Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
SP-6 Toothpaste
SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...
Nobs Toothpaste
NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Whole Body Deodorant
Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...
Exosomes for Hair
Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
Joylux
Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
Nano Hydroxyapatite Toothpaste
Marvis Toothpaste
Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...
Deodorant Refill
Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...
Nano Hydroxyapatite
Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...
Serum Deodorant
Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...
Nasal Stick
Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...
Sensory Ring
Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...
Aluminum-Free Deodorant
Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...
Pure Option
Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...
Microneedles
Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...
Period Aisle
Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...
Hypochlorous Acid
Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...
Goodwipes
Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...
Earth Rhythm
Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...
Teeth Whitening Powder
Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...
Magnesium Spray
Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...
Grounding Bed
Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...
Elmex
Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...
Mewing
Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...
Portable Water Flosser
Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...
Laser Hair Removal Device
Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...