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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Dog Dental Powder

5,400 vol/mo
9999%+
(5y)
221%
(1y)
44%
(3mo)

Dog Dental Powder is a pet care product category designed to support oral hygiene in dogs by reducing plaque and freshening breath throug...

Depuffing Wand

1,300 vol/mo
6853%
(5y)
179%
(1y)
-31%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

Based Bodyworks

90,500 vol/mo
5861%
(5y)
118%
(1y)
6%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

Grounding Blanket

4,400 vol/mo
2401%
(5y)
-33%
(1y)
-1%
(3mo)

Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...

Suri Toothbrush

12,100 vol/mo
2305%
(5y)
39%
(1y)
-11%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

Red Light Panels

14,800 vol/mo
1939%
(5y)
143%
(1y)
39%
(3mo)

Red Light Panels are devices that emit low level red and near infrared light used for wellness and therapeutic applications, including sk...

Menopause Kit

210 vol/mo
1589%
(5y)
276%
(1y)
62%
(3mo)

Menopause Kit is a consumer health trend focusing on comprehensive kits that provide products and guidance to manage menopausal symptoms,...

1538%
(5y)
26%
(1y)
30%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

1346%
(5y)
98%
(1y)
14%
(3mo)

Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...

1326%
(5y)
179%
(1y)
44%
(3mo)

Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...

Grounding Sheets

18,100 vol/mo
1308%
(5y)
-24%
(1y)
17%
(3mo)

Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...

Red Light Mask

74,000 vol/mo
1146%
(5y)
123%
(1y)
9%
(3mo)

Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...

Atolea

246,000 vol/mo
877%
(5y)
33%
(1y)
-14%
(3mo)

Atolea is a jewelry brand known for waterproof, ocean inspired pieces marketed with a lifetime color warranty and broad online presence.

864%
(5y)
257%
(1y)
36%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

840%
(5y)
388%
(1y)
74%
(3mo)

Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...

813%
(5y)
52%
(1y)
38%
(3mo)

Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...

791%
(5y)
115%
(1y)
33%
(3mo)

Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...

Evereden

22,200 vol/mo
610%
(5y)
39%
(1y)
-25%
(3mo)

Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...

560%
(5y)
131%
(1y)
22%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

CurrentBody

14,800 vol/mo
557%
(5y)
165%
(1y)
1%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...

African Net Sponge

74,000 vol/mo
526%
(5y)
74%
(1y)
9%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

Microneedles

201,000 vol/mo
505%
(5y)
215%
(1y)
37%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Nasal Stick

6,600 vol/mo
497%
(5y)
30%
(1y)
3%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Japanese Head Spa

27,100 vol/mo
480%
(5y)
16%
(1y)
6%
(3mo)

Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...

446%
(5y)
127%
(1y)
22%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

Pure Option

14,800 vol/mo
435%
(5y)
192%
(1y)
12%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Lift Patches

70 vol/mo
407%
(5y)
391%
(1y)
23%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

405%
(5y)
116%
(1y)
30%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

380%
(5y)
293%
(1y)
7%
(3mo)

Travel Eye Mask is a recognized product category and trend focusing on lightweight, comfortable sleep aids designed for use during travel...

376%
(5y)
295%
(1y)
40%
(3mo)

Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...

Silicone Scar Tape

22,200 vol/mo
362%
(5y)
39%
(1y)
5%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

Doola

5,400 vol/mo
355%
(5y)
497%
(1y)
15%
(3mo)

Doola is a fintech platform that helps international entrepreneurs form U.S. LLCs and access U.S. banking and related services with simpl...

Grounding Mat

49,500 vol/mo
341%
(5y)
-18%
(1y)
-6%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Oura

90,500 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Scar Tape

18,100 vol/mo
306%
(5y)
58%
(1y)
6%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Anti-colic

880 vol/mo
276%
(5y)
112%
(1y)
105%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

Truheight

22,200 vol/mo
270%
(5y)
-14%
(1y)
11%
(3mo)

TruHeight is a consumer health brand offering growth related vitamins and gummies marketed toward children and teens, with a presence acr...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Red Light Wand

2,400 vol/mo
249%
(5y)
21%
(1y)
5%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Earth Rhythm

260 vol/mo
243%
(5y)
246%
(1y)
77%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

Dermaplaner

90,500 vol/mo
235%
(5y)
10%
(1y)
-21%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

231%
(5y)
10%
(1y)
9%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

WellBe

40,500 vol/mo
226%
(5y)
18%
(1y)
19%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Acne-Prone

1,300 vol/mo
222%
(5y)
381%
(1y)
353%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Create Wellness

2,900 vol/mo
216%
(5y)
157%
(1y)
42%
(3mo)

Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...

215%
(5y)
48%
(1y)
25%
(3mo)

Breathing Necklace is a consumer wellness product trend where jewelry doubles as a breathing/calming aid designed to cue or guide deep, s...

214%
(5y)
-21%
(1y)
70%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

Elmex

880 vol/mo
201%
(5y)
53%
(1y)
8%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

199%
(5y)
12%
(1y)
11%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

Period Aisle

880 vol/mo
197%
(5y)
65%
(1y)
45%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Loop Earplugs

165,000 vol/mo
191%
(5y)
10%
(1y)
-7%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Heated Eye Mask

8,100 vol/mo
190%
(5y)
55%
(1y)
9%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

Sensory Ring

720 vol/mo
185%
(5y)
201%
(1y)
117%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

Compression Boots

12,100 vol/mo
177%
(5y)
77%
(1y)
-8%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

Light Therapy

18,100 vol/mo
177%
(5y)
60%
(1y)
21%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

176%
(5y)
46%
(1y)
10%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

176%
(5y)
98%
(1y)
2%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Nasal Strip

22,200 vol/mo
174%
(5y)
46%
(1y)
29%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

Natural Cycles

33,100 vol/mo
173%
(5y)
27%
(1y)
16%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Magnesium Oil

40,500 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

Sleep Bonnet

5,400 vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

ADHD Chair

9,900 vol/mo
129%
(5y)
21%
(1y)
13%
(3mo)

ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Rael Pads

9,900 vol/mo
116%
(5y)
57%
(1y)
-7%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Blue Chew

301,000 vol/mo
114%
(5y)
-21%
(1y)
20%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

Azelaic Acid

201,000 vol/mo
111%
(5y)
82%
(1y)
45%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

111%
(5y)
41%
(1y)
45%
(3mo)

Cervical neck pillows are specialized pillows designed to support the neck and align the spine during sleep or travel, with ongoing mains...

Silicone Patch

3,600 vol/mo
107%
(5y)
56%
(1y)
40%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Cocofloss

33,100 vol/mo
103%
(5y)
9%
(1y)
-3%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...