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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

SP-6 Toothpaste

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

Nobs Toothpaste

12,100 vol/mo
9999%+
(5y)
-28%
(1y)
43%
(3mo)

NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...

5402%
(5y)
38%
(1y)
289%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

Based Bodyworks

90,500 vol/mo
4293%
(5y)
126%
(1y)
0%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

3767%
(5y)
34%
(1y)
368%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Exosomes for Hair

1,900 vol/mo
3635%
(5y)
285%
(1y)
-2%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

Suri Toothbrush

14,800 vol/mo
2078%
(5y)
58%
(1y)
16%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

Joylux

3,600 vol/mo
2023%
(5y)
297%
(1y)
313%
(3mo)

Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...

935%
(5y)
387%
(1y)
206%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

930%
(5y)
154%
(1y)
94%
(3mo)

Marvis Toothpaste

74,000 vol/mo
895%
(5y)
-36%
(1y)
-2%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

741%
(5y)
678%
(1y)
264%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Nano Hydroxyapatite

27,100 vol/mo
616%
(5y)
125%
(1y)
74%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

610%
(5y)
372%
(1y)
966%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...

Nasal Stick

6,600 vol/mo
506%
(5y)
22%
(1y)
71%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Sensory Ring

720 vol/mo
480%
(5y)
658%
(1y)
405%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

478%
(5y)
522%
(1y)
868%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

Pure Option

14,800 vol/mo
475%
(5y)
234%
(1y)
39%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Microneedles

201,000 vol/mo
449%
(5y)
206%
(1y)
39%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Period Aisle

880 vol/mo
388%
(5y)
52%
(1y)
14%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Hypochlorous Acid

90,500 vol/mo
375%
(5y)
60%
(1y)
48%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

Goodwipes

8,100 vol/mo
355%
(5y)
239%
(1y)
229%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

Earth Rhythm

260 vol/mo
316%
(5y)
323%
(1y)
40%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

304%
(5y)
33%
(1y)
293%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

Magnesium Spray

33,100 vol/mo
281%
(5y)
11%
(1y)
100%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Grounding Bed

1,000 vol/mo
268%
(5y)
-12%
(1y)
17%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Elmex

880 vol/mo
258%
(5y)
79%
(1y)
86%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

Mewing

110,000 vol/mo
254%
(5y)
-60%
(1y)
-9%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

239%
(5y)
141%
(1y)
441%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

231%
(5y)
229%
(1y)
141%
(3mo)

Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...

Heated Eye Mask

8,100 vol/mo
230%
(5y)
107%
(1y)
43%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

221%
(5y)
88%
(1y)
188%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

220%
(5y)
0%
(1y)
160%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Acne-Prone

1,300 vol/mo
215%
(5y)
423%
(1y)
-69%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Ampoule

14,800 vol/mo
205%
(5y)
121%
(1y)
107%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

202%
(5y)
42%
(1y)
121%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

Body Dryer

1,300 vol/mo
193%
(5y)
395%
(1y)
455%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

Boka Toothpaste

49,500 vol/mo
188%
(5y)
92%
(1y)
104%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Briotech

3,600 vol/mo
187%
(5y)
73%
(1y)
111%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Migraine Cap

9,900 vol/mo
179%
(5y)
75%
(1y)
25%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

176%
(5y)
93%
(1y)
77%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

Helpt

590 vol/mo
176%
(5y)
14%
(1y)
-3%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Loop Earplugs

135,000 vol/mo
175%
(5y)
24%
(1y)
49%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

WellBe

40,500 vol/mo
174%
(5y)
15%
(1y)
25%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Magnesium Oil

33,100 vol/mo
170%
(5y)
21%
(1y)
111%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Headache Cap

4,400 vol/mo
157%
(5y)
111%
(1y)
42%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Portable Sauna

40,500 vol/mo
154%
(5y)
75%
(1y)
44%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Flo Health

5,400 vol/mo
154%
(5y)
119%
(1y)
53%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

Rael Pads

12,100 vol/mo
144%
(5y)
88%
(1y)
79%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Vaginal Probiotics

49,500 vol/mo
140%
(5y)
13%
(1y)
21%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
6%
(1y)
39%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

Airdoctor

8,100 vol/mo
131%
(5y)
67%
(1y)
143%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Deodorant Bar

720 vol/mo
130%
(5y)
187%
(1y)
470%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

Ice Blanket

6,600 vol/mo
120%
(5y)
82%
(1y)
42%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Alignerco

5,400 vol/mo
119%
(5y)
52%
(1y)
48%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Eye Protector

3,600 vol/mo
118%
(5y)
253%
(1y)
437%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

117%
(5y)
263%
(1y)
88%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

Hume Deodorant

5,400 vol/mo
117%
(5y)
17%
(1y)
148%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Cocofloss

33,100 vol/mo
104%
(5y)
14%
(1y)
44%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

103%
(5y)
96%
(1y)
137%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...