-5%
(1y)
26%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

40%
(5y)
20%
(1y)
6%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Tea Bags

1,300 vol/mo
34%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Long Drink

74,000 vol/mo
33%
(5y)
23%
(1y)
25%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Decaf Coffee

49,500 vol/mo
30%
(5y)
21%
(1y)
17%
(3mo)

Three Spirit

2,400 vol/mo
30%
(5y)
36%
(1y)
35%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
28%
(1y)
8%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Arizona Tea

60,500 vol/mo
28%
(5y)
13%
(1y)
20%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Decaf

9,900 vol/mo
28%
(5y)
16%
(1y)
10%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Hibisco

3,600 vol/mo
26%
(5y)
49%
(1y)
6%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Natural Wine

14,800 vol/mo
24%
(5y)
77%
(1y)
78%
(3mo)

Fanta

60,500 vol/mo
24%
(5y)
11%
(1y)
18%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Nespresso

823,000 vol/mo
23%
(5y)
9%
(1y)
-18%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Flavored Coffee

8,100 vol/mo
23%
(5y)
46%
(1y)
73%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Recess

165,000 vol/mo
23%
(5y)
0%
(1y)
10%
(3mo)

La Colombe Coffee

40,500 vol/mo
22%
(5y)
17%
(1y)
47%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Coffee

7,480,000 vol/mo
22%
(5y)
25%
(1y)
11%
(3mo)

French Press

110,000 vol/mo
21%
(5y)
46%
(1y)
6%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Makgeolli

27,100 vol/mo
15%
(5y)
12%
(1y)
-12%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Dairy Free Creamer

12,100 vol/mo
14%
(5y)
16%
(1y)
26%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
3%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Apple Juice

74,000 vol/mo
13%
(5y)
5%
(1y)
9%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
19%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Chicory Coffee

33,100 vol/mo
12%
(5y)
27%
(1y)
25%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Tea

450,000 vol/mo
11%
(5y)
11%
(1y)
6%
(3mo)

Brita

40,500 vol/mo
8%
(5y)
15%
(1y)
31%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Orange Juice

110,000 vol/mo
6%
(5y)
11%
(1y)
-3%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Oat Milk

90,500 vol/mo
4%
(5y)
13%
(1y)
8%
(3mo)

Beers

368,000 vol/mo
3%
(5y)
21%
(1y)
13%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Yerba Magic

40,500 vol/mo
9999%+
(5y)
-14%
(1y)
22%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Wolfberry Tea

880 vol/mo
9999%+
(5y)
-52%
(1y)
15%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...

9999%+
(5y)
9999%+
(1y)
5%
(3mo)