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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Brez

27,100 vol/mo
874%
(5y)
1%
(1y)
-8%
(3mo)

BRĒZ refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

Gratsi Wine

27,100 vol/mo
818%
(5y)
43%
(1y)
8%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Einspanner

22,200 vol/mo
621%
(5y)
85%
(1y)
18%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

558%
(5y)
48%
(1y)
4%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

THC Wine

1,600 vol/mo
389%
(5y)
95%
(1y)
-12%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Poppi

135,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Javy Coffee

74,000 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Mushroom Coffee

246,000 vol/mo
241%
(5y)
30%
(1y)
30%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

LMNT

201,000 vol/mo
240%
(5y)
9%
(1y)
16%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

Hojicha

74,000 vol/mo
196%
(5y)
64%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Clove Tea

18,100 vol/mo
169%
(5y)
71%
(1y)
-27%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Coffee Puck

1,000 vol/mo
161%
(5y)
89%
(1y)
21%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

157%
(5y)
75%
(1y)
-15%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

OLIPOP

165,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

THC Lemonade

1,000 vol/mo
144%
(5y)
42%
(1y)
25%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Taste Salud

8,100 vol/mo
127%
(5y)
41%
(1y)
28%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Beetroot Juice

135,000 vol/mo
99%
(5y)
82%
(1y)
23%
(3mo)

Beetroot Juice is a health oriented beverage trend centered on beetroot based juices and blends marketed for potential benefits like impr...

Live Rosin

14,800 vol/mo
97%
(5y)
27%
(1y)
3%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

All The Bitter

880 vol/mo
86%
(5y)
29%
(1y)
36%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Cafe Bustelo

90,500 vol/mo
85%
(5y)
11%
(1y)
10%
(3mo)

Cafe Bustelo is a well known coffee brand specializing in Latin style espresso coffee, popular in the United States and Latin America, re...

Mocktails

110,000 vol/mo
78%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Robusta Coffee

6,600 vol/mo
77%
(5y)
98%
(1y)
24%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
76%
(5y)
30%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Bustelo

8,100 vol/mo
75%
(5y)
13%
(1y)
15%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Non-alcoholic Wine

49,500 vol/mo
60%
(5y)
61%
(1y)
21%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Baby Guinness

2,900 vol/mo
60%
(5y)
27%
(1y)
16%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Sparkling Tea

2,400 vol/mo
58%
(5y)
51%
(1y)
94%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Tamping

9,900 vol/mo
57%
(5y)
55%
(1y)
30%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Coffee Syrup

40,500 vol/mo
57%
(5y)
38%
(1y)
8%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Ashwagandha Tea

12,100 vol/mo
57%
(5y)
18%
(1y)
19%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Malort

135,000 vol/mo
56%
(5y)
6%
(1y)
-23%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Barley Tea

18,100 vol/mo
54%
(5y)
32%
(1y)
4%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Torani

33,100 vol/mo
52%
(5y)
30%
(1y)
32%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Lychee Cocktail

1,900 vol/mo
50%
(5y)
6%
(1y)
6%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Loco Coffee

480 vol/mo
50%
(5y)
98%
(1y)
69%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

THC Water

1,600 vol/mo
50%
(5y)
70%
(1y)
27%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Monin

22,200 vol/mo
50%
(5y)
31%
(1y)
33%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Mullein Tea

74,000 vol/mo
50%
(5y)
7%
(1y)
-20%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Vietnamese Coffee

135,000 vol/mo
49%
(5y)
39%
(1y)
20%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Coffee Station

14,800 vol/mo
49%
(5y)
86%
(1y)
54%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

Yerba Mate

246,000 vol/mo
47%
(5y)
8%
(1y)
43%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Arabica

49,500 vol/mo
44%
(5y)
52%
(1y)
29%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Kidney Tea

4,400 vol/mo
43%
(5y)
44%
(1y)
24%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Junmai

2,900 vol/mo
35%
(5y)
32%
(1y)
53%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Lemon Soda

5,400 vol/mo
35%
(5y)
24%
(1y)
49%
(3mo)

Lemon Soda is a widely available carbonated beverage category featuring lemon flavored sodas across global markets, encompassing mainstre...

Tea Bags

1,300 vol/mo
33%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...