Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
Nobs Toothpaste
NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...
Depuffing Wand
Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Whole Body Deodorant
Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Glycolic Acid Spray
Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...
Joylux
Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...
Marvis Toothpaste
Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
Microneedles
Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...
Nano Hydroxyapatite
Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...
Deodorant Refill
Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...
Nasal Stick
Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...
Pure Option
Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...
Hypochlorous Acid
Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...
Mewing
Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...
Magnesium Spray
Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...
Grounding Bed
Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...
Serum Deodorant
Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...
Earth Rhythm
Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...
Elmex
Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...
WellBe
WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...
Acne-Prone
Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...
Heated Eye Mask
Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...
Disposable Period Underwear
Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...
Deodorant Stone
Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...
Period Aisle
Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...
Loop Earplugs
Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...
Sensory Ring
Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...