Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
Dog Dental Powder
Dog Dental Powder is a pet care product category designed to support oral hygiene in dogs by reducing plaque and freshening breath throug...
Depuffing Wand
Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Grounding Blanket
Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
Red Light Panels
Red Light Panels are devices that emit low level red and near infrared light used for wellness and therapeutic applications, including sk...
Menopause Kit
Menopause Kit is a consumer health trend focusing on comprehensive kits that provide products and guidance to manage menopausal symptoms,...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Red Light for Hair Growth
Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...
Red Light Therapy Belt
Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...
Grounding Sheets
Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...
Red Light Mask
Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...
Atolea
Atolea is a jewelry brand known for waterproof, ocean inspired pieces marketed with a lifetime color warranty and broad online presence.
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
Clarity Products
Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...
Lymphatic Drainage Tool
Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...
Red Light Eye Therapy
Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...
Evereden
Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...
Light Therapy Glasses
Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...
CurrentBody
CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...
African Net Sponge
African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...
Microneedles
Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...
Nasal Stick
Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...
Japanese Head Spa
Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...
Red Light Therapy Device
Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...
Pure Option
Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...
Lift Patches
Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...
Lymphatic Drainage Machine
Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...
Travel Eye Mask
Travel Eye Mask is a recognized product category and trend focusing on lightweight, comfortable sleep aids designed for use during travel...
Portable Air Monitor
Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...
Silicone Scar Tape
Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...
Doola
Doola is a fintech platform that helps international entrepreneurs form U.S. LLCs and access U.S. banking and related services with simpl...
Grounding Mat
Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...
Mewing
Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...
Oura
Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...
Scar Tape
Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...
Bodyhealth
Magnesium Spray
Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...
Grounding Bed
Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...
Anti-colic
Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...
Truheight
TruHeight is a consumer health brand offering growth related vitamins and gummies marketed toward children and teens, with a presence acr...
Red Light Therapy
Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...
Red Light Wand
Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...
Earth Rhythm
Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...
Dermaplaner
Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...
Light Therapy Wand
Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...
WellBe
WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...
Acne-Prone
Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...
Create Wellness
Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...
Breathing Necklace
Breathing Necklace is a consumer wellness product trend where jewelry doubles as a breathing/calming aid designed to cue or guide deep, s...
Sebaceous Filament
Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...
ZBiotics
ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...
Elmex
Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...
Deodorant Stone
Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...
Period Aisle
Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...
Loop Earplugs
Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...
Heated Eye Mask
Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...
Sensory Ring
Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...
Compression Boots
Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...
Light Therapy
Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...
Testosterone Gummies
Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...
Bluetooth Sleep Mask
Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...
Helpt
Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...
Nasal Strip
Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...
Teeth Whitening Powder
Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...
Natural Cycles
Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...
Wearable Breast Pump
Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...
TheraFace
TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...
Magnesium Oil
Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...
Briotech
Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...
Portable Water Flosser
Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...
Sleep Bonnet
Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...
Ampoule
Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...
Vaginal Probiotics
Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...
Everything Shower
Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...
ADHD Chair
ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...
Knee Massager
Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...
Rael Pads
Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...
Portable Sauna
Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...
Blue Chew
Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...
Azelaic Acid
Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...
Cervical Neck Pillow
Cervical neck pillows are specialized pillows designed to support the neck and align the spine during sleep or travel, with ongoing mains...
Silicone Patch
Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...
Cocofloss
Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.
Skin Microbiome
The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...
Ice Blanket
Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...
Airdoctor
Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...
Blue Lotus Oil
Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...
Migraine Glasses
Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...
EMS Foot Massager
EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...