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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Yerba Magic

49,500 vol/mo
9999%+
(5y)
154%
(1y)
-35%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Wolfberry Tea

1,000 vol/mo
9999%+
(5y)
-42%
(1y)
153%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Shilajit Honey

1,600 vol/mo
6917%
(5y)
38%
(1y)
3%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Delta 9 Drinks

720 vol/mo
4015%
(5y)
21%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

2950%
(5y)
-18%
(1y)
9999%+
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

THC Beverage

90,500 vol/mo
1829%
(5y)
156%
(1y)
35%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

1215%
(5y)
67%
(1y)
46%
(3mo)

7 Brew

550,000 vol/mo
1188%
(5y)
185%
(1y)
20%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

Joyjolt

3,600 vol/mo
1155%
(5y)
-90%
(1y)
-17%
(3mo)

JoyJolt is a consumer brand known for glassware, mugs, and related kitchenware, recognized for its distinctive designs and accessible pri...

Hwachae

40,500 vol/mo
935%
(5y)
-39%
(1y)
-5%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

858%
(5y)
81%
(1y)
-29%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Yemeni Coffee

60,500 vol/mo
731%
(5y)
91%
(1y)
42%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

711%
(5y)
167%
(1y)
12%
(3mo)

Portable Espresso Machine refers to compact, manual or low power devices enabling espresso extraction outside traditional coffee shops, g...

Einspanner

22,200 vol/mo
638%
(5y)
102%
(1y)
10%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

Somaek

6,600 vol/mo
563%
(5y)
-21%
(1y)
2%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Hojicha Latte

12,100 vol/mo
544%
(5y)
97%
(1y)
11%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

Orange Matcha

260 vol/mo
522%
(5y)
104%
(1y)
35%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

478%
(5y)
194%
(1y)
31%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

X-energy

9,900 vol/mo
350%
(5y)
299%
(1y)
15%
(3mo)

X energy is a company focused on advanced nuclear energy, notably developing small modular reactors (SMRs) and related nuclear fuel cycle...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

317%
(5y)
76%
(1y)
54%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

303%
(5y)
120%
(1y)
20%
(3mo)

Single Dose Grinder refers to a class of coffee grinders designed to grind and purge a precise, pre measured dose of beans with minimal r...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Birch Juice

2,900 vol/mo
283%
(5y)
35%
(1y)
36%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Mushroom Coffee

246,000 vol/mo
262%
(5y)
22%
(1y)
44%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

252%
(5y)
108%
(1y)
-11%
(3mo)

Portable espresso makers are compact, manual devices enabling users to brew espresso like coffee without a full machine. The trend emphas...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Clove Water

14,800 vol/mo
235%
(5y)
114%
(1y)
13%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

234%
(5y)
127%
(1y)
62%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Probiotic Soda

14,800 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Hojicha

74,000 vol/mo
187%
(5y)
69%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Mushroom Drink

5,400 vol/mo
159%
(5y)
14%
(1y)
43%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Protein Coffee

49,500 vol/mo
153%
(5y)
114%
(1y)
49%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Blue Matcha

3,600 vol/mo
152%
(5y)
81%
(1y)
36%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

IcePure

320 vol/mo
131%
(5y)
48%
(1y)
38%
(3mo)

IcePure is a consumer facing water purification brand focused on home filtration solutions, particularly under sink and whole house syste...

Pistachio Milk

12,100 vol/mo
128%
(5y)
24%
(1y)
51%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Pink Matcha

1,900 vol/mo
123%
(5y)
91%
(1y)
50%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

Vitamin Coffee

590 vol/mo
89%
(5y)
113%
(1y)
52%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Turmeric Time

140 vol/mo
82%
(5y)
91%
(1y)
46%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

Lactose-free Milk

165,000 vol/mo
75%
(5y)
78%
(1y)
30%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Remedy Drinks

1,300 vol/mo
70%
(5y)
51%
(1y)
54%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Protein Water

27,100 vol/mo
69%
(5y)
56%
(1y)
33%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Loco Coffee

480 vol/mo
39%
(5y)
110%
(1y)
51%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Galaxy Treats

1,900 vol/mo
38%
(5y)
117%
(1y)
94%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Jen Water

110 vol/mo
30%
(5y)
101%
(1y)
35%
(3mo)

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Matcha Lemonade

5,400 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Ultima Replenisher

12,100 vol/mo
24%
(5y)
49%
(1y)
71%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Lab Milk

14,800 vol/mo
20%
(5y)
63%
(1y)
31%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

Cucumber Soda

720 vol/mo
12%
(5y)
37%
(1y)
181%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

Lemonade

301,000 vol/mo
4%
(5y)
12%
(1y)
19%
(3mo)

Lemonade is a insurtech company known for AI driven, digital first homeowners and renters insurance. The topic reflects renewed interest ...

Loaded Tea

14,800 vol/mo
2%
(5y)
80%
(1y)
76%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Milk Tea

135,000 vol/mo
-7%
(5y)
8%
(1y)
18%
(3mo)

Milk tea is a globally popular beverage trend characterized by tea mixed with milk (or dairy alternatives) and various toppings, flavors,...

Almond Milk

110,000 vol/mo
-14%
(5y)
2%
(1y)
24%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Boba Tea

301,000 vol/mo
-31%
(5y)
-10%
(1y)
15%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Boba

1,000,000 vol/mo
-33%
(5y)
-10%
(1y)
18%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Bubble Tea

368,000 vol/mo
-40%
(5y)
-10%
(1y)
21%
(3mo)

Juice Reel

1,300 vol/mo
9999%+
(5y)
1871%
(1y)
101%
(3mo)

Juice Reel is a sports betting tool and marketplace that combines bet tracking, odds comparison, AI powered insights, and a verified hand...

Meta Mate

320 vol/mo
9999%+
(5y)
514%
(1y)
43%
(3mo)

Meta Mate is a trend surrounding several distinct entities: a yerba mate product line marketed as Meta Mate, and tech/industrial uses of ...

Mushroom Chai

880 vol/mo
9999%+
(5y)
221%
(1y)
11%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

Freddo Espresso

5,400 vol/mo
9999%+
(5y)
147%
(1y)
2%
(3mo)

Freddo Espresso is a popular Greek origin cold espresso beverage served over ice, often sweetened and foamed, and has gained broader reco...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
114%
(1y)
49%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Adaptogen Drink

12,100 vol/mo
9999%+
(5y)
46%
(1y)
153%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sproud Milk

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sproud Milk is a plant based milk brand known for its pea protein milk products, part of the broader shift toward dairy alternative bever...

Moringa Juice

480 vol/mo
9999%+
(5y)
9999%+
(1y)
214%
(3mo)

Moringa juice is a beverage made from the leaves of the Moringa oleifera tree, promoted for its dense nutrient profile and potential heal...

Lychee Soda

880 vol/mo
9999%+
(5y)
9999%+
(1y)
174%
(3mo)

Lychee Soda is a beverage topic centered on lychee flavored carbonated drinks, a niche segment within global soft drinks that has seen pe...

Ripple Tea

110 vol/mo
9999%+
(5y)
9999%+
(1y)
120%
(3mo)

Ripple Tea refers to the Ripple Tea brand associated with Kanan Devan Hills Plantations (KDHP) in Munnar, Kerala, India, which operates a...

Yfood

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.

9999%+
(5y)
9999%+
(1y)
215%
(3mo)

Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...

CleanCo

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
132%
(3mo)

CleanCo is a world umbrella term used by multiple cleaning service providers and brands, including residential/commercial cleaning firms ...

Crodino

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Crodino is a well established Italian non alcoholic bitter aperitif gaining renewed visibility as consumers seek premium, sophisticated a...