Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
Nobs Toothpaste
NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...
Depuffing Wand
Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Whole Body Deodorant
Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Glycolic Acid Spray
Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...
Joylux
Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...
Marvis Toothpaste
Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
Microneedles
Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...
Nano Hydroxyapatite
Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...
Deodorant Refill
Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...
Nasal Stick
Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...
Pure Option
Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...
Hypochlorous Acid
Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...
Mewing
Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...
Magnesium Spray
Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...
Grounding Bed
Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...
Serum Deodorant
Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...
Earth Rhythm
Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...
Elmex
Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...
WellBe
WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...
Acne-Prone
Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...
Heated Eye Mask
Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...
Disposable Period Underwear
Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...
Deodorant Stone
Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...
Period Aisle
Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...
Loop Earplugs
Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...
Sensory Ring
Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...
Migraine Cap
Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...
Glycolic Acid Deodorant
Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...
Helpt
Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...
Teeth Whitening Powder
Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...
Wearable Breast Pump
Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...
Magnesium Oil
Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...
Briotech
Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...
Portable Water Flosser
Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...
Laser Hair Removal Device
Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...
Headache Cap
Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...
Rael Pads
Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...
Boka Toothpaste
Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...
Ampoule
Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...
Supliful
Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...
Vaginal Probiotics
Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...
Magnesium Flakes
Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...
Flo Health
Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...
Knee Massager
Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...
Portable Sauna
Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...
Hume Deodorant
Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...
Eye Protector
Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...
Cocofloss
Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.
Alignerco
AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...
Ice Blanket
Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...
Airdoctor
Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...
Migraine Glasses
Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...
EMS Foot Massager
EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...
Cotton Pads
Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...
Sunlighten
Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...
Safe In Breastfeeding
Castor Oil Pack
Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...
Eye Patches
Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...
Charlie's Soap
Charlie's Soap is a long standing family owned brand known for natural, fragrance free laundry detergents and cleaners. It has sustained ...
Concert Earplugs
Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...
Anti Choking Device
Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...
Castor Oil
Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...
Silicone Scar Sheets
Night Pads
Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...
Interdental Brush
Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.
Water Flosser
Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...
Well People
Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...
Aluminum-Free Deodorant
Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...
Salicylic Acid Shampoo
Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...
EMS Massager
EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...
Roll On Oil
Whitening Strips
Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....
Body Odor
Body odor is a and long standing personal care topic centered on managing natural human odor through hygiene products, chemicals, and lif...
Reusable Floss
Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...
Magnesium
Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...
Body Dryer
Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...
Eye Massager
Eye massagers are consumer devices designed to relax and soothe the eyes using heat, vibration, percussive massage, and in some models ai...
Teeth Whitening Strips
Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...
Sensodyne
Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...
Hibiclens
Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...
Menstrual Heating Pad
Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...
Pronamel
Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...
Gel Seat Cushion
Gel Seat Cushion is a product category consisting of gel infused or gel enhanced seat cushions designed to reduce pressure and increase c...
Good Clean Love
Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...
Toothpaste Tablets
Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...
Mosquito Patches
Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...
Ultrasonic Toothbrush
An ultrasonic toothbrush refers to a dental cleaning device that uses ultrasonic vibrations to agitate plaque and biofilm, potentially of...
Toothbrush Sanitizer
Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...
Warm Compress
Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...
Deodorant Bar
Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...
Whitening Toothpaste
Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...
Vaginal Moisturizer
Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...
Lepro
Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...
Period Shorts
Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...
Menstrual Disc
The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...
Aging in Place
Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...
Edema Shoes
Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...
Saalt
Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...
Foot Deodorant
Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...
Feet Care
Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...
Toenail Clippers
Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...
Cordless Water Flosser
Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...
Descaling
Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...
Vaseline
Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...
Pill Organizer
Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...
Embody
Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...
Intimate Rose
Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...
Period Pants
Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...
Nicotine Gum
Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...
Compression Gloves
Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...
BugMD
BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...
Anti-inflammatory
Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...
Massage Ball
Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...
NeilMed
NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...
Toothbrush Water Flosser
The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...
Breastfeeding Cover
Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...